"苏超"（2025年江苏省城市足球联赛）的爆红，在足球早已远离当今主流舆论话语的状况下颇令人惊诧：类似很多观众是第一次走进球场现场观 赛一样，很多人也是除了日常顺口吐槽几句国足之外，第一次认真讨论足球。 "苏超"毫无疑问把数量可观的、之前从未实际接触过足球的"新"观众拉入了球场，更凭借当代大众传媒前所未有的宣传能力，让江苏省十三个万 人级别的体育场都一票难求。从1999年开始始终保持现场看球习惯的我，这次没有买到7月5日在曾经创下中国足球现场观赛人数历史纪录（65769 人，江苏舜天对广州恒大，2012年10月20日）的南京奥体中心举行的南京队对苏州队比赛的门票，这是我多年观赛经历中从未遇见过的（毕竟哪 怕是2012年的那场球，门票也是供应充足毋需抢购）；但另一方面，一想到有大概几十万人和我一起同时抢购这六万张门票，一切又都合情合理 了起来。 作为球迷，我转头购买了中甲联赛的南京城市队7月6日在五台山体育场的门票，这支同样打着"南京"旗号的职业球队，主场上座从来没有超过 5000人。这场比赛本来也该在7月5日举行，尽管场地并不冲突，但还是因为安保和宣传的考虑推迟了。 "职业联赛为业余比赛让路"？"国足球员躲球 ...

Core Insights - The article highlights the rapid growth and popularity of the Jiangsu Urban Football League (苏超), which has attracted significant attendance and engagement, surpassing traditional professional leagues in China [1][2][4] - The league's unique structure, allowing for a mix of amateur and professional players, has fostered community involvement and a grassroots approach to football, contributing to its success [2][7][21] - The financial impact of the league is notable, with a projected total output value of 850 billion RMB for the Chinese football industry by 2024, reflecting a 42% increase since 2020 [1][20] Attendance and Engagement - The Jiangsu Urban Football League has seen record attendance, with the latest match drawing 60,396 spectators, setting a new record for amateur football events in China [1] - The league's matches have generated significant online engagement, with the hashtag related to the league amassing 3.82 billion views on Douyin [4][7] - A survey indicated that 95.2% of Jiangsu residents are aware of the league, with nearly 80% of followers being non-football fans, showcasing its broad appeal [7][8] Economic Impact - The league has stimulated local economies, with surrounding businesses experiencing a 305% increase in revenue due to match-related activities [1] - Ticket sales have been innovative, with prices as low as 10 RMB, making matches accessible and encouraging family participation [7][9] - The league's broadcasting strategy includes partnerships with major platforms like CCTV and local media, enhancing its visibility and reach [9][11] Sponsorship and Commercialization - The league has attracted a diverse range of sponsors, with 21 companies, including major brands like JD.com and Yili, participating in the sponsorship ecosystem [20] - Sponsorship prices have surged, with official sponsorship seats reaching 3 million RMB, indicating strong market interest [20] - The league's unique marketing strategies, such as themed promotions and community engagement, have proven effective in enhancing brand visibility and consumer interaction [11][21] Cultural and Community Impact - The league has successfully integrated local culture into its events, fostering a sense of community and regional pride among spectators [7][21] - The participation of local residents as players and fans has created a relatable and engaging atmosphere, breaking down barriers between professional and amateur football [2][8] - The league's approach aligns with national sports development goals, positioning it as a model for future urban football initiatives across China [20][21]

Core Points - The era of Silvio Berlusconi in football has quietly ended with the sale of Monza club to an American-led investment group, marking the transition of power in Italian football [1][19] - Berlusconi's legacy includes transforming AC Milan into one of the most successful clubs in football history, winning numerous titles during his tenure [2][4] - Following financial pressures and the rise of foreign investments in football, Berlusconi sold AC Milan in 2017, which marked the beginning of the decline of his football empire [4][10] Financial Performance - Monza's financial situation has been precarious, with cumulative losses exceeding €240 million over six years, despite Berlusconi's significant investments totaling over €267 million [12][13] - In the 2022-2023 season, Monza recorded revenues of €68.3 million but incurred costs of €134.3 million, resulting in a loss of €60.3 million [12] - The club's financial struggles were exacerbated by high operational costs and a lack of a solid fan base, limiting matchday revenues [13] Ownership Transition - Following Berlusconi's death, his estate was divided among his five children, none of whom inherited his passion for football, leading to the decision to sell Monza [14][16] - The sale of Monza to Beckett Layne Ventures, an American investment fund, reflects a broader trend of foreign ownership in Italian football, with 12 out of 20 Serie A teams now under foreign control [18][19] - The transaction is expected to complete with 80% of the shares transferring in the summer, while the remaining 20% will be finalized by June 2026 [18] Management Changes - The new management structure will include former Roma executives and a sports director with a strong background in football, indicating a shift in operational strategy [18] - The club's recent relegation and financial instability have prompted a more cautious approach to player acquisitions, focusing on loans and free transfers rather than significant investments [10][11]

