9月18日上映的《731》在国庆档期间表现超出预期，尤其在下沉市场优势明显。该片在四线城市的票房 占比高达35.9%，远高于其他国庆档影片。目前，影片票房在华北、西南、西北等多个省份持续领跑。 值得注意的是，截至目前今年国庆档大盘四线城市票房占比达到23.7%，较去年同期的21.4%有显著提 升，《731》对此贡献突出。 《刺杀小说家2》是商业类型片成功后的续作，类型特征鲜明。10月4日上映的《震耳欲聋》目前进入档 期票房榜前五名，影片在淘票票平台开分高达9.6分，豆瓣开分7.6分，展现出成为"黑马"的潜力。 灯塔专业版数据分析师陈晋对记者表示，今年国庆档影片类型丰富多元，涵盖历史战争、奇幻动作、喜 剧家庭、动画以及犯罪剧情等多种题材，满足了成人、家庭及儿童等不同观众群体的观影需求。 根据灯塔专业版数据，截至10月8日20时，2025年电影国庆档总票房已达18.28亿元。《志愿军：浴血和 平》《731》《刺杀小说家2》《浪浪人生》《震耳欲聋》暂列票房前五名，且各片档期票房均突破1亿 元。 业内人士认为，今年国庆档历时8天，影片供给数量充足、题材丰富多元，为观众提供了多样化的观影 选择。目前，今年以来中国电影（ ...

城市方面，上海、北京、深圳、广州、成都、重庆、苏州、武汉、杭州、西安暂列今年国庆档票房前十 名。 根据灯塔专业版数据，截至10月8日21时许，2025年国庆档总票房突破18.3亿元。《志愿军：浴血和 平》《731》《刺杀小说家2》《浪浪人生》《震耳欲聋》暂列票房前五名，且各片档期票房均突破1亿 元。 陈晋进一步分析称，在城市分布方面，三四线城市观众更偏爱《731》，而一二线城市观众则更青睐 《三国的星空第一部》《毕正明的证明》和《震耳欲聋》。东北地区观众偏好喜剧片《浪浪人生》，华 南观众则更关注港片《风林火山》。此外，《刺杀小说家2》特效场面突出，在特效厅场次中表现尤为 强势。 票价方面，综合灯塔和猫眼专业版数据，截至目前今年国庆档平均票价为36.6元，较去年同期的40.4元 明显下降。这得益于多部国庆档新片官宣下调最低结算票价，降低了观影门槛。 综合灯塔和猫眼专业版数据，城市方面，上海、北京、深圳、广州、成都、重庆、苏州、武汉、杭州、 西安暂列今年国庆档票房前十名，贵阳、保定、东莞、惠州等城市票房排名较去年同期明显上升。 省份方面，广东、江苏、浙江、四川、山东依然排名前五，上海、北京票房排名较去年同期上升。 ...

Core Insights - The dual holiday period of National Day and Mid-Autumn Festival has showcased a vibrant and diverse consumption market, reflecting new trends in cultural and tourism integration [1][3][23] Group 1: Tourism and Cultural Integration - The total cross-regional movement of people during the holiday is estimated at 2.432 billion, averaging 304 million daily, marking a 6.2% year-on-year increase [3] - The holiday period has seen a rise in creative tourism experiences, with many opting for immersive cultural activities, such as visiting museums and engaging in local traditions [5][8] - Collaborative efforts among museums in cities like Luoyang have enhanced visitor experiences by offering combined tours, addressing the fragmentation of cultural resources [5] Group 2: Technological Innovations in Tourism - The integration of technology in tourism has led to innovative experiences, such as robot-themed attractions in Shenzhen and industrial technology tours in Beijing [7][8] - Technology not only revitalizes traditional tourist sites but also creates new cultural experiences and consumption scenarios [8] Group 3: Sports and Entertainment as Economic Drivers - The holiday period has transformed sports events, movies, and concerts into a multi-faceted consumption ecosystem, driving economic growth [10][12] - Events like basketball leagues and international tennis competitions have successfully merged sports with tourism, enhancing local economies through ticket-based consumption [10][13] Group 4: Consumer Experience and New Offerings - The holiday has seen a shift in consumer experiences, with new retail and dining options emerging, such as themed restaurants and cultural exhibitions [15][19] - The introduction of first-time stores and exhibitions during the holiday has attracted significant consumer interest, contributing to a lively economic atmosphere [19] Group 5: Policy Support and Economic Impact - Government policies, including personal consumption loan subsidies and consumption vouchers, have stimulated consumer spending and enhanced market vitality [21] - The combination of policy support and innovative business models is expected to foster a positive cycle in the consumption ecosystem, promoting high-quality economic development [21][23]

