人民财讯7月29日电，亿田智能（300911）7月29日晚间公告，公司(简称"经销商")于近日与SMEGS.p.A. 斯麦格股份公司(简称"SMEG")在嵊州签署了《经销协议》(简称"《合同一》")，合同有效期为3年；公 司与思美科(深圳)家用电器有限公司(简称"思美科")于近日在嵊州签署了《经销协议》(简称"《合同 二》")，合同有效期为3年。公司同意在《合同一》《合同二》项下的"区域"内进行产品的进口与分销 业务；SMEG、思美科拟根据《合同一》《合同二》条款指定经销商负责产品的销售与推广，经销商亦 同意向SMEG采购产品并在约定区域内进行分销。协议自2025年7月1日起生效，有效期至2028年6月30 日终止。 ...

Core Viewpoint - The kitchen and bathroom appliance sector experienced a slight increase of 0.15% on July 29, with Mars Man leading the gains. The Shanghai Composite Index rose by 0.33%, while the Shenzhen Component Index increased by 0.64% [1][2]. Group 1: Market Performance - The closing price of Mars Man was 14.88, with a rise of 2.34% and a trading volume of 174,800 shares, amounting to a transaction value of 258 million yuan [1]. - Yitian Intelligent closed at 52.90, up by 1.83%, with a trading volume of 54,000 shares and a transaction value of 285 million yuan [1]. - Wanhe Electric's closing price remained unchanged at 11.82, with a trading volume of 48,500 shares and a transaction value of 56.67 million yuan [1]. - Other companies such as Laixue Co., Sunrise Oriental, and Boss Electric showed slight declines in their stock prices [1]. Group 2: Capital Flow - The kitchen and bathroom appliance sector saw a net outflow of 31.14 million yuan from institutional investors and a net outflow of 7.46 million yuan from retail investors, while individual investors contributed a net inflow of 38.61 million yuan [2].

Group 1 - The domestic kitchen and bathroom appliance market has shown strong performance in the first five months of 2025, with retail sales reaching 77.4 billion yuan, a year-on-year increase of 9% [1][2] - The retail sales of the water heater market reached 21.04 billion yuan, with a year-on-year growth of 5.8% [1][2] - The overall market is expected to reach 210 billion yuan in retail sales for the year, with a year-on-year growth rate of 6.0% [1] Group 2 - The China RoHS regulations have been upgraded to include additional phthalates, increasing the restricted substances from 6 to 10, aligning with EU standards [2] - The testing methods for the restricted substances have been updated to match international IEC standards [2] - The conference recognized brands that have passed the "CHCT voluntary certification" and highlighted leading products and brands in the kitchen and bathroom appliance industry [2]

Group 1: Channel Development - The company focuses on balancing channel development while enhancing its presence in lower-tier markets, aiming to increase core store coverage and sales efficiency [1] - New retail stores are being established to improve the operational efficiency of stores and enhance brand recognition among store owners [1] Group 2: Product Innovation - The company emphasizes product technology innovation, launching new products that address consumer pain points and enhance kitchen experiences [1] - Recent product launches include various kitchen appliances aimed at meeting diverse consumer needs, such as the JWB19-B8 dishwasher and the GW6i gas water heater [1] Group 3: Digital Transformation - The company is advancing its digital transformation through projects like smart manufacturing and digital marketing, aiming to improve business efficiency and establish a category-driven operational mechanism [2] - Integration of NPS systems and a tiered management training mechanism are being implemented to enhance internal management and drive growth [2] Group 4: Category Operations - The company plans to expand its product lines while consolidating its advantages in traditional categories like range hoods and gas water heaters, aiming to increase market share [2] - A strategic management system is being developed to enhance category operations and improve collaboration across departments [2] Group 5: Shareholder Returns - The company has distributed a total of 2.193 billion CNY in cash dividends since its listing, demonstrating a commitment to shareholder returns [2] - Future dividend policies will be determined based on the company's development and various factors, ensuring continued shareholder engagement [2]