原标题：世俱杯｜再见穆勒，再见拜仁25号 5日下午，美国亚特兰大梅赛德斯·奔驰球场，世俱杯四分之一决赛伤停补时阶段，拜仁依然两球落 后。 禁区内一次混战中，面对巴黎圣日耳曼球员高高抬起的解围动作，35岁的托马斯·穆勒毫不犹豫俯 身冲顶，用头抢先触球，险些为拜仁拼出一粒点球。 这或许是穆勒代表拜仁在球场上的最后一次触球——依然是熟悉的姿态，依然是毫无保留的拼抢。 穆勒，再一次用行动诠释了他25年来的战斗信条。 7月5日，穆勒（左二）在拜仁与"大巴黎"的比赛中传球。新华社记者 黄宗治 摄 7月5日，主裁判安东尼·泰勒（左）向巴黎圣日耳曼队球员卢卡斯·埃尔南德斯出示红牌。新华社记 者 黄宗治 摄 本场比赛，穆勒并未首发，直到第80分钟才替补登场。当时拜仁0:1落后，留给他的时间已经很有 限。 穆勒太想赢了——上场后大声呼喊鼓舞队友，不知疲倦地奔跑拼抢。看台上的拜仁球迷高声呼唤他 的名字，他们希望穆勒能再次创造奇迹，希望他能带领拜仁走得更远，希望他的红白生涯还能继续下 去。他们不愿他就这样离开。 7月5日，穆勒（左）与巴黎圣日耳曼队的努诺·门德斯（中）在比赛中拼抢，用头抢先触球。新华 社记者 李明 摄 终场哨响，奇迹 ...

Group 1 - The core viewpoint emphasizes the need for reform in Chinese football to achieve sustainable development and improve the national team's performance [1][2][3] - The article highlights the importance of a stable and well-functioning professional league as a foundation for enhancing the competitive level of national football [2] - It discusses the negative impact of "money football" in the Chinese Super League, which has led to inflated player salaries and a lack of development for local talent [2] Group 2 - The necessity of implementing the "Overall Plan for the Reform and Development of Chinese Football" is stressed as a critical task for the future [3] - There is a call for strengthening youth football programs and improving the training system to build a solid foundation for future talent [3] - The article underscores the importance of instilling a spirit of perseverance and dedication in athletes, drawing parallels with training regimens of top athletes in other sports [3]

环绕广场周边，书香"苏超"快闪集的特色摊位灯火通明。最受球迷欢迎的当数新设的美食区。相比 上周，这里新增了罐装啤酒、小龙虾、小酥肉、薯条等热门看球小吃。带着孩子来的王女士表示："孩 子喜欢足球，票没抢到有点遗憾，但来这里气氛特别好，孩子看得特别投入，还能感受集体活动的快 乐。" 在苏州工业园区文星广场的足球夜市，人头攒动，热闹非凡，数百名球迷和市民齐聚于此，共同见 证这场精彩赛事。一位苏州队的球迷激动地表示："在足球夜市看球的感觉太棒了！和这么多志同道合 的球迷一起为球队加油，这种氛围是在家里看电视完全感受不到的。"而另一位支持南京队的观众也说 道："虽然目前南京队局面被动，但比赛还没结束，我们依然充满信心。这个足球夜市的氛围很赞，让 大家在享受足球的同时，也能感受到城市的烟火气。" 昨（7月5日）晚，备受瞩目的"苏超"焦点战——南京队主场对阵苏州队的比赛在南京奥体中心激情 上演。同一时间，苏州全市11个足球夜市同步开放，为无法亲临现场的球迷们提供了绝佳的"第二现 场"。 晚上7点左右，喜福里广场早已人头攒动，热闹非凡。众多市民身着广场免费提供的红色助威T 恤，早早占据观赛好位置。据广场负责人介绍，现场设置近 ...

2025.07. 05 本文字数：2451，阅读时长大约4分钟 作者 | 第一财经 林靖 7月5日19:35，苏超联赛第六轮将迎来焦点对决：南京队将在主场奥体中心体育场迎战苏州队，这场 巅峰对决广受关注。 赞助商数量激增 随着苏超热度持续爆表，商业价值不断攀升，赞助商数量倍增。赞助市场历来是衡量一个体育赛事是 否受欢迎的晴雨表。苏超开始时，共设置了总冠名商、官方战略合作伙伴、官方合作商、官方赞助 商、官方供应商5个类别的赞助商。当时，总数量还只有6家。具体看，总冠名商有一个，官方战略 合作伙伴、官方合作商、官方赞助商各有一个，官方供应商有两个。 到6月13日晚的公开消息显示，苏超联赛的赞助商总数量大幅增长，其中，官方战略合作伙伴由1家 增至7家，官方赞助商由1家增至5家，官方供应商由2家增至4家，官方合作商由1家增至2家。另 外，苏超联赛还新增1家公益支持单位。 其后，赞助商总数量继续增长。目前，苏超联赛拥有总冠名商1家，为江苏银行。官方战略合作伙伴 有8家，官方合作商7家，官方赞助商4家，官方供应商7家，总数量增至27家，此外还有两家公益支 持单位。赞助企业中，包括了京东、伊利、小米等企业巨头。过去通常聚焦 ...