Core Viewpoint - Nintendo's legal department is recognized as one of the strongest in the Eastern Hemisphere, characterized by its strong capabilities, aggressive tactics, and extensive connections [6][40]. Group 1: Strength of Legal Department - Nintendo's current market capitalization is approximately $110 billion, making it difficult to lose legal battles at this scale [9]. - The company's history dates back to 1889, originally as a playing card company, and it successfully transitioned into the gaming industry, starting with the successful launch of the "Super Mario" toy, which sold 1.4 million units and generated $10 million in profit [10]. - The success of the arcade game "Donkey Kong" in 1981, which earned $180 million in the U.S. market alone, laid a strong foundation for Nintendo's gaming transformation [12]. Group 2: Aggressive Legal Tactics - Nintendo's legal department is known for its ruthless approach, often suing anyone who uses its intellectual property, regardless of the context [24]. - A notable case involved the AM2R incident in 2016, where a fan-made remake of a classic game was swiftly taken down by Nintendo, demonstrating the company's strict enforcement of its IP rights [26][28]. - Nintendo's legal actions are not limited to fans; they also target hacking groups, as seen in the case against Team-Xecuter, where U.S. authorities were involved in the arrest of key members [35][37]. Group 3: Extensive Connections - Nintendo's ability to leverage connections is evident in its collaboration with the U.S. government to combat piracy, resulting in significant legal actions against hackers [35]. - The legal department's reputation has been built on a series of successful lawsuits, including a landmark case against Universal Pictures, where Nintendo not only won but also received $1.8 million in damages [22]. Group 4: Learning from Failures - Despite its strong legal standing, Nintendo has faced defeats, such as the patent case against Magnavox in 1985, which highlighted the importance of patent applications [48]. - The company learned valuable lessons from its losses, leading to a more robust approach to intellectual property management and litigation strategies [52]. Group 5: Historical Context and Future Outlook - Nintendo and Disney have a long history of collaboration, dating back to 1959, but they have never engaged in legal disputes, as their core businesses do not overlap significantly [54][60]. - The likelihood of future legal conflicts between these two giants is low due to their distinct business focuses and mutual understanding of each other's legal capabilities [62].

Group 1: Movie Market - The National Day box office exceeded 1.7 billion yuan, with over 3.7 million screenings and more than 46 million attendees, indicating a strong performance in the Chinese film market [2] - China Film Group's film "The Volunteer Army: Blood and Peace" led the box office with 450 million yuan, while other films like "Assassination Novelist 2" and "The Sound of Thunder" ranked second and third [2] - Shanghai Film Company reported that its film "The Little Monster of Langlang Mountain" generated nearly 30 million yuan in box office revenue during the holiday, showcasing sustained market interest [2] Group 2: Tourism and Scenic Spots - Huangshan Tourism received 199,800 visitors during the holiday, a 7.54% increase from last year, thanks to diverse activities and themed experiences [3] - Jiangsu Tianmuhu Tourism created immersive vacation experiences with over 400 events, establishing a new benchmark for high-quality tourism in the Yangtze River Delta [3] - Nanjing's tourism market saw significant growth, with the Confucius Temple boat tours receiving over 10,000 visitors daily, and total revenue increasing by 10% compared to last year [3] Group 3: Airline Industry - China Eastern Airlines operated over 15,400 flights and transported more than 2.278 million passengers from October 1 to 5, achieving a historical high for this period [4] - China Southern Airlines planned to add over 2,700 flights during the holiday period, with a total of 48,000 flights scheduled to meet travel demand [4] - Spring Airlines expected a daily flight volume of nearly 600 aircraft, with domestic flights increasing by over 9% and international flights by over 30% [4] Group 4: Dining and Retail - Guangzhou Restaurant Group launched festive dining packages to attract customers during the holiday, enhancing sales performance [7] - Shanghai Yuyuan Tourist Mart reported over 1.1 million visitors during the holiday, with overall sales increasing by 10% due to the "Food Carnival" event [7] - Zhejiang Wufangzhai introduced innovative mooncake products, with sales exceeding expectations prior to the holiday [7]

新浪科技讯 10月8日下午消息，根据灯塔专业版数据，截至10月8日15时44分，2025年国庆档总票房突 破18亿元。《志愿军：浴血和平》《731》《刺杀小说家2》《浪浪人生》《震耳欲聋》暂列票房前五 名，且各片档期票房均突破1亿元。 责任编辑：郭栩彤 灯塔专业版数据分析师陈晋指出，今年国庆档影片类型丰富多元，涵盖历史战争（《志愿军》 《731》）、奇幻动作（《刺杀小说家2》）、喜剧家庭（《浪浪人生》）、动画（《三国的星空第一 部》《猪猪侠·一只老猪的逆袭》）以及犯罪剧情（《震耳欲聋》《风林火山》《毕正明的证明》）等 多种题材，满足了成人、家庭及儿童等不同观众群体的观影需求。 票价方面，截至目前，今年国庆档平均票价为36.7元，较去年同期的40.4元明显下降，这得益于多部国 庆档新片官宣下调最低结算票价，让观众以更实惠的价格走进影院，进一步降低了观影门槛。 陈晋称，在国庆档的有力助推下，2025年中国电影全年总票房已正式超越去年全年，这标志着电影市场 的进一步复苏，今年第四季度多部大片即将上映，包括爆款经典IP续作《疯狂动物城2》以及《阿凡 达：火与烬》，以及越来越受到观众喜爱的跨年档，相信今年的全年总票房仍 ...

