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山西首开高铁研学专列
Xin Hua She· 2025-11-22 14:15
记者从中国铁路太原局集团有限公司获悉,11月22日,随着D4905次列车从太原南站启程驶向晋城东 站,556名师生开启了为期3天的研学之旅。这是山西首次开行高铁研学专列。 D4905次列车的列车长杜婷说:"在做好服务和安全保障的同时,我们乘务人员还兼任导游员、宣传 员,在车内举办'穿梭三晋,感知中国速度'公开课,讲沿线风光、交通发展,让研学专列成为移动的课 堂。" 为更好服务地区经济社会发展,针对区域发展策略和资源禀赋,今年以来,国铁太原局已开行多趟歌 迷、旅游专列,推出一系列个性化客运服务产品,后续还将根据市场需求,不断开行包括研学专列在内 的定制化旅客列车。 (文章来源:新华社) 此次研学,师生们将走进晋豫两省历史文化地标、"智造"产业园区,近距离感受黄河流域的文化底蕴和 现代科技的创新成果。 随着近年来研学经济的火热,太原铁路部门聚焦山西丰富的研学资源,专门推出了此趟专列,为研学出 行提供安全、便捷的交通支持。 为保障专列顺利开行,国铁太原局相关部门定制化设计了开行方案,专门调配一列编组8辆的动车组列 车担当专列任务。针对此次研学专列学生多的特点,铁路部门提前入校开展乘车安全宣传;太原南站开 辟进站绿色 ...
山东省邹城市召开“提振文旅消费 丰富文化供给”新闻发布会
Sou Hu Cai Jing· 2025-10-12 22:31
Core Viewpoint - The government of Zoucheng City is actively promoting cultural and tourism consumption to enhance the quality of life for its residents and stimulate economic growth through various initiatives and projects [5][12]. Group 1: Enhancing Cultural Supply and Public Services - The city is focusing on enriching cultural product offerings and improving public service efficiency by developing cultural venues like libraries and museums into popular attractions [6]. - Initiatives include the establishment of a total branch system for cultural facilities to bridge the urban-rural public cultural service gap and the promotion of a smart library system [6]. Group 2: Promoting Cultural and Tourism Projects - Zoucheng City has successfully attracted the Hengli Mengzi Lake cultural tourism resort project, which aims to create a comprehensive tourism destination combining leisure, entertainment, and cultural experiences [7]. - The introduction of the Ford Off-Road Theme Park, the first of its kind in China, will offer various outdoor activities and experiences, enhancing the local tourism landscape [7]. Group 3: Creating New Cultural Scenes to Activate Consumption - The city plans to host over 120 unique events, including festivals and concerts, to stimulate consumer interest during holidays [8]. - The upcoming "Vast Starry Sky: Ignite Zoucheng" concert on November 22 is expected to boost local consumption and enhance the city's cultural offerings [8]. Group 4: Building an International Study Tour Brand - Zoucheng is developing the "Mengzi's Hometown: China's Confucian Town" study tour brand through a collaborative mechanism involving government, schools, and society [9]. - The city has established 32 study tour bases and designed 10 premium routes to enhance educational tourism [9]. Group 5: Economic Impact of Events and Activities - The city is leveraging the "concert economy" to stimulate cultural tourism consumption, with recent events attracting over 23,000 attendees and significantly boosting local economic activity [13]. - The "Zoucheng Gift Plan" aims to enhance the quality of services for large events, encouraging longer stays and increased spending by visitors [14]. Group 6: Future Development and Community Engagement - The Saint City Cultural Tourism Group is committed to integrating local cultural elements into events and enhancing the overall experience for attendees [17][18]. - The group plans to continue supporting local cultural and tourism initiatives, ensuring that events like the upcoming concert contribute to the city's cultural heritage and economic growth [19][25].
暑期北京文化消费好戏连台
Group 1 - Beijing has launched a special action to expand fashion consumption, aiming to make it a key driver of economic growth [1] - Various market entities will present a cultural consumption feast for citizens during the summer, featuring performances and experiences that blend traditional arts with contemporary consumption [1] - Cultural consumption is increasingly incorporating cultural heritage IPs, revitalizing traditional consumption patterns through innovative experiences like AI and VR [1] Group 2 - The "Qianmen Night Technology Experience Hall" has become a popular destination, utilizing VR, AR, and MR technologies to offer immersive experiences of old Beijing [2] - The "Qianmen Guofeng Festival" showcases traditional Chinese culture through events like Hanfu parades and cultural markets, enhancing the appeal of cultural tourism [2] - The summer is expected to see a rise in educational tourism, with new facilities like the Paleo-biology Research Base opening to provide unique learning experiences [2]
研学经济成文旅产业新支柱?2025年市场规模或突破2132亿元
Hua Xia Shi Bao· 2025-06-24 15:34
Core Insights - The Chinese study tour market is experiencing unprecedented growth, with a projected market size of 1.791 trillion yuan in 2024, representing a year-on-year increase of 21.9%, and expected to exceed 2.132 trillion yuan in 2025, with a growth rate of over 15% [1][2] Group 1: Market Growth and Economic Impact - The study tour economy has become a significant driver of growth in the cultural tourism industry, with its market share increasing annually [2] - During the "May Day" holiday in 2025, the study tour market is expected to reach 18 to 22 billion yuan, accounting for 8% to 10% of total cultural tourism consumption during that period [2] Group 2: Policy and Demand Drivers - The explosive growth is attributed to a dual drive of policy support and increasing demand, with the Ministry of Education incorporating study tours into compulsory education and providing annual subsidies of up to 20 billion yuan [3] - Local governments are also offering subsidies, with some provinces covering up to 50% of project costs, enhancing the affordability and attractiveness of study tours [3] Group 3: Innovative Offerings and Market Adaptation - Various regions and scenic spots are actively developing unique study tour products, transforming traditional visits into immersive learning experiences [4] - The integration of educational elements into tourism is evident, with projects like military-agriculture combined study tours attracting young talent and revitalizing rural economies [4] Group 4: Transformation of Traditional Scenic Areas - Traditional scenic areas are rapidly transitioning into "educational complexes," with innovative courses being developed that leverage local cultural resources [5] - Major companies like Ctrip are expanding their offerings in both domestic and international study tour projects, indicating a robust market response [5] Group 5: Challenges and Future Directions - Despite the promising outlook, the industry faces challenges such as homogenization of courses, safety standard deficiencies, and a shortage of qualified instructors [7] - To overcome these challenges, a three-dimensional support system is proposed, focusing on talent development, standardization, and content innovation to ensure a balance between cultural depth and educational effectiveness [8]