Group 1: Core Insights - The popularity of the Suzhou Super League (苏超) has significantly increased its commercial value and attracted a growing number of sponsors, enhancing local brand influence and serving as a promotional tool for investment and talent attraction [1][2][5] - The total number of sponsors for the Suzhou Super League has surged from 6 to 27, with notable companies like JD.com, Yili, and Xiaomi among the sponsors, indicating a strong market interest [2][3] - The league's success has positively impacted related industries, particularly tourism and retail, with a reported 40% year-on-year increase in leisure spending in Jiangsu province since the league's inception [3][4] Group 2: Economic Impact - The Suzhou Super League has stimulated sports consumption, with a 60% increase in sales of football-related products on platforms like Vipshop during June, reflecting heightened consumer enthusiasm [4] - A survey indicated that 58.9% of residents plan to increase spending on sports-related activities due to the league, while 65.5% intend to spend more on cultural tourism [4][6] - The league has also led to a significant rise in hotel bookings and ticket sales for local attractions, with some cities experiencing over 59% growth in hotel reservations and 255% in ticket orders [3][4] Group 3: Broader Influence - The Suzhou Super League has become a model for other regions, with provinces like Jiangxi planning to launch similar leagues, indicating a trend towards localized sports events [5][8] - The league's success has prompted discussions at the national level about expanding sports and cultural tourism, highlighting the potential for growth in these sectors [7][8] - The involvement of high-profile sponsors and local businesses in the league's events has created a vibrant ecosystem that supports both sports and local economies [6][8]

7月5日消息，"中国足协球员自荐系统"自2025年3月1日正式上线以来受到社会各界广泛关注。 截至6月30日，已有25487人进行注册，6813人提交了个人基础信息，1055人按要求完整上传了相关技术 数据资料，启动了自荐流程。 1055名自荐球员中： 男子球员1035人 女子球员20人 年龄最小的仅5岁，最大的47岁 2011至2013年龄段球员占比超过总人数的69% 来，中国足协将继续优化"球员自荐系统"，完善球员选拔机制，持续挖掘优秀足球人才。 此外，6月27日消息，为做好2025东亚足联E-1足球锦标赛（东亚杯）备战和参赛工作，经过专家评议小 组评议，中国足球协会研究决定由德扬·久尔杰维奇担任中国国家男子足球队代理主教练，率队参赛。同 时，中国足球协会将同步开启新周期中国国家男子足球队主教练选聘工作。 久尔杰维奇，1967年7月4日出生于塞尔维亚，欧足联职业级教练。球员时期曾效力于OFK贝尔格莱德 （塞尔维亚）、古拉瑞奇（塞尔维亚）、AIK索尔纳（瑞典）等球队。担任教练员后，曾执教过OFK贝尔 格莱德（塞尔维亚）、塔什干棉农（乌兹别克斯坦）、塞尔维亚U-17国家男子足球队等球队。2023年3 月，久尔 ...

Core Viewpoint - The development of football in Qingdao is characterized by a balanced growth across professional, community, and campus football, contributing to the city's recognition as a key football development city in China [2][3]. Group 1: Professional Football - Qingdao has established a "one city, double super, double A" structure in professional football, with Qingdao Huanghai and Qingdao West Coast competing in the Super League, while Qingdao Red Lions and Qingdao West Coast women's team perform well in their respective A leagues [3]. - The city successfully organized 62 home matches in the professional league, with local derbies attracting significant fan attendance [3]. Group 2: Community Football - Qingdao hosts over 30 various football events annually, with more than 6,000 grassroots football matches, engaging over 500,000 participants in football activities [4]. - The city has established a four-tier league system for community football, with 69 teams participating, and the community football championship attracted 24 teams and over 600 athletes [3][4]. Group 3: Campus Football - Qingdao has over 400 schools with football programs, and more than 200 schools have been recognized as "National Youth Campus Football Characteristic Schools" by the Ministry of Education [4]. - A comprehensive campus football league system has been developed, enhancing student participation in sports activities [4]. Group 4: Challenges and Future Directions - Despite achievements, local football stakeholders acknowledge challenges such as the national team's poor performance affecting public perception and attendance at matches [4][5]. - High venue fees and limited budgets for city leagues hinder attendance, prompting a need for innovative branding and commercialization strategies to enhance community engagement [5].