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“观鸟+”尽显“年轻”姿态 “生态美”催热冬日文旅消费
Yang Shi Wang· 2025-11-24 07:08
江苏苏州:太湖候鸟引客来 生态美景带火消费 位于苏州吴中区光福镇的冲山岛灯塔,是当地观鸟打卡的核心地标,长堤沿途设有4处打卡点与6座观鸟台。除了标志性的景观灯塔,太湖上的 交通航线备受青睐,游客可以近距离感受生态之美。 太湖是我国第三大淡水湖,曾因周边产业扩张和人类活动干扰,遭遇水质下降、湿地萎缩、候鸟减少的困境。为守护太湖,苏州启动太湖生态 修复工程,通过控源截污、生态清淤、湿地修复等一系列重点项目,逐步为水生生物和候鸟重建了适宜的家园。 2024年,仅苏州吴中区5个监测区观测到的白骨顶、罗纹鸭等候鸟数量就接近7.5万只,加上其他区域的候鸟种群,越冬候鸟总量超过10万只, 其中包括小天鹅、白琵鹭等国家二级保护动物。 如今,在太湖,候鸟翩跹而至,呈现出一幅幅生机盎然的生态画卷,这也成了带动周边消费的"流量密码"。 央视网消息:进入冬季,太湖成为不少越冬候鸟的乐园,吸引大批摄影爱好者和游客。 近日,5000多只凤头潜鸭、8800多只罗纹鸭陆续抵达苏州,数量创同期历史新高。同时,大批红嘴鸥也来到苏州太湖,吸引了大批摄影爱好者 和游客前来观赏拍照。 为吸引年轻游客和观鸟爱好者,不少商家还特别推出了围炉煮茶、桂花拿铁 ...
广西横州打造茉莉花新式茶饮产业生态圈
Zhong Guo Xin Wen Wang· 2025-09-30 10:55
Core Insights - Guangxi Nanning's Hengzhou has become the world's largest production base for jasmine flowers and jasmine tea, aiming to establish an innovative tea beverage industry ecosystem [1] - The 2025 Hengzhou Jasmine Flower Cultural Festival highlighted trends in jasmine flower and tea sales, focusing on innovation in new-style tea beverages [1] - Over 150 leading new tea beverage brands have established direct supply bases in Hengzhou, enhancing supply chain collaboration with brands like Mixue Ice City and Nayuki [1] Industry Developments - The local government is leveraging digital technology to connect every stage of jasmine flower cultivation, harvesting, and processing, ensuring high-quality raw materials for new tea beverage companies [1] - The China Tea Circulation Association awarded Hengzhou the title of "2025 Core County for Jasmine New Tea Beverage Supply Chain," indicating its growing importance in the industry [1] - The new-style tea beverage market is expected to continue steady growth, driven by rising consumer health awareness and digital supply chain collaboration [1] Company Innovations - Guangxi Xiangruyi Jasmine Tea Co., Ltd. has developed over 200 new beverage products, including fruit tea and cold brew tea, in response to evolving market demands [2] - The company plans to implement blockchain technology for raw material traceability, aiming to reduce supply chain costs [2]
提振消费进行时 | 让游客在山水间留下脚步
Guang Xi Ri Bao· 2025-09-28 02:08
Core Insights - The article highlights the transformation of Qixing District in Guilin, particularly Chaoyang Township, into a new tourism destination by integrating rural, artistic, and ecological elements to boost consumption [1][2] - The region has seen a significant increase in tourist visits and revenue, indicating a successful shift from single attractions to a multi-scenario tourism model [2] Group 1: Tourism Development - Chaoyang Township has become a popular destination with approximately 190,000 visitors from January to September, marking a 15% year-on-year increase, and holiday traffic surged by 3.5 times [2] - The local government is collaborating with Guilin Aerospace Industrial College to develop unique tourism brands and cultural products, enhancing the visitor experience through personalized routes using AI technology [2] Group 2: Economic Impact - In 2025, it is projected that Qixing District will receive 7.03 million tourists, generating a total tourism revenue of 11.11 billion yuan, reflecting year-on-year growth of 11.8% and 5.3% respectively [2] - The 22 major accommodation enterprises in the district reported revenues of 206 million yuan from January to September, which is a 17.8% increase compared to the previous year [2] Group 3: Community and Environmental Improvement - The transformation of He Xin Village from a garbage dump to a vibrant community space has led to an annual collective economic revenue of over 1.8 million yuan and a net profit exceeding 400,000 yuan, benefiting both residents and the environment [1]
提振消费进行时 | 赛事流量变消费增量
Guang Xi Ri Bao· 2025-06-29 03:02
Group 1 - The national youth campus football league for university women's B group was held in Wuzhou, attracting around 500 participants [1] - The event showcased a blend of sports and local culture, with athletes engaging in local attractions and cuisine during breaks [1][2] - Wuzhou's unique cultural and culinary offerings, such as ice spring soy milk and other local delicacies, were highlighted by the athletes [1][2] Group 2 - Wuzhou has developed a model of driving tourism through sports events, successfully creating a cultural tourism brand linked to football [3] - The Wuzhou Sports Training Base received 91,000 visitors in the first half of the year, generating revenue of 3.88 million yuan and boosting tourism consumption by 2.5 million yuan [3] - The integration of football events with cultural tourism is seen as a way to enrich consumer experiences and sustain economic activity [3]
徐州铜山区:农文旅融合发展正当时
Huan Qiu Wang· 2025-04-28 02:03
