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科技创新推动文旅产业高质量发展
Group 1 - The core viewpoint emphasizes the integration of culture and technology to enhance the cultural tourism industry, promoting digital transformation and new cultural business models [1][2] - The strategy highlights the importance of technological innovation in reshaping the cultural tourism industry structure, improving product offerings, and meeting diverse consumer demands [2][4] - The article discusses the role of cultural heritage and digitalization in enhancing national cultural soft power and promoting cultural confidence [3][4] Group 2 - Technological innovation is identified as a key driver for the transformation and upgrading of the cultural tourism industry, with a focus on creating immersive experiences and new cultural products [4][5] - The integration of advanced technologies such as AI, VR/AR, and digital twins is transforming the value creation process in the cultural tourism sector, moving from traditional models to immersive and interactive experiences [5][6] - The need for a skilled workforce that understands both cultural arts and digital technologies is emphasized, along with the importance of fostering a talent ecosystem to support industry innovation [7][8] Group 3 - The article outlines the shift from a linear value chain to a networked collaboration model in the cultural tourism industry, driven by technological empowerment and resource reconfiguration [8][9] - It discusses the emergence of a diversified value system in cultural tourism, moving beyond ticket sales to include immersive experiences, digital content, and IP development [8][9] - The establishment of collaborative industry alliances involving government, academia, and enterprises is recommended to enhance innovation and market responsiveness [10][11] Group 4 - The article suggests pathways for high-quality development in the cultural tourism sector, focusing on the integration of technology and culture to create new consumer experiences [9][10] - It emphasizes the importance of improving infrastructure and digital capabilities in rural areas to promote balanced development in cultural tourism consumption [9][10] - The need for regulatory frameworks that support innovation while ensuring safety and privacy in the digital cultural tourism space is highlighted [11][12]
万亿级,产业增长强劲!低空场景“全域开花”助力低空经济迈向“大众市场”
Yang Shi Wang· 2025-12-10 08:58
央视网消息:日前,国务院办公厅发布《关于加快场景培育和开放推动新场景大规模应用的实施意见》。明确提出,要推动海陆空全空间无人 体系应用和标准建设,稳妥有序拓展低空经济等领域。作为兼具科技性与成长性的新赛道,低空经济的应用场景能激活哪些产业动能? 这几天,不少游客来到景德镇高新区江西直升机科技馆体验低空文旅项目。游客们可以乘坐直升机俯瞰中国陶瓷博物馆、陶阳里等著名景点, 解锁"低空观光"新体验。 游客们的新奇体验,源于景德镇2025年新开通的文旅航线,4条空中航线不仅拓展了旅游新视角,也进一步提高了低空经济附加值。目前,景 德镇依托1座民航机场、3座通用机场和10多个直升机起降点,拓展了警用巡逻、空中游览、应急救援等多个低空应用新场景。 江西景德镇高新区管委会副主任汪兰明介绍,通过简化低空飞行审批流程,建设标准化起降设施,为场景开放扫清障碍。现在,仅航空文旅一 项,就带动本地20多家配套企业发展,从直升机维修保养到航空文创产品,形成了完整的产业链条。 在山东济南平阴县人民医院楼顶,医护人员正在取医疗样本,这些医疗样本来自6公里外的妇幼保健院院区。区别于传统的运输方式,它们是 通过专用无人机运输而来,这是济南市创 ...
(神州写真)年轻人爱上“风物旅行” 沉浸式感受在地文化
Zhong Guo Xin Wen Wang· 2025-12-05 05:57
Core Viewpoint - The rise of "cultural travel" among young Chinese tourists reflects a shift from traditional sightseeing to immersive experiences that emphasize local culture and lifestyle [1][6]. Group 1: Definition and Trends - "Cultural travel" refers to experiences that highlight unique local cultural expressions, including traditional cuisine, festivals, intangible cultural heritage, and local customs [1]. - A report by the China Tourism Research Institute and Mafengwo indicates that young travelers are increasingly seeking to understand the culture, history, and lifestyle of their destinations, moving beyond mere photo opportunities [1]. Group 2: Local Experiences - Young tourists are prioritizing "on-the-ground experiences," desiring to engage with local life and culture, as evidenced by their participation in local activities and festivals [3]. - Events such as the "Ma Street Book Fair" in Henan and traditional activities in Tianjin and Fujian are attracting young visitors who wish to experience local customs firsthand [3][4]. Group 3: Impact on Local Economies - The popularity of "cultural travel" is revitalizing lesser-known towns, such as Gegu Town in Tianjin, which has seen an influx of tourists due to its unique cultural heritage and festivals [6]. - The transformation from "sightseeing" to "living" is expanding cultural spaces from tourist attractions to everyday life, enhancing local economies and cultural recognition [6][7]. Group 4: Future Prospects - "Cultural travel" is expected to become a new growth point for the cultural and tourism economy in small towns and counties, driven by young people's interest in local culture [7]. - Many regions are now developing immersive cultural tourism products and aiming to make festival experiences more regular and sustainable, thus attracting visitors year-round [7].
让博物馆“热”得更持久
Jing Ji Ri Bao· 2025-11-21 22:38
Core Insights - The rise of the "museum fever" reflects a resonance between cultural value and market demand, driven by the dual empowerment of the experience economy and the creative economy [1][2] - Museums are transitioning from traditional static displays to immersive, interactive, and high-quality cultural experiences, utilizing technologies like digital twins, virtual reality, and augmented reality to enhance visitor engagement [1] - The development of cultural and creative products has evolved from simple souvenirs to aesthetically designed items that integrate cultural elements with practical functions, creating new consumer growth points [2] Group 1: Museum Experience Transformation - Museums are increasingly focusing on providing immersive and interactive experiences to meet modern audience demands, exemplified by initiatives like the immersive ancient tomb experience at the Luoyang Ancient Tomb Museum [1] - The application of advanced technologies is breaking temporal and spatial boundaries, allowing visitors to engage with cultural artifacts in innovative ways, thus fostering a strong consumer desire for cultural experiences [1] Group 2: Cultural and Creative Product Development - The transformation of cultural products includes the creation of items like "archaeological blind boxes" and collaborative cosmetics, which cleverly convert historical culture into desirable consumer goods [2] - The Gansu Provincial Museum has successfully developed cultural IPs based on its collection, generating significant public interest and discussions, thereby enhancing its cultural tourism brand [2] Group 3: Future Directions for Museums - Continuous innovation in content and exhibition planning is essential for museums to enhance the quality and differentiation of cultural products and services [3] - Government support in policy, infrastructure, and cross-industry collaboration is crucial for museums to integrate deeper with tourism, education, and creative design sectors, thereby extending the cultural consumption chain [3]