桂习文扮演的"东方教主"和游客互动。 （受访者供图） □ 本报记者 杨民仆 "古装侠客""风流才子""逍遥神仙""市井小贩"……元旦假期，江苏多个景区刮起"NPC热潮"，他们将游 客带进一个个鲜活的故事里，沉浸式的互动体验让不少人直呼"一秒穿越，年味拉满"。 NPC（Non-Player Character），原指电子游戏中不受玩家操纵的角色，后来逐渐扩展到文旅诸多场景， 指由真人扮演的各种角色。近年来，在景区打造的古风市集、武侠江湖、民俗庆典等特色场景中，NPC 与游客实时互动演绎剧情，提升游客的参与感沉浸感，渐渐成为吸引客流的重要抓手。 （来源：新华日报） 连云港花果山景区以《西游记》主线剧情为脉络，打造一条从景区入口的游客中心延伸至江苏最高峰玉 女峰的全景式演绎路线。沿途不同点位，NPC团队轮番上演"猴王出世""漂洋过海学艺""大闹天宫""玉 帝册封齐天大圣"等经典桥段，让西游故事在山水间实景铺展。连云港花果山文旅集团演艺公司负责人 王猛猛化身"孙小圣"，通过互动演绎、情景再现的方式，带领大家跟着剧情逛花果山，真切沉浸于西游 世界的奇幻与精彩。在关键剧情节点，他还特别设置西游文化互动问答环节，进一步提升 ...

Core Viewpoint - The recruitment of "wild men" at the Bashan Grand Canyon in Sichuan has gained significant online attention, highlighting a unique approach to enhance visitor interaction and engagement at tourist attractions [1][3][7]. Group 1: Recruitment Details - The job posting for "wild men" offers a daily wage of 200 yuan, with no restrictions on age or gender, and requires candidates to communicate only through sounds and engage in cooking activities [4][10]. - The recruitment has attracted hundreds of applicants from various regions, including Beijing, Guangdong, and even Singapore, indicating widespread interest [3][4]. - The position is designed to be a fun and interactive experience for both the employees and the visitors, with a focus on creating a lively atmosphere at the scenic spot [7][11]. Group 2: Scenic Area Information - The Bashan Grand Canyon is classified as a AAAA-level scenic area, with an entrance fee of 120 yuan, and is known for its rich cultural heritage and natural beauty [10]. - Since its operation began in August 2018, the scenic area has contributed to poverty alleviation for over 91,000 people across 102 villages, making it a significant case in tourism-related poverty reduction [10]. - The area features diverse ecological landscapes and cultural experiences, allowing visitors to engage in local traditions and activities [7][10]. Group 3: Industry Trends - The trend of hiring unique NPCs (non-player characters) in tourist attractions is growing, with other locations like Beijing Happy Valley and Liaoning Benxi also implementing similar roles to enhance visitor experiences [11][12]. - This shift reflects a broader industry movement towards immersive experiences, as attractions seek to transition from static sightseeing to dynamic interactions [12][15]. - Experts suggest that successful NPC implementation requires a balance of cultural depth and technological innovation to create engaging and sustainable tourism experiences [15].

Core Insights - The rise of interactive NPC (non-player character) experiences in real-world settings is transforming tourism and entertainment, as seen in the "stealing sugarcane" game in Sichuan, which has garnered over 490 million views on platforms like Douyin and Kuaishou [1] - The emotional economy is growing rapidly in China, with projections indicating a market size of 2.31 trillion yuan in 2024, increasing to 4.62 trillion yuan by 2029, driven by immersive experiences like NPC interactions [3][6] - The integration of NPCs into tourism is creating a new model where visitors become active participants rather than passive observers, enhancing the overall experience [6] NPC Interaction and Popularity - NPCs are becoming central to the tourism experience, with examples like the "Snow Cake Monkey" in Changchun, which has gained significant popularity through social media, leading to increased visitor numbers [7][9] - The character's creator, Wang Tiezhu, has leveraged live streaming to maintain engagement, showcasing behind-the-scenes activities that resonate with fans [9] - The shift from traditional IP-based NPCs to those emphasizing personal charisma and real-time interaction reflects changing consumer preferences [14] Content Creation and Social Media - NPCs are adept at creating shareable content on social media, with many characters gaining fame through humorous and relatable interactions with visitors [16][20] - The phenomenon of "celebrity NPCs" is emerging, where actors known for their roles in popular media transition to interactive roles in tourist attractions, enhancing visitor engagement [16][19] - The integration of NPCs into broader content strategies at attractions, such as the Kaifeng Wansui Mountain Martial Arts City, showcases the potential for immersive storytelling and audience participation [21][23] Economic Impact and Future Trends - The NPC model is proving economically viable, with attractions like Wansui Mountain reporting over 17 million visitors and revenue exceeding 1.068 billion yuan in 2025 [23] - The low base salary for NPCs, combined with the exposure and popularity they gain, creates a mutually beneficial relationship between attractions and performers [24] - Government policies are increasingly supportive of innovative tourism models, indicating a shift towards emotional and experiential consumption in the industry [26]