（央视财经《天下财经》）2026年元旦假期，"新年登高"备受青睐，山岳类景区门票预订量同比涨超 150%。雪中的壶口瀑布也迎来大批游客。 在湖南张家界天门山景区，洁白的积雪与苍翠的林木、峻峭的山峰交相辉映，构成一幅壮丽的冰雪画 卷。标志性景点天门洞也被冰雪装点，巨大的天然穿山溶洞在白雪与云雾的衬托下，更显磅礴气势。 在壶口瀑布，黄河水奔流而下，两岸白雪皑皑，"十里龙槽"波涛汹涌、水雾升腾，让游客体验到了不一 样的瀑布美景。受低温天气影响，瀑布水流和岩石碰撞后堆积凝结，形成"冰瀑"景观，有的如瀑布般倾 泻而下，有的如钟乳石般悬挂在崖壁上，形态各异。 转载请注明央视财经 在安徽黄山风景区，降雪将奇松、怪石、峰林映衬得如诗如画。雪后放晴，皑皑白雪、磅礴云海与金色 日出同框亮相。漫山银装素裹间，云雾翻涌如涛，晨光洒金似画，尽显山河壮丽，吸引众多游客前来赏 雪迎新，共度佳节。据统计，元旦期间，黄山风景区日均接待游客超2万人次。 编辑：令文芳 ...

Summary of Conference Call on New Year Holiday Travel Data Industry Overview - The conference call focused on the aviation and tourism industry during the 2026 New Year holiday period, highlighting significant growth in travel demand and pricing dynamics [2][4][12]. Key Points on Aviation Industry - **Travel Demand Growth**: During the 2026 New Year holiday, overall travel volume increased by 20% year-on-year, with rail travel up by 54%, road travel by 17%, and civil aviation by 13% [2]. - **Ticket Price Increase**: Domestic flight ticket prices rose approximately 10% year-on-year, with an overall increase of about 13% when including fuel surcharges. This price elasticity is attributed to strong demand and improved supply-demand dynamics [2][3]. - **Recovery of the Aviation Market**: The aviation market is expected to continue its recovery, with passenger traffic increasing by 5%-6% year-on-year, domestic traffic up by 4 percentage points, and international traffic exceeding 20% growth [2][6]. - **Optimistic Outlook for 2026**: The aviation industry is projected to maintain a favorable supply-demand balance, with fleet growth remaining low and demand continuing to recover. This is expected to enhance ticket prices and profitability, potentially surpassing pre-pandemic levels [7][8]. - **Positive Seasonal Trends**: The strong performance during the New Year holiday is expected to positively influence demand for the upcoming Spring Festival and summer peak travel seasons, with airlines likely to adopt proactive revenue management strategies [8][10]. Key Points on Tourism Industry - **Tourism Sector Performance**: The overall tourism industry exceeded expectations during the New Year holiday, with visitor numbers and total spending both showing year-on-year growth. Duty-free sales saw a significant increase of 52% compared to the previous year [11][12]. - **Future Growth Drivers**: The tourism market in 2026 is anticipated to benefit from increased family travel, inbound tourism, and the aging population's travel needs. These factors are expected to drive growth in the sector [12]. - **Investment Opportunities**: Traditional airlines with strong route networks and customer bases, such as Air China, are recommended for investment due to their potential for profitability and valuation increases in the context of the aviation super cycle [11]. Additional Insights - **Market Dynamics**: The aviation industry's recovery is supported by a favorable supply-demand relationship and the ongoing marketization of ticket pricing, which is expected to enhance revenue potential during peak seasons [5][7]. - **Sectoral Performance Variability**: Different segments within the tourism and retail sectors are experiencing varied growth rates, with some companies benefiting significantly from recent tax reforms and market conditions [13][14]. This summary encapsulates the key insights from the conference call, emphasizing the optimistic outlook for both the aviation and tourism industries as they recover and adapt to changing market dynamics.

