哪吒IP谷子

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国产IP崛起!2025闲鱼谷子趋势报告显示消费增长超日系
Sou Hu Cai Jing· 2025-04-27 10:59
Core Insights - The report from Xianyu platform indicates a significant growth in the millet market, with a 105% increase in annual transaction volume in 2024, continuing into the first quarter of 2025 with record-breaking figures [1] - Domestic IP millet has taken the lead in this growth, surpassing Japanese IP millet by 1.2 times, reflecting a strong recognition of local culture among consumers and the rise of domestic cultural industries such as animation and gaming [1] Market Trends - The sales of Guofeng millet on Xianyu platform surged dramatically, with a 167% increase in the first quarter [3] - The Nezha IP millet emerged as a hot-selling item, with sales skyrocketing by 2346.2% [3] - The sales of millet related to the domestic animation "Fei Ren Zai" also showed impressive growth, with a 1003.5% increase [3] Consumer Demographics - The consumer profile in the millet market shows a notable shift, with female consumers dominating the market, increasing from 67% in 2023 to 78% in 2025 [3] - Young consumers, particularly those born after 2005, are becoming a significant force in millet consumption, with high purchasing frequency on Xianyu, averaging 2.9 purchases per month and spending over 100 yuan per transaction [3] - The average number of monthly consumers has seen a remarkable year-on-year growth of 97.2% [3]
悦己消费助推谷子经济!超八成谷子经济相关企业成立3年内
Qi Cha Cha· 2025-04-27 03:47
Group 1 - The core viewpoint of the article highlights the rapid growth of the "Guzi" economy driven by self-consumption trends, with over 80% of related companies established within the last three years [1] - The "Guzi" consumption is expected to explode in 2024, with a projected transaction volume increase of 105% year-on-year, and the first quarter of this year already showing a transaction volume 1.2 times that of the daily "Guzi" [2] - The domestic game IPs have performed exceptionally well, with sales of titles like "Love and Deep Space" topping charts, and the sales of "Guzi" products related to the Nezha IP skyrocketing by 2346.2% [2] Group 2 - As of April 25, 2025, there are 940,000 registered "Guzi" economy-related companies in China, surpassing the registration volume of the same period in 2024 [3] - Among the existing 6.672 million "Guzi" economy-related companies, 87.7% were established within the last three years, with 45.7% founded between one to three years ago and 42.0% established within the last year [4] - The industry distribution shows that 86% of "Guzi" economy-related companies belong to the wholesale and retail sector, totaling 5.733 million companies [5]
反超!同比激增2346.2%,哪吒带火“国产谷子”
第一财经· 2025-04-24 12:20
本文字数:1074,阅读时长大约2分钟 2025.04. 24 国元证券在2024年12月发布的《IP供给与精神消费共振,谷子经济崛起》报告中曾表示,相对"日 谷","国谷"购买便捷、价格便宜,国产IP的崛起叠加"国谷"在渠道和价格方面的显著优势共同驱动 导读 : 国潮风格的谷子,让长期习惯"日谷""美谷"的用户有了惊喜感。 作者 | 第一财经 陈杨园 "谷子经济"的热浪中,"国谷"(中国IP谷子)正突破"日谷"(日本IP谷子)包围,迎来迅速增长。 4月24日,闲鱼发布《2025闲鱼谷子趋势报告》,数据显示,今年一季度,闲鱼谷子交易额创历史新 高,"国谷"交易额反超"日谷"。 从具体IP来看,国产女性向游戏《恋与深空》和手游《第五人格》分别升至闲鱼2025年谷圈IP销量 榜第一和第二,超越去年排名前三的日谷"顶流"《排球少年》《蓝色监狱》和《咒术回战》。 此外,哪吒也成为推动"国谷"增长的重要力量。2025年春节档电影《哪吒之魔童闹海》爆火后,第 一季度,闲鱼哪吒IP谷子销量同比激增2346.2%,中国神话题材的国漫《非人哉》IP谷子量同比涨幅 也达到1003.5%。 游戏产业分析师、产业时评人张书乐对记者分 ...
一季度国风“谷子经济”在闲鱼销量暴涨167%
news flash· 2025-04-24 04:45
Core Insights - The "2025 Xianyu Guzi Trend Report" indicates that millet consumption will enter an explosive growth phase in 2024, with annual transaction volume expected to increase by 105% [1] Group 1: Market Performance - In the first quarter of this year, Xianyu millet transaction volume reached a historical high, with domestic IP millet surpassing Japanese millet in popularity, achieving a transaction volume 1.2 times that of Japanese millet [1] - The sales of national style millet on Xianyu surged by 167% in the first quarter [1] - Sales of Nezha IP millet experienced a dramatic increase of 2346.2% [1] Group 2: Consumer Trends - Current millet consumption trends are characterized by a focus on female consumers, youth, high frequency, and rapid growth [1] - The proportion of female consumers increased from 67% in 2023 to 78% in 2025 [1]