在线职业培训
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嗨学网递表港交所 招银国际为独家保荐人
Zheng Quan Shi Bao· 2025-10-29 00:38
Group 1 - The company, HiLearn, has submitted an application for listing on the Hong Kong Stock Exchange, with CMB International acting as the sole sponsor [1] - HiLearn is the fourth largest online vocational training service provider in China, leading in the fields of construction and emergency safety training [2] - The company's business covers various sectors including construction, emergency safety, finance and economics, law, and healthcare, offering customized training services [2] Group 2 - HiLearn operates three main product lines: "HiLearn," "JinJing," and "ShuPeiTong," serving both individual and corporate clients [2] - The customer acquisition strategy primarily utilizes mainstream e-commerce and social media platforms, providing free trials to convert users into paying customers [2] - The product system includes "HiLearn Classroom" (offering recorded, live, and AI learning tools) and "JinJing Academy" (focusing on efficient exam preparation and one-on-one teaching) [2] Group 3 - As of June 30, 2025, HiLearn has served approximately 4.3 million paying users and provided services to over 130 enterprises and public institutions [2]
嗨学网递表港交所 为中国第四大在线职业能力培训服务提供商
Zhi Tong Cai Jing· 2025-10-28 12:30
Core Viewpoint - Beijing Haixue Education Technology Co., Ltd. has submitted its listing application to the Hong Kong Stock Exchange, with CMB International as the sole sponsor [1] Group 1: Company Overview - According to a report by Frost & Sullivan, Haixue is the fourth largest online vocational training service provider in China by revenue for 2024, and the largest in online construction vocational training and the second largest in online emergency safety vocational training [3] - The company offers training services tailored to specific requirements in various fields, including construction, emergency safety, finance, law, and healthcare, and aims to create a one-stop service platform for career development and lifelong learning [3] - Haixue has developed a diversified product matrix centered around its core brands: Haixue, Jingjin, and Shupaitong, which allows it to meet the diverse online vocational training needs in China [3] Group 2: Business Model and Customer Acquisition - The company acquires customers through mainstream e-commerce and social platforms, providing initial learning materials and courses to convert users into paying customers [4] - Haixue offers two main product and service systems: Haixue Classroom, which provides recorded and live courses, and Jingjin Classroom, which focuses on efficient exam preparation with customized learning plans and one-on-one teaching [4] - As of June 30, 2025, Haixue has served approximately 4.3 million paying users and over 130 enterprises and institutions through its Shupaitong platform [4] Group 3: Financial Performance - The company reported revenues of approximately RMB 400 million, RMB 472 million, RMB 511 million, and RMB 232 million for the six months ending June 30 in 2022, 2023, 2024, and 2025, respectively [6][7] - The company experienced losses attributable to owners of approximately RMB 186 million, RMB 175 million, RMB 90 million, and RMB 158 million for the same periods [6][7] - The average marketing return on investment reached approximately 8.9 in 2024, indicating a leading position in the industry [4]