Core Viewpoint - The article highlights the evolution of water heaters in China, emphasizing the transition from basic functionality to advanced features that cater to consumer needs, particularly through the introduction of Vatti's "Beauty Bath" water heater, which represents a significant innovation in the industry [1][5][10]. Industry Evolution - The development of water heaters in China can be categorized into four distinct eras: - 1.0 Era: Introduction of the first Chinese water heater, focusing on basic hot water supply, with technology lagging behind [1]. - 2.0 Era: Emphasis on energy efficiency, with foreign brands dominating the market, leading to challenges for domestic companies in terms of product differentiation and profitability [2][4]. - 3.0 Era: Chinese brands began to invest in independent research and development, leading to technological advancements and improved product quality, with companies like Vatti pioneering innovations such as temperature control technology [4][5]. - 4.0 Era: The industry has shifted towards a focus on skincare and health, with Vatti's Beauty Bath water heater exemplifying this trend by integrating skincare benefits into the bathing experience [5][10]. Technological Innovation - Vatti's Beauty Bath water heater utilizes advanced technology to alter water molecular structure, enhancing skin absorption and providing skincare benefits, evidenced by significant improvements in skin hydration and elasticity after 28 days of use [7][9]. - The product features a health bathing water system with multiple protective measures, including corrosion resistance and self-cleaning capabilities, showcasing the brand's commitment to user health and safety [9][10]. Market Positioning - Vatti has positioned itself as a leader in high-end kitchen appliances, focusing on understanding the unique needs of Chinese consumers and driving innovation in the water heater market [5][12]. - The rise of domestic brands like Vatti reflects a broader trend in Chinese manufacturing, transitioning from mere production to intelligent manufacturing, emphasizing deep consumer insights and localized innovation [12].

Core Viewpoint - Zhejiang Meida (002677) has completed the share reduction plan by its chairman Wang Peifei and general manager Xu Jianlong, indicating a strategic shift in ownership structure [1] Group 1: Share Reduction Details - Wang Peifei reduced his holdings by a total of 8.9575 million shares, accounting for 1.3865% of the total share capital through centralized bidding and block trading [1] - Xu Jianlong reduced his holdings by 5.54 million shares, representing 0.8575% of the total share capital, solely through block trading [1] - Post-reduction, Wang Peifei's shareholding percentage decreased to 4.1641%, while Xu Jianlong's shareholding percentage fell to 2.8856% [1]

Core Insights - The article highlights the impressive sales performance of Aopu during the 618 shopping festival, achieving over 530 million in sales, showcasing the brand's strong market presence and value in the home appliance sector [1] - Aopu's marketing strategy of "full coverage + deep discounts" has been pivotal in driving sales, combining price advantages with quality service to enhance consumer trust [2] - The brand's continuous innovation in product development, particularly in the bathroom heater category, has solidified its market leadership and consumer recognition [6][8] Marketing Strategy - Aopu has effectively utilized traditional e-commerce platforms like Tmall and JD.com, maintaining a top position in brand rankings, while also leveraging collaborations with key influencers for live-streaming promotions [4] - The brand's marketing efforts have resulted in a staggering 690 million exposures, reinforcing its image as a "national brand" and enhancing consumer awareness [4][17] - Aopu's comprehensive marketing approach includes a significant offline presence, with large-scale advertising campaigns in over 200 cities, further embedding the brand into consumers' daily lives [16][17] Product Innovation - Aopu's success is attributed to its focus on core products and continuous innovation, with flagship products like the thermal bath heater and linear bath heater leading the market for years [6][8] - The introduction of differentiated products such as the beauty cabin bath heater and Smart intelligent sensing bath heater reflects Aopu's ambition to expand beyond traditional functionalities and meet evolving consumer needs [8][13] - The brand's commitment to addressing consumer pain points in both bathroom and kitchen environments has resulted in significant sales, with the kitchen air conditioning series selling 3,000 units during the 618 event [13][16] Long-term Strategy - Aopu's achievements during the 618 festival are seen as a result of its long-term strategic vision, focusing on quality, innovation, and consumer-centric approaches [16][18] - The brand's extensive experience and industry certifications have established a solid foundation for its market dominance and product development [16][18] - Aopu's ongoing commitment to understanding consumer needs positions it well for future growth in the home appliance market, particularly as demand for quality and smart products continues to rise [18]

