Group 1: Cultural and Tourism Activities - The scenic area in Nanyang, Henan Province, will host four major performances during the 8-day holiday, including "The Romance of the Three Kingdoms" themed events, aimed at enhancing family and educational tourism experiences [1] - The region is preparing a series of cultural and commercial activities for the upcoming National Day and Mid-Autumn Festival, focusing on attracting tourists and enhancing local engagement [1] Group 2: Consumer Subsidy Initiatives - A special subsidy program will be launched from October 1 to October 8, offering up to 20% off on home appliances, with a maximum subsidy of 2,000 yuan per item, to stimulate consumer spending [1] - The program includes ten categories of appliances, and the subsidies are available on a first-come, first-served basis, indicating a strategic push to boost local retail [1] Group 3: Night Economy and Tourism Growth - The cultural tourism market in Wolong District has seen a surge in activity, particularly in night-time consumption, with events like water-themed music festivals and light shows attracting significant visitor numbers [2] - In the first half of 2025, the district received 4.956 million tourists, generating a total tourism revenue of 4.42 billion yuan, showcasing the effectiveness of recent initiatives [2] Group 4: Consumer Market Enhancement - The district is actively implementing measures to boost consumer spending, leveraging fiscal funds to encourage promotions in the automotive and home appliance sectors [3] - The area has seen significant participation in its trade-in programs, with 158,000 consumers involved and sales reaching 840 million yuan, indicating strong market engagement [3]

Core Insights - The tourism market has shifted from a focus on traditional scenic spots to a diverse range of destinations, with a significant increase in interest for lesser-known locations [9][30] - The popularity of 5A scenic spots has declined, with their brand index halving over the past four years, while interest in smaller towns has surged [9][19] - The changing preferences of tourists reflect a desire for unique experiences over conventional tourist traps, leading to a rise in alternative travel options [30][37] Group 1: Market Trends - The tourism landscape has evolved, with destinations like Zibo and Harbin gaining popularity, indicating a move away from traditional attractions [8][9] - Data shows a 200% increase in searches for less crowded travel options ahead of the National Day holiday, highlighting a shift in consumer behavior [9][30] - The average daily visitor count for the top 50 5A scenic spots has seen minimal growth, while searches for "cold cities" have surged by 300% [29][30] Group 2: Visitor Experience - Tourists are increasingly frustrated with the commercialization and overcrowding at 5A scenic spots, leading to a decline in their appeal [20][27] - Many visitors report feeling like they are being exploited by high ticket prices and additional fees for activities within these attractions [12][14] - The experience at 5A scenic spots is often marred by long wait times and overcrowding, diminishing the overall enjoyment of the visit [27][30] Group 3: Competitive Landscape - The rise of alternative travel experiences, such as music festivals, has created competition for traditional scenic spots, appealing to younger audiences [35][36] - The music festival industry has seen a significant increase in events, with 560 festivals held in 2023, reflecting a shift in consumer preferences [36][37] - The traditional 5A scenic spots are struggling to adapt to the changing demands of a new generation of travelers who seek more personalized and unique experiences [37]

Core Viewpoint - The Baidongxia Tourist Area in Hubei Province is innovatively recruiting "fairy" roles to enhance visitor engagement and attract a younger demographic through immersive experiences [2][3][5]. Group 1: Recruitment and Job Details - The "fairy" position has no educational requirements, offers a daily salary between 500 to 1000 yuan, and involves interacting with tourists during the National Day holiday [2][3]. - The recruitment specifically seeks female candidates aged 18 and above, with a height of at least 170 cm, and emphasizes a preference for "wild fairies" [2][3]. Group 2: Marketing Strategy and Visitor Experience - The recruitment initiative is part of the "National Day Carnival: Immersive Fairy Encounter Season," aimed at meeting the demand for immersive experiences among young people [2][3]. - The actors will participate in the "Immersive Fairy Encounter" IP plan, enhancing visitor experiences through interactive performances and scripted games [3]. Group 3: Tourist Area Overview and Economic Impact - Baidongxia Tourist Area, which opened on September 28, 2023, has received 637,000 visitors and generated nearly 70 million yuan in tourism revenue by the end of 2024 [5][6]. - The area has created job opportunities for over 70 local villagers, promoting local economic development and rural revitalization through tourism-related businesses [5][6]. Group 4: Accessibility and Future Prospects - The opening of the Wuyang Expressway has reduced travel time from Wuhan to the tourist area to under two hours, making it more accessible to a large population of young professionals and students [6]. - The innovative approach of integrating interactive experiences is expected to attract more visitors from surrounding cities, creating a new model for cultural tourism consumption [6].

既提升"无中生有"的创造力，也增强"有中生新"的运营力，方能让游客身入其境更心入其境，推动更多 景区从出圈走向长红 让营收从"一次性"升级为"持续性"。许多景区的衰落，在于过度依赖门票经济。事实上，风景再好，如 果缺乏内涵挖掘与合理开发，游客也很难成为回头客。不采用高票价、高消费模式，武侠城打造出一 座"情绪富矿"，探索出一条低票价、长停留的新路。 票价亲民，能客观提高游客在景区内的消费意愿，同时发展多元业态，推动优质供给快速迭代，更能实 现"引流—稳流—回流"的正循环。在武侠城，二次消费占比提升至40%。虽然已有上千场节目，这里依 然保持着每年至少30％的内容创新率，每个月都根据反馈调整剧本、更新演出。有观众感慨：前些年来 过，这次再逛感觉像新景区。 时下，随着人们精神文化需求不断提高，主题乐园遍地开花、古城古镇层出不穷，全国A级旅游景区增 至1.57万个，县域覆盖率达到93%。热潮之下，一些景区面临"叫好不叫座"的困境，微利和亏损的文旅 项目不在少数。究其原因，出行选择越来越多，很多游客不再满足于蜻蜓点水的"到此一游"。景区如果 不跳出"重物轻人"的旧思维，守着历史古迹却不会讲故事，抱着绿水青山却不懂做体 ...