Core Viewpoint - The opening of the Luzhi Highway's Luding section has significantly increased tourist traffic to the Hailuo Valley Scenic Area, resulting in substantial economic benefits for the region [1][2]. Group 1: Tourist Traffic and Economic Impact - On New Year's Day, the Hailuo Valley Scenic Area received over 3,900 visitors, marking a 630% increase compared to the same period last year [1]. - During the three-day holiday, the total number of visitors to the Hailuo Valley reached 14,153, generating ticket revenue of 520,400 yuan [1]. - The entire Luding County welcomed 31,500 visitors (excluding Hailuo Valley) and achieved a tourism revenue of 34.65 million yuan [4]. Group 2: Changes in Visitor Behavior - The new highway has altered the visitor structure, with tourists now spending more time in Luding County rather than just passing through [2]. - Visitors are now able to enjoy a full day of activities, such as visiting the Luding Bridge in the morning and then heading to Hailuo Valley for glacier viewing and hot springs in the evening [2]. Group 3: Infrastructure and Service Enhancements - The Hailuo Valley Scenic Area has upgraded its facilities in anticipation of increased tourist numbers, with 217 hotels prepared to accommodate nearly 8,000 guests [6]. - The scenic area plans to launch various promotional activities, including ticket discounts and winter tourism experiences, to enhance visitor engagement and satisfaction [6].

Group 1 - The core strategy of Tian Shang Wang Cheng Scenic Area is to attract tourists from Jinan by waiving highway tolls for self-driving visitors, indicating a strong commitment to capturing the Jinan market [1][3] - The toll waiver applies to private vehicles with specific license plates from Jinan and surrounding areas, valid throughout 2026, with a maximum reimbursement of 61 yuan per vehicle [1][3] - The scenic area aims to enhance its visibility and influence in Jinan, a city with nearly ten million residents, which is crucial for market expansion [3][8] Group 2 - Tian Shang Wang Cheng Scenic Area is a 4A-rated tourist destination known for its unique geological and cultural features, including ancient burial sites dating back over 2500 years [5][6] - The area is strategically located along the Jinan-Qingdao South Line, making it an ideal weekend getaway for Jinan residents [3][8] - The implementation of the toll subsidy is expected to significantly lower travel costs for Jinan citizens, thereby promoting the scenic area's brand and increasing visitor numbers [8]

Core Viewpoint - The traditional "New Year Climbing" activity during the New Year holiday has seen a significant increase in popularity, driven by favorable snow conditions, with ticket bookings for mountainous scenic spots rising over 150% year-on-year [1] Group 1 - The "New Year Climbing" tradition has become particularly popular this year due to enhanced snow scenery [1] - Ticket booking volume for mountainous scenic areas has increased by more than 150% compared to the previous year [1]

在多个机构、电商平台发布的排行榜上，南京均名列前茅。银联商务数据显示，假日期间，全市异 地文旅消费金额21亿元，占全省22.1%，排名第一。美团数据显示，南京跃居元旦Top10热门旅行目的 地首位，南京元旦夜间消费同比增长49.5%。途牛发布的《2026元旦出游消费盘点》显示，南京位列 高铁游热门目的地Top4、境内自驾游热门目的地Top5、境内游热门目的地Top8。携程发布的元旦旅行 报告显示，南京位列国内热门目的地Top7，元旦当日整体旅游订单量同比增长90%。飞猪数据显示， 南京酒店交易额排名全省第一。同程旅行发布的《2026元旦假期旅行消费报告》显示，牛首山文化旅 游区位列跨年夜热度攀升最快景区Top3。 "硬核"科技感带来新玩法新体验 "看'玄武神兽'从天而降，感受'京湖阅武'五百楼船十万兵的壮观豪迈，真的有穿越历史，一眼千年 的感觉！"元旦假期，玄武湖景区裸眼3D剧场内，全新大型沉浸式文化体验项目《穿越玄武湖的千年之 旅》上线。众多市民游客在网红"烫头鸭"的带领下，于短短几分钟里，看一幅从六朝到现代的玄武湖史 诗画卷在眼前徐徐展开，身临其境地感受六朝皇家园林湖泊悠久的历史文化。 这个元旦假期，我市 ...