公司于近日收到控股股东、实际控制人的一致行动人海宁大有、海宁大宏出具的《减持计划期限届满的 告知函》。截至2025年6月19日，本次减持计划实施期限届满。 2025年3月24日至2025年6月11日，海宁大有通过集中竞价交易减持2,000,000股，减持比例0.49%，减持 价格区间13.01元/股至15.20元/股；2025年3月27日至2025年6月5日，海宁大有通过大宗交易交易减持 1,482,900股，减持比例0.36%，减持价格区间11.84元/股至13.71元/股。 2025年3月24日至2025年6月11日，海宁大宏通过集中竞价交易减持2,000,000股，减持比例0.49%，减持 价格区间13.01元/股至15.20元/股；2025年3月27日至2025年6月5日，海宁大宏通过大宗交易交易减持 1,343,000股，减持比例0.33%，减持价格区间11.84元/股至13.71元/股。 综上，海宁大有、海宁大宏合计减持6,825,900股，减持比例1.67%，按照减持价格区间均价计算，合计 套现约9252.09万元。 中国经济网北京6月23日讯火星人（300894）(300894.SZ)近日发布 ...

Core Viewpoint - The event highlighted the achievements of Vatti in the air purification sector, showcasing its innovative technologies and commitment to health and environmental standards [1][8]. Group 1: Awards and Recognition - Vatti won the "2024 Annual China Air Purification Brand Evaluation First-Line Brand" award in three categories: health range hood, health gas stove, and health integrated stove, marking it as a benchmark enterprise in the industry [1]. - The evaluation process was rigorous, adhering to national standards and involving multiple steps including self-declaration, big data collection, online voting, and expert review to ensure scientific and fair results [1]. Group 2: Air Quality Management - The chairman emphasized that indoor PM2.5 levels during cooking should be kept below 100μg/m³, while Vatti's J6200Z model recorded a dispersion concentration of only 76.8μg/m³, surpassing health kitchen air quality requirements [2]. - The J6200Z features an innovative air management system and a built-in PM2.5 sensor that monitors air quality in real-time, automatically activating ventilation when PM2.5 levels exceed safe limits [2][3]. Group 3: Energy Efficiency and Environmental Impact - Vatti's energy-efficient gas stove employs infrared gas combustion technology, significantly improving thermal efficiency while reducing pollutant emissions [5]. - The stove's CO emissions are 54% lower and NOx emissions are 93% lower than traditional stoves, with measured CO emissions at 0.005% and NOx at 0.002%, well below national standards [5]. - The stove is designed to meet the high-temperature cooking needs of Chinese cuisine, achieving a maximum temperature of 493℃ in tests, which is 76℃ higher than comparable models [5]. Group 4: Future Commitment - Vatti aims to continue its focus on technological innovation in air purification, emphasizing smart and low-carbon solutions to enhance user health and environmental sustainability [8]. - The company is committed to contributing to the health of families and the achievement of carbon neutrality goals in China [11].

Core Viewpoint - The event "Tian Sheng Gan Jing Dang Ran Hao Ting" organized by Vatti in collaboration with JD MALL and JD Appliances showcased innovative marketing strategies targeting younger consumers through a music festival format, highlighting the features of Vatti's products like the beauty bath water heater and integrated cooking center [1][8]. Group 1: Event Highlights - The music festival took place from June 14 to 18 in Chongqing, Xi'an, and Beijing, featuring performances by popular artists and interactive experiences that allowed consumers to engage with Vatti's products [1][3]. - The event included a "Net World Bathroom" interactive segment where attendees could win prizes and learn about the beauty bath water heater's skin-nourishing technology [5][8]. - Various themed interactive areas, such as the "Home Appliance Live House" and "Dishwasher Bubble Jazz Club," provided immersive experiences that combined music and product demonstrations [5][7]. Group 2: Marketing Strategy - Vatti's approach to marketing has shifted from traditional methods to a more engaging format that resonates with Gen Z, integrating elements of fashion and technology into the product experience [8][9]. - The company has successfully utilized collaborations with platforms like JD to create innovative marketing campaigns, including city pop-up events and customized short dramas [8][9]. - Feedback from attendees indicates a positive reception to the fusion of kitchen appliances with music and art, suggesting a successful rebranding of Vatti's image [8][9]. Group 3: Future Initiatives - Following the music festival, Vatti plans to host a themed pop-up event in Jinan from June 20 to 22, further promoting the beauty bath water heater and redefining modern bathing culture [11].