宏观研究团队 ——国庆海内外要闻 | 何宁（分析师） | 陈策（分析师） | 潘纬桢（分析师） | | --- | --- | --- | | hening@kysec.cn | chence@kysec.cn | panweizhen@kysec.cn | | 证书编号：S0790522110002 | 证书编号：S0790524020002 | 证书编号：S0790524040006 | 全球宏观要闻：美国政府陷关门危机，日本或将迎女首相 1、美国政府再度陷入关门危机。当地时间 10 月 1 日凌晨，由于美国两党就 2026 财年预算问题未能达成一致，美国政府时隔 7 年后再度关门，两党此次争议的焦 点在《平价医疗法案》的补贴问题，目前已进入第 2 周，但影响或可控。 2025 年 10 月 08 日 美国政府关门推涨黄金，国内消费"量"仍好于"价" 2、高市早苗当选自民党总裁，或成为日本首任女首相。10 月 4 日，高市早苗成 功当选日本自民党总裁，预计其将成为日本首任女首相。从其经济政策等主张来 看，高市早苗主张财政扩张和政治右倾立场，对日股形成利多，日元和日债偏空。 3、法国总理勒科尔尼"闪电"辞职 ...

"电影+文旅"不是简单叠加，而是通过文化内涵的挖掘和创新表达，实现产业共赢。国庆节前夕， 一场融合电影、市集与青年文化的艺术盛宴在浙江杭州举办，每个摊位都以电影名字命名，游客可以在 这里一站式逛、玩、拍、买，体验电影中的同款场景，解锁电影同款美食、服饰、文创等。电影成为拉 动消费、推动经济增长的新引擎。 经济日报记者 姜天骄 国庆假期，去电影院赴一场光影之约成为许多家庭的选择。据灯塔专业版实时数据，截至10月7日 12时05分，今年国庆档（10月1日至10月8日）档期总票房（含预售）已经突破16亿元。 今年国庆档影片在类型丰富度和整体品质上依然保持较高水准，奇幻、动作、战争、剧情、动画、 历史、喜剧等多种类型影片同台竞技，满足了不同年龄、不同偏好观众的需求。《志愿军：浴血和平》 观众基本盘稳固，其良好的市场表现为整体票房走势的平稳提供了重要支撑。近年来，以《志愿军》三 部曲等为代表的主旋律题材成功开创了"家国叙事"的商业类型片模式，将宏大的国家历史与鲜活的个体 命运紧密交织，用精湛的工业水准和动人的情感内核，打造出既符合主流价值又极具观赏性的作品，实 现了经济效益与社会效益双丰收。 银幕之外，一部电影与一座城 ...

Core Insights - The total box office revenue for the 2025 National Day holiday period (October 1 to October 8) has exceeded 1.8 billion yuan [1] Group 1 - The box office performance indicates a strong interest in films during the National Day holiday period [1]

Core Insights - The total box office for the 2025 National Day film season has surpassed 1.8 billion yuan, including pre-sales, with "The Volunteer Army: Blood and Peace," "731," and "Assassination Novelist 2" leading the charts [1] Film Variety and Audience Engagement - The 2025 National Day film season features a diverse range of genres, including historical war, fantasy adventure, and family comedy, catering to both family audiences and individual preferences [5][7] - "The Volunteer Army: Blood and Peace" resonates emotionally with audiences by honoring historical heroes, while "The Life of the Lost" offers humor and warmth for family viewing [7][13] - Animated film "The Starry Sky of the Three Kingdoms" attracts parent-child audiences with its innovative take on a classic IP [7] - "Assassination Novelist 2" continues the imaginative storytelling of its predecessor, providing a visually immersive experience [11][12] Box Office Impact and Tourism - The film season has positively impacted tourism, with locations featured in films experiencing increased visitor numbers and spending [18][19] - For instance, the filming location for "Assassination Novelist 2" in Chongqing welcomed 5.65 million tourists in the first three days of the holiday, generating over 5.3 billion yuan in spending, a 7% increase year-on-year [19] - The filming site for "The Volunteer Army: Blood and Peace" in Jiangxi is expected to see a 50% increase in daily visitor numbers compared to the same period last year [20] - The synergy between films and tourism has created a win-win situation, turning audience flow into consumer spending [21] Promotional Activities - Various regions are offering discounts on scenic spots and hotel accommodations for movie ticket holders, enhancing the overall experience for audiences [22] - A collaboration between China UnionPay and Maoyan Entertainment has introduced a "Follow the Movie to Taste Delicious Food" ticket map, providing food discounts near cinemas [23]