Core Insights - The rise of traditional Chinese culture, represented by the success of "Nezha 2," is creating new commercial opportunities in the cultural industry [1][2][10] - The collaboration between card game companies and popular IPs like "Nezha 2" is forming a unique "mythical universe" that enhances the cultural narrative [1][4] Group 1: Box Office and Market Performance - "Nezha 2" achieved a record-breaking box office of 14.965 billion yuan, making it the highest-grossing animated film globally [2][10] - The derivative products, particularly the card game collaboration, have become highly sought after, leading to a phenomenon of scarcity in the market [2][4] Group 2: Cultural Innovation and Storytelling - The success of the derivative products is attributed to their cultural stories and emotional value, which resonate with consumers [4][7] - The card game company has effectively integrated traditional cultural elements with modern entertainment, appealing to younger audiences [5][7] Group 3: International Market Potential - The success of "Nezha 2" and its derivatives in international markets, including Japan and Southeast Asia, indicates the global potential of Chinese cultural IPs [8][10] - The estimated revenue from "Nezha" series IP derivatives could reach between 10 billion to 15 billion yuan, with the total commercial value projected at 30 billion to 35 billion yuan [10]

首批产品与电影同步上线后即迅速售罄，第二批仅线上销售量就已突破万件。 本文为IPO早知道原创 作者｜苏打 微信公众号｜ipozaozhidao 自2月13日突破100亿元票房后，最新统计数据显示，截至3月2日，全球动画电影票房榜冠军《哪吒 之魔童闹海》（简称《哪吒2》）总票房突破144亿元。更有AI预测，其最终全球票房或将超过178 亿元。 中国动漫的全球化进程已初见成效。作为一种精神符号和文化载体，而今《哪吒2》所承托的意义已 远超一部电影，其背后是中国动漫乃至全产业链的系统性突破——除票房数据外，《哪吒2》犹如一 颗种子炸弹，破土而出的同时，也借由其电影周边衍生品向产业链投入爆发式生长的动力。 据《央视财经》统计，目前《哪吒2》的联名品牌数量已超过20个，覆盖食品饮料、美妆、汽车、潮 玩、数码等多个品类。 据动漫IP衍生品代表企业卡游透露， 其首批产品与电影同步上线后即迅速售罄，第二批预售量已突 破万件， " 为应对市场需求，我们正协同供应链'火力全开'，优化生产流程并加速补货节奏"。 作为奥特曼和小马宝莉卡生产商，卡游早在2024年《哪吒2》上映前便与其达成授权协议，从开发 环节入手深度参与哪吒卡牌的设 ...