Core Insights - The event "Ice-Rich Nenjiang: Industrial Research Empowerment + Ice and Snow Fishing Carnival" in Da'an City, Jilin Province, aims to integrate industrial research, fishing culture, and tourism, promoting a new model of "cultural tourism + ice and snow" [1][4] - The initiative seeks to transform "cold resources" of ice and snow into a "hot economy" that benefits local communities, positioning Da'an as a premier destination for winter educational tourism [1] Group 1 - The event features a series of activities including the opening of the Da'an Locomotive Expo Park for educational research, ice dragon boat races on Nenjiang Bay, and winter fishing events across five fishing grounds, creating a synergistic effect [1][3] - Approximately 32 teams and 512 participants competed on the ice at Nenjiang Bay, showcasing the excitement of winter sports, while surrounding ice and snow experience activities attracted significant crowds [3] - The winter fishing event at Yulong Lake included traditional performances and a one-stop service for fishing, sales, and delivery, creating a consumption loop that enhances local economic activity [3] Group 2 - The Da'an Aquatic Products Trading Center launched a fish market focusing on immersive fishing culture experiences and year-end shopping, providing services such as fish display, processing, and delivery [3] - The auction of the first fish and special events like the double-headed fish auction from Yulong Lake highlight the cultural heritage of fishing while boosting the local economy [3][4] - Continuous projects like the ice and snow amusement park and year-end market are set to maintain the momentum of winter cultural tourism, enhancing consumer experiences [4]

Core Viewpoint - The winter tourism market in China is experiencing a significant boost due to diverse ice and snow cultural tourism activities, enhancing consumer vitality during the winter season [2]. Group 1: Event Highlights - The 24th China Changchun Jingyuetan Vasa International Ski Festival commenced on January 4, 2026, attracting participants from 33 countries and regions, including 2,227 professional athletes and skiing enthusiasts [4][6]. Group 2: Economic Impact - The ice and snow economy in China achieved a strong start in the new snow season, with activities ranging from northern snowfields to southern indoor ski venues, indicating a growing interest and participation in winter sports [8]. - The ice and snow consumption is evolving from a single ticket economy to a comprehensive chain covering clothing, accommodation, transportation, tourism, shopping, and entertainment, driving growth in multiple sectors such as equipment manufacturing and tourism services [15]. Group 3: Infrastructure and Policy Support - The first driving force for increased traffic comes from the continuously expanding transportation network, with the Shenyang-Baicheng high-speed railway expected to connect Changbai Mountain to the North China "4-hour tourism circle" by 2025, facilitating regional travel [11]. - Policy initiatives at the national and local levels, including new snow holiday policies and free admission measures, are enhancing public engagement with ice and snow sports, transforming them from niche experiences to mainstream activities [13]. Group 4: Industry Development - According to the "China Ice and Snow Industry Development Research Report," the scale of China's ice and snow industry is projected to exceed 1 trillion yuan by 2025, with ongoing industry chain extensions laying a solid foundation for the ice and snow economy [17]. - The development of a long-term ice and snow cultural IP and the use of technology to simulate real ice and snow experiences are essential for sustaining engagement beyond seasonal limitations [20].

Core Insights - The winter tourism market is experiencing a boost due to diverse ice and snow cultural activities introduced during the New Year holiday, enhancing consumer vitality in winter [1][4]. Group 1: Market Dynamics - The 24th China Changchun Jingyue Lake Vasa International Ski Festival commenced on January 4, 2026, attracting 2,227 professional athletes and skiing enthusiasts from 33 countries and regions [3][7]. - The ice and snow economy achieved a strong start in the first month of the new snow season, with activities ranging from northern snowfields to southern indoor snow venues, indicating a growing interest in ice and snow experiences [6][7]. Group 2: Transportation and Policy Impact - The expansion of transportation networks, including the completion of the Shenyang-Baihe high-speed railway by 2025, is expected to integrate Changbai Mountain into a "4-hour tourism circle" in North China, facilitating travel and enhancing regional connectivity [9]. - Policy initiatives at the national and regional levels, such as new snow holiday policies and free admission measures, are bridging the psychological gap between ice and snow activities and the general public, stimulating market demand [12]. Group 3: Consumption Trends - The consumption model in the ice and snow sector is evolving from a focus on ticket sales to a comprehensive chain that includes clothing, accommodation, transportation, entertainment, and dining, thereby driving growth in multiple related industries [14]. - According to the "China Ice and Snow Industry Development Research Report," the scale of China's ice and snow industry is projected to exceed 1 trillion yuan by 2025, supported by the continuous extension of the industry chain [15]. Group 4: Future Development - To overcome seasonal limitations and ensure sustainable high-quality development, the industry must leverage technology to simulate real ice and snow experiences year-round and establish long-term cultural IPs that transcend seasonal and spatial constraints [15]. - The transformation of "cold resources" into a "hot industry" is being driven by the interplay of increased traffic, extended consumption, and industrial upgrades, highlighting the potential for growth in the ice and snow economy [17].