Group 1 - The event "Hero City, Beautiful State" was launched in Beijing to promote Jinzhou's cultural heritage and local products through various activities [1] - The event featured over 10 agricultural enterprises showcasing "nationally recognized special agricultural products," including unique items like North Town Gou Bangzi smoked chicken and Yixian dried tofu [1] - Five major scenic spots were highlighted during the event, along with a cultural exchange exhibition aimed at fostering communication between the two regions [1] Group 2 - The event included performances from various traditional art forms, such as Beijing opera and puppet shows, scheduled over two days [1] - The activities are designed to attract residents from the Beijing-Tianjin-Hebei region to experience Jinzhou's rich cultural and natural offerings [1] - The event will continue until September 29, providing opportunities for further engagement and exploration of Jinzhou's unique characteristics [1]

Core Points - The article highlights the celebration of the National Day and Mid-Autumn Festival at the Nianhua Bay scenic area, featuring a themed event titled "Nianhua One Smile, Pick Up Years of Joy" to mark its 10th anniversary [1][13] - A special "Golden Lottery" event is organized during the Golden Week from October 1 to October 8, where visitors can participate in a lucky draw for custom-made gold pendants by Chow Tai Fook [3][13] - The scenic area showcases a vibrant flower sea with various traditional performances, including Kunqu opera and face-changing acts, enhancing the cultural experience for visitors [5][13] - A spectacular night show named "Nianhua Lantern Wish" runs from September 30 to October 8, combining traditional and modern elements like iron flower displays and drone light shows [9][11] - The AI Tower will feature a special light show for the double festival, incorporating drone fireworks to create an immersive visual experience [11][13] - The activities are part of a broader series of gratitude events leading up to the 10th anniversary, emphasizing community engagement and social responsibility [13]

九华山现云海美景 九华山现云海美景【4】 九华山现云海美景【2】 九华山现云海美景【3】 ...

明察暗访透视城市治理，激浊扬清测评服务温度。南都东莞新闻部推出全新栏目《民呼我测 共建美好 东莞》，聚焦东莞民生实事与公共服务，记者通过实地走访调研，亲身测评问题症结点，助力解决市民 急难愁盼，贡献智媒之力，助力城市高质量发展，携手各方共建美好东莞。 香市动物园居首 荷塘印象垫底 综合得分结果显示，东莞香市动物园位列榜首，荷塘印象生态旅游区以55分垫底。 排名靠前的香市动物园与观音山景区，主要优势在于核心体验，满分为40分，二者均获得了大于等于30 分的分数。南都N视频记者考察了涉及景区核心体验的多种因素，如游玩项目设施的新旧程度、维修状 况、二次收费情况、是否明码标价，景区导览是否清晰、工作人员态度、无障碍通道设置等。香市动物 园景区地图、路牌标识清晰，分野生动物放养区、动物表演区、大型游乐场三个主题区，能够满足不同 年龄段游客的需求，且游乐项目收费较为合理。观音山景区属于森林公园，景区内有观音寺，也有小型 游乐场。 两家垫底的景区核心体验失分较多，景区内大范围维修、硬件上存在缺乏维护是主要原因。粤晖园多个 文化展馆已撤展，展板、吊灯、天花板都有破损，植被修缮不足，多处围蔽施工；荷塘印象属于农文 旅，整体风 ...

Core Points - The "Chasing Geese in Donghu" autumn event will be held at Donghu Luoyan Scenic Area and Shengjing Geese Island starting in October, inviting citizens and tourists to enjoy a romantic journey with nature [1] Group 1 - The scenic area is currently welcoming a flock of cormorants migrating from Siberia, providing visitors with opportunities to observe and photograph the birds in their natural habitat [2][3] - The event will feature a photography and art exhibition focused on geese, showcasing 160 works that capture ecological beauty, running until the end of October [2] - Visitors can engage in various activities such as riding speedboats with geese, bamboo raft experiences, and watching traditional "cormorant fishing" performances during the National Day holiday [2][6]

编辑部： 对景区而言，节假日是难得的客流旺季。记者最近在辽宁多个景区走访发现，很多景区只顾线上线 下"吆喝"，应对客流高峰预案不足。前一阵，辽宁省清原县红河谷漂流因暑期客流集中，发生交通意 外，导致旅客滞留。收入飘红，却凉了人心，目前景区已闭园。 辽宁清原峰奇岭峻，山水清秀，有发展文旅产业的好底子。红河谷漂流项目经过大力宣传后，号称"北 方第一漂"。很多游客慕名前往，却发现问题颇多。一是景区山高路狭沟深，道路建设滞后，有网友反 映摆渡大巴弯道下坡车速非常快，"比漂流还猛"；二是当游客数量远超景区承载力时，缺乏预约疏导和 应急预案，摆渡大巴车"停摆"，游客无奈长途跋涉返回；三是管理失序，服务生硬，"好玩项目基本靠 挤"，并且退票难。该景区因投资纠纷、无序管理曾被关闭，重启后问题短板仍然不少。 （文章来源：经济日报） 节假日景区"人从众"也许难以避免，但游客"我后悔了"的吐槽却有办法消减。文旅魅力的本质是地区自 然魅力和人文魅力的综合体现，真正的"流量密码"不在一时的网络热度，而在持续练好内功后形成的口 碑效应。 景区管理者与其热衷昙花一现的营销亮点，不如换位思考，积极补位，从"流量思维"转向"质量思维"。 针对 ...