转自：北京日报客户端 《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》提出，"推进文化和科技融合，推 动文化建设数智化赋能、信息化转型，发展新型文化业态"，"推进文旅深度融合，大力发展文化旅游 业，以文化赋能经济社会发展"。我们要坚持以文塑旅、以旅彰文，积极探索文化和旅游深度融合的有 效机制，以科技创新培育文旅消费新场景，构建文旅产业集聚发展新格局，赋能经济社会高质量发展。 一、深刻领会科技创新推动文旅产业高质量发展的战略意义 要素重构与动力转换使文旅产业从资源依赖到创新驱动。技术的深度应用，催生了新型生产要素，并优 化传统要素的配置方式。游客行为数据、消费偏好数据、空间轨迹数据等，经过合规采集、脱敏分析与 挖掘应用，转化为洞察市场需求、优化产品设计、实现精准营销、提升管理效率的关键资产。构建文旅 数据要素市场，促进数据资源的合规流通，释放数据要素活力，成为提升产业竞争力的核心环节。产业 发展亟须既懂文化艺术、又掌握数字技术、还具备运营管理能力的复合型人才。这要求高等教育体系优 化课程设置，推动跨学科人才培养；同时鼓励企业加强内部培训和跨界引才，构建支撑产业创新的人才 生态圈。文旅新场景所展现的高 ...

央视网消息：日前，国务院办公厅发布《关于加快场景培育和开放推动新场景大规模应用的实施意见》。明确提出，要推动海陆空全空间无人 体系应用和标准建设，稳妥有序拓展低空经济等领域。作为兼具科技性与成长性的新赛道，低空经济的应用场景能激活哪些产业动能？ 这几天，不少游客来到景德镇高新区江西直升机科技馆体验低空文旅项目。游客们可以乘坐直升机俯瞰中国陶瓷博物馆、陶阳里等著名景点， 解锁"低空观光"新体验。 游客们的新奇体验，源于景德镇2025年新开通的文旅航线，4条空中航线不仅拓展了旅游新视角，也进一步提高了低空经济附加值。目前，景 德镇依托1座民航机场、3座通用机场和10多个直升机起降点，拓展了警用巡逻、空中游览、应急救援等多个低空应用新场景。 江西景德镇高新区管委会副主任汪兰明介绍，通过简化低空飞行审批流程，建设标准化起降设施，为场景开放扫清障碍。现在，仅航空文旅一 项，就带动本地20多家配套企业发展，从直升机维修保养到航空文创产品，形成了完整的产业链条。 在山东济南平阴县人民医院楼顶，医护人员正在取医疗样本，这些医疗样本来自6公里外的妇幼保健院院区。区别于传统的运输方式，它们是 通过专用无人机运输而来，这是济南市创 ...

Core Viewpoint - The rise of "cultural travel" among young Chinese tourists reflects a shift from traditional sightseeing to immersive experiences that emphasize local culture and lifestyle [1][6]. Group 1: Definition and Trends - "Cultural travel" refers to experiences that highlight unique local cultural expressions, including traditional cuisine, festivals, intangible cultural heritage, and local customs [1]. - A report by the China Tourism Research Institute and Mafengwo indicates that young travelers are increasingly seeking to understand the culture, history, and lifestyle of their destinations, moving beyond mere photo opportunities [1]. Group 2: Local Experiences - Young tourists are prioritizing "on-the-ground experiences," desiring to engage with local life and culture, as evidenced by their participation in local activities and festivals [3]. - Events such as the "Ma Street Book Fair" in Henan and traditional activities in Tianjin and Fujian are attracting young visitors who wish to experience local customs firsthand [3][4]. Group 3: Impact on Local Economies - The popularity of "cultural travel" is revitalizing lesser-known towns, such as Gegu Town in Tianjin, which has seen an influx of tourists due to its unique cultural heritage and festivals [6]. - The transformation from "sightseeing" to "living" is expanding cultural spaces from tourist attractions to everyday life, enhancing local economies and cultural recognition [6][7]. Group 4: Future Prospects - "Cultural travel" is expected to become a new growth point for the cultural and tourism economy in small towns and counties, driven by young people's interest in local culture [7]. - Many regions are now developing immersive cultural tourism products and aiming to make festival experiences more regular and sustainable, thus attracting visitors year-round [7].

Core Insights - The rise of the "museum fever" reflects a resonance between cultural value and market demand, driven by the dual empowerment of the experience economy and the creative economy [1][2] - Museums are transitioning from traditional static displays to immersive, interactive, and high-quality cultural experiences, utilizing technologies like digital twins, virtual reality, and augmented reality to enhance visitor engagement [1] - The development of cultural and creative products has evolved from simple souvenirs to aesthetically designed items that integrate cultural elements with practical functions, creating new consumer growth points [2] Group 1: Museum Experience Transformation - Museums are increasingly focusing on providing immersive and interactive experiences to meet modern audience demands, exemplified by initiatives like the immersive ancient tomb experience at the Luoyang Ancient Tomb Museum [1] - The application of advanced technologies is breaking temporal and spatial boundaries, allowing visitors to engage with cultural artifacts in innovative ways, thus fostering a strong consumer desire for cultural experiences [1] Group 2: Cultural and Creative Product Development - The transformation of cultural products includes the creation of items like "archaeological blind boxes" and collaborative cosmetics, which cleverly convert historical culture into desirable consumer goods [2] - The Gansu Provincial Museum has successfully developed cultural IPs based on its collection, generating significant public interest and discussions, thereby enhancing its cultural tourism brand [2] Group 3: Future Directions for Museums - Continuous innovation in content and exhibition planning is essential for museums to enhance the quality and differentiation of cultural products and services [3] - Government support in policy, infrastructure, and cross-industry collaboration is crucial for museums to integrate deeper with tourism, education, and creative design sectors, thereby extending the cultural consumption chain [3]