格隆汇1月4日｜元旦假期3天，全省纳入统计的A级旅游景区累计接待游客1104.27万人次，实现门票收 入9006.81万元，与2024年同期同口径相比分别增长15.85%、10.24%。成都位列全国入境游TOP10城市 第四。假期3天，全省引进和举办营业性演出342场，吸引观众超22万人次，直接票房收入超9000万元， 带动综合消费超5.2亿元。 ...

据四川省文旅厅消息，2026年元旦假期三天，全省纳入统计的A级旅游景区累计接待游客1104.27万人 次，实现门票收入9006.81万元，与2024年同期同口径相比分别增长15.85%、10.24%（2025年仅元旦当 日放假1天）。其中，元旦当日接待游客370.86万人次，实现门票收入2810.35万元，与2025年同期同口 径相比分别增长12.45%、51.19%。 ...

桂习文扮演的"东方教主"和游客互动。 （受访者供图） □ 本报记者 杨民仆 "古装侠客""风流才子""逍遥神仙""市井小贩"……元旦假期，江苏多个景区刮起"NPC热潮"，他们将游 客带进一个个鲜活的故事里，沉浸式的互动体验让不少人直呼"一秒穿越，年味拉满"。 NPC（Non-Player Character），原指电子游戏中不受玩家操纵的角色，后来逐渐扩展到文旅诸多场景， 指由真人扮演的各种角色。近年来，在景区打造的古风市集、武侠江湖、民俗庆典等特色场景中，NPC 与游客实时互动演绎剧情，提升游客的参与感沉浸感，渐渐成为吸引客流的重要抓手。 （来源：新华日报） 连云港花果山景区以《西游记》主线剧情为脉络，打造一条从景区入口的游客中心延伸至江苏最高峰玉 女峰的全景式演绎路线。沿途不同点位，NPC团队轮番上演"猴王出世""漂洋过海学艺""大闹天宫""玉 帝册封齐天大圣"等经典桥段，让西游故事在山水间实景铺展。连云港花果山文旅集团演艺公司负责人 王猛猛化身"孙小圣"，通过互动演绎、情景再现的方式，带领大家跟着剧情逛花果山，真切沉浸于西游 世界的奇幻与精彩。在关键剧情节点，他还特别设置西游文化互动问答环节，进一步提升 ...

迈向世界级，既要向内提质，也要向外拓展。《条例》明确支持景区拓展国际旅游市场，提供多语种服 务，举办国际文体活动。在景区的游客咨询中心，多语种服务岗已正式设立，工作人员能熟练用英语、 日语等解答游客疑问。与此同时，景区通过开展旅游服务质量提升工程，实施标准化、品牌化建设，让 游客满意度持续提升。 生态保护是景区发展的生命线。《条例》明确规定实行旅游资源分级分类保护，确定重点保护对象。在 黄果树旅游景区，生态监测系统24小时运行，工作人员定期开展植被养护和水质监测。黄果树旅游景区 始终秉持"生态优先、绿色发展"原则，通过立法固化保护措施，让黄果树的山水风貌永葆魅力。 "《条例》的出台是立足发展实际、顺应产业趋势的重要举措，是落实安顺旅游业高质量发展立法规划 的最新成果。"发布会上，安顺市人大常委会党组副书记、副主任贾正宁详细介绍了《条例》的制定背 景、过程、主要内容和特色亮点。从规划引领、资源保护到设施提升、业态培育，八章45条法规条文构 建起全方位的制度保障体系。 转自：贵州日报 本报讯（记者 胡玉山）2025年12月29日，《安顺市黄果树旅游景区建设促进条例》（以下简称《条 例》）颁布施行新闻发布会召开，这 ...