Core Insights - The tourism and cultural integration in Xuzhou's Tongshan District is experiencing significant growth, with local businesses preparing for an influx of visitors during the upcoming holiday [2] - The Zishan Art Village has become a model for rural revitalization through cultural heritage activation and community engagement, expecting over 40,000 visitors and generating over one million in tourism revenue during the 2024 May Day holiday [4] - The "1515 Project" has established a diverse cultural tourism industry matrix, promoting collaboration between local universities and the cultural heritage sector [5] Group 1: Zishan Art Village - Zishan Art Village has transformed 56 idle houses into 43 unique spaces, hosting regular cultural events and festivals, contributing to its recognition as a new model for cultural tourism development in Xuzhou [4] - The village's comprehensive income from cultural tourism is projected to reach 30 million in 2024, creating over 400 jobs and increasing average household income by 28,000 [5] Group 2: Yizhuang Tea Park - Yizhuang Tea Park, covering approximately 3,000 acres, integrates tea culture with tourism, offering immersive experiences such as tea picking and traditional tea-making [7] - The park has generated 3 million in revenue in 2023 and has developed interactive projects that attract over 20,000 educational groups annually [7][8] Group 3: Liuchuan North Village - Liuchuan North Village, known as a "internet celebrity village," has successfully restored its environment and developed a tourism model based on local resources, attracting over 500,000 visitors annually [10][11] - The village's unique tourism activities, such as music festivals and fishing events, have led to a high occupancy rate of 75% for local accommodations, with significant sales from agricultural products exceeding 35 million annually [11]
茶气墨韵中的生命美学
Ren Min Ri Bao· 2025-04-19 22:10
Core Viewpoint - The article highlights the cultural significance and historical context of drinking tea, particularly during the Gu Yu (Grain Rain) season, emphasizing its aesthetic and philosophical dimensions in Chinese culture [2][3][4]. Group 1: Historical Context - The tradition of drinking tea during Gu Yu has been established since the Tang and Song dynasties, evolving into a refined lifestyle choice among literati [2]. - By the Ming dynasty, the practice shifted from traditional methods to boiling water for tea, making Gu Yu tea a preferred choice due to its rich flavor and durability [2][3]. Group 2: Cultural Significance - The appreciation of tea transcends mere consumption; it embodies a pursuit of spiritual clarity and transcendence, as illustrated in the works of artists like Wen Zhengming [3][4]. - Wen Zhengming's painting "Tea Utensils Ten Poems" reflects the deep-rooted tea culture and the aesthetic values embedded in Chinese heritage, showcasing the connection between tea and the pursuit of an ideal life [3][4]. Group 3: Modern Relevance - In contemporary society, the tea culture is experiencing a revival, with new forms of tea consumption gaining popularity among younger generations, indicating its enduring appeal [4]. - The article suggests that enjoying Gu Yu tea while appreciating Chinese art enhances the understanding of Chinese aesthetics, bridging historical and modern experiences [4].
华侨华人新生代爱上新国潮(侨界关注)
Core Viewpoint - The article highlights the growing popularity of traditional Chinese culture among the younger generation of overseas Chinese, particularly through new cultural trends such as tea-drinking experiences and Hanfu fashion, which foster a sense of cultural pride and identity [5][8]. Group 1: New Cultural Trends - The "Hearth Tea" experience, combining camping and tea-drinking, has gained popularity among the Chinese community in Australia, especially among the younger generation [6][7]. - New Chinese-style tea brands like "Bawang Tea Princess" and "Heytea" are attracting young consumers by blending traditional tea with modern design elements [7][8]. - The "Hanfu craze" is on the rise, with many young overseas Chinese embracing traditional clothing as a way to connect with their cultural roots [9][10]. Group 2: Cultural Identity and Pride - The younger generation of overseas Chinese expresses a strong sense of cultural identity and pride through participation in traditional activities and sharing their culture with local communities [7][8]. - Events such as the Chinese New Year celebrations in New York showcase the growing interest in Hanfu, with many local residents eager to learn about and experience Chinese culture [12]. - The success of the game "Black Myth: Wukong" illustrates the appeal of Chinese mythology and culture, resonating with young players and enhancing their connection to their heritage [13][14]. Group 3: Cultural Exchange and Innovation - The blending of traditional Chinese elements with modern aesthetics is seen as a key factor in attracting the younger generation to engage with their culture [8][15]. - The article emphasizes the importance of cultural exchange, with overseas Chinese actively promoting their heritage through various creative outlets, including music and fashion [15]. - The rise of new cultural trends reflects a broader movement among young overseas Chinese to innovate and share their cultural narratives in a global context [15].