Core Insights - The winter tourism market is experiencing a boost due to diverse ice and snow cultural activities introduced during the New Year holiday, enhancing consumer vitality in winter [1][4]. Group 1: Market Dynamics - The 24th China Changchun Jingyue Lake Vasa International Ski Festival commenced on January 4, 2026, attracting participants from 33 countries and regions, including 2,227 professional athletes and skiing enthusiasts [3][6]. - The ice and snow economy has shown promising growth, with the first month of the new snow season indicating a strong start, driven by various experiences from northern snowfields to southern indoor snow venues [6]. Group 2: Infrastructure and Policy Support - The expansion of transportation networks, such as the upcoming Shenyang-Baicheng high-speed railway, will integrate Changbai Mountain into a "4-hour tourism circle" in North China, facilitating easier travel for tourists [9]. - Policy initiatives at both national and regional levels, including new snow holiday policies and free entry measures, are designed to make ice and snow sports more accessible, thus stimulating market demand [11]. Group 3: Consumption Trends - The consumption model in the ice and snow sector is evolving from a focus on ticket sales to a comprehensive economic chain that includes clothing, accommodation, transportation, and entertainment, thereby driving growth in related industries [13]. - The ice and snow industry is projected to exceed 1 trillion yuan by 2025, with ongoing extension of the industry chain laying a solid foundation for the ice and snow economy [15]. Group 4: Future Development - Experts suggest leveraging technology to simulate real ice and snow experiences year-round, enhancing the emotional and athletic value of the ice and snow economy beyond seasonal limitations [17]. - Establishing a long-term cultural IP for ice and snow sports is essential for sustaining momentum and transcending seasonal and spatial constraints [17].

Core Viewpoint - The Tianshan Tianchi Scenic Area is enhancing its "Ice and Snow Tianchi" brand influence through a New Year's blessing event, aiming to establish itself as a premier winter tourism destination by 2025-2026 [1] Group 1: Event Highlights - The New Year's event featured traditional performances, including a drum show and dances that showcased local culture, creating a festive atmosphere for visitors [1] - On the day of the event, the scenic area received 5,811 visitors, marking a 74% increase compared to the same period last year [1] - The tourism revenue for the day reached 2.91 million yuan, representing a 191% increase year-on-year [1] Group 2: Future Plans - The scenic area plans to launch a series of winter tourism activities themed "Slow Travel Tianchi · Warm Winter Wonderland" from November 2025 to March 2026, aimed at enriching winter-spring tourism offerings [1] - To boost winter tourism, the scenic area has introduced policies such as lifetime free admission for newlyweds who register at the Tianchi marriage registration station [1] - The area will host various activities, including ice dragon boat races and youth skiing competitions, focusing on immersive and high-quality winter tourism experiences [1]

Core Viewpoint - The Jilin Province Meihekou Ice Fishing Hero Challenge officially launched on December 27, aiming to transform local ice and snow resources into a vibrant cultural tourism economy through an immersive winter experience [1] Group 1: Event Overview - The event is part of Meihekou's new snow season activities, which include "visiting snow villages, ice fishing, learning to ski, and celebrating the New Year," serving as a key vehicle for creating an "ice and snow experience matrix" [3] - Supported by the Kuaishou platform, the event features 30 ice fishing competitors and over 100 online influencers participating in fun ice activities, enhancing the event's engagement and viewing experience [3] Group 2: Cultural and Community Engagement - The opening ceremony showcased local cultural performances, including Korean dance and Northeast folk songs, highlighting regional cultural characteristics [3] - An ice fishing market with 10 specialty stalls attracted significant crowds, featuring local products and traditional foods, creating a warm atmosphere amidst winter [4] Group 3: Competition and Prizes - The event combines competition and fun, with various engaging activities and a significant ice drilling challenge with substantial prizes [5] - A total of 10 winners will be selected, with the champion receiving a prize of 20,000 yuan, the runner-up 10,000 yuan, and third place 5,000 yuan, while the remaining positions will receive 1,000 yuan each [5] Group 4: Future Development Plans - Meihekou plans to continue developing its ice and snow tourism brand by focusing on key attractions and leveraging local culture, aiming to deepen the brand image of "A Lifestyle Called Meihe" [6]

Core Viewpoint - The winter tourism in Inner Mongolia and Shandong has seen a significant increase, with various ice and snow cultural activities being launched to attract visitors [1]. Group 1: Inner Mongolia Activities - Inner Mongolia has introduced 159 unique ice and snow cultural tourism activities this winter [3]. - The "Daily Ice and Snow Naadam" event in Chen Barag Banner, Hulunbuir, has attracted tourists nationwide, featuring traditional activities like horseback riding and archery, along with new fun projects such as curling and snow tubing [5]. - A local specialty market offers a variety of foods, including lamb skewers and milk tea, providing a comprehensive experience for visitors [8]. Group 2: Shandong Activities - In Shandong, winter cultural tourism has commenced in Yuncheng County, where visitors can enjoy local delicacies and purchase handicrafts [12]. - Interactive projects such as paper-cutting and traditional tea-making are available for tourists to experience [12]. - Evening activities include performances like Yingge dance and iron flower shows, showcasing the charm of traditional Chinese culture [13]. Group 3: Infrastructure Support - Local power departments are conducting 24-hour equipment inspections and hazard checks to ensure reliable electricity supply for winter tourism sites [15].

Group 1 - The 2025-2026 Inner Mongolia Ice and Snow Tourism Season activities are set to launch, featuring 159 unique ice and snow cultural tourism activities, 48 competitive events, and 45 tourism routes [1] - Key events include the 21st Inner Mongolia Ice and Snow Nadam, the 2025 Inner Mongolia Ice and Snow Hero Conference, and the 22nd China-Manzhouli International Ice and Snow Festival, starting from December 20 [1] - Ulanqab City is focusing on its volcanic wonders and ice resources, planning 97 winter tourism activities centered around the theme "Go to the Volcano, Go Skiing" to enhance visitor experiences [1] Group 2 - Inner Mongolia will distribute cultural tourism consumption vouchers covering various scenarios such as scenic area visits, skiing experiences, hotel accommodations, and dining [2] - The tourism department is encouraging collaboration among scenic spots, ski resorts, hotels, and restaurants to offer bundled packages like "Skiing + Hot Springs" and "Accommodation + Cuisine" to reduce travel costs for tourists [2]