人民网北京12月1日电 11月28日，出版科研与学术期刊发展研讨会在京举行。 会上宣读了两刊新一届编委会名单。中国人民大学新闻学院教授、《新闻春秋》杂志主编周蔚华回顾了与《出版发行研究》工作点滴，肯定了杂志在理 论支撑、实践指导、学科建设等方面的学术贡献。中国人民大学出版社社长李永强代表新一届编委会代表发言，表示将与各位编委紧密协作，坚守学术初 心、服务行业大局、开阔办刊视野、关注技术创新。 中国新闻出版研究院党委书记、院长冯士新在致辞时表示，当前，文化强国建设进入关键期，出版业进入新的发展阶段，出版工作面临许多新挑战新课 题，中国新闻出版研究院及院属刊社需要以更加主动的担当、更加积极的作为，在加强思想引领、聚焦时代主题、发展原创学术、坚守内容品质等方面发 力，为出版业高质量发展、出版强国建设提供更加有力的智力支撑。 推动出版科研与学术期刊协同发展，是构建中国特色出版学自主知识体系的重要支撑。商务印书馆有限公司总编辑叶军，北京大学信息管理系主任、出 版研究院院长张久珍，语文出版社总编辑、《中国编辑》杂志主编龙杰，北京大学图书馆文献计量学研究室主任张俊娥，中国新闻出版研究院出版研究所所 长徐升国，腾讯研究院副院 ...

Core Insights - The publishing sector saw an increase of 0.99% on December 1, with Changjiang Publishing leading the gains [1] - The Shanghai Composite Index closed at 3914.01, up 0.65%, while the Shenzhen Component Index closed at 13146.72, up 1.25% [1] Publishing Sector Performance - Changjiang Publishing (600757) closed at 9.09, up 5.57% with a trading volume of 499,900 shares and a transaction value of 452 million yuan [1] - Phoenix Publishing (601928) closed at 10.27, up 2.80% with a trading volume of 366,300 shares and a transaction value of 376 million yuan [1] - Shandong Publishing (601019) closed at 8.73, up 2.59% with a trading volume of 235,400 shares and a transaction value of 205 million yuan [1] - The overall trading volume and transaction values for other notable companies in the sector were also reported, indicating a generally positive trend [1] Capital Flow Analysis - The publishing sector experienced a net outflow of 283 million yuan from institutional investors, while retail investors saw a net inflow of 162 million yuan [2] - The data indicates that speculative funds had a net inflow of 121 million yuan into the sector [2] Individual Stock Capital Flow - Zhongnan Publishing (601098) had a net inflow of 38.16 million yuan from institutional investors, while it faced a net outflow of 35.82 million yuan from speculative funds [3] - Shandong Publishing (601019) saw a net inflow of 17.85 million yuan from institutional investors, with a small net outflow from retail investors [3] - Other companies like Xinhua Publishing (600825) and Changjiang Publishing (600757) also showed varied capital flows, reflecting mixed investor sentiment [3]

Core Viewpoint - The "Understanding China" International Conference in Guangzhou focuses on the theme of "New Quality Productivity Driving the Digital Transformation of Publishing," emphasizing the need for innovation in the publishing industry to achieve high-quality development in the digital age [1][4]. Group 1: Industry Challenges and Opportunities - The publishing industry is at a critical juncture, transitioning from traditional book publishing to knowledge service providers, facing challenges such as limited traditional distribution channels, single commercial monetization, insufficient technology application, and a shortage of interdisciplinary talent [5]. - The rapid development of new technologies, such as artificial intelligence, offers new possibilities for upgrading the entire publishing chain, while the "Publishing+" cross-industry integration model is breaking industry boundaries and expanding value space [5][6]. Group 2: Insights from Industry Leaders - Pan Weizhi, General Manager of Guangzhou Xinhua Publishing Group, highlighted the importance of innovation and reform in driving the publishing industry forward, stating that the forum aims to gather industry wisdom and promote high-quality development [6]. - Wu Shulin, Vice Chairman of the National Innovation Conference Academic Committee, emphasized that the path to high-quality development lies in optimizing new growth and revitalizing existing resources within the Chinese publishing industry [8]. Group 3: Digital Transformation Strategies - Jiang Yanping, Vice Chairman of Beijing Kaichuan Information Technology Co., discussed the necessity of digital transformation in publishing, which involves leveraging technology to create a complementary online and offline development model, focusing on data-driven strategies to enhance research, marketing, and existing product advantages [12]. - Wang Fang, Chairman of the Foreign Language Teaching and Research Press, introduced the concept of redefining publishing in the AI era, focusing on upgrading publishing management, reshaping corporate culture, and cultivating digital talent [15]. Group 4: Innovations in Publishing - Xiao Fenghua from Southern Publishing Media emphasized the need for "content flow, technology flow, and talent flow" to inject new vitality into the industry, predicting that the future of intelligent publishing will feature personalized knowledge services, co-creation content ecosystems, and intelligent platforms for value protection [18]. - Jiang Chuanyang from Zhejiang Publishing United Group highlighted the integration of digital economy with traditional industries, advocating for comprehensive transformation across production factors, innovation systems, and business models [21]. Group 5: Local Initiatives and Achievements - Chen Xiaodan, Deputy Director of the Guangzhou Municipal Party Committee Propaganda Department, shared that Guangzhou publishing has been innovating and promoting high-quality publications, including significant works that reflect traditional culture and the city's charm [26][29].

Core Insights - The "Understanding China" International Conference highlighted the need for the publishing industry to innovate and adapt to the digital transformation driven by new technologies [1][3] Group 1: Industry Challenges - The publishing industry faces limitations in traditional distribution channels, a lack of diverse monetization strategies, insufficient depth in technology application, and a shortage of interdisciplinary talent [1] - The pressure on physical book formats is increasing due to new leisure and information acquisition methods brought by technology [5] Group 2: Digital Transformation Strategies - The digital transformation of the publishing industry is urgent, requiring a shift from traditional business advantages to leveraging technology for online and offline complementary development [5] - Emphasis on content innovation is crucial, with a focus on enhancing the impact of high-quality content through innovative delivery methods [3][5] Group 3: Integration and Collaboration - The integration of digital economy with traditional industries is essential, involving comprehensive changes in production factors, innovation systems, and business models [8] - The concept of "Publishing+" is emerging, breaking industry boundaries and expanding value space through cross-industry collaboration [1] Group 4: Best Practices and Innovations - Guangzhou's publishing sector is focusing on creating high-quality publications by nurturing cultural roots, gathering talented authors, and promoting digital integration [9] - The future of intelligent publishing is characterized by personalized knowledge services, co-creation of content, and intelligent platforms for value protection [6]

本次大会由中国新闻出版研究院指导，广西出版传媒集团与百道网联合主办，中国-东盟文化产业研究 院与百道新出版研究院共同承办。中国作家协会党组成员、副主席、书记处书记吴义勤，中国出版协会 理事长邬书林，韬奋基金会原理事长、中国出版协会全民阅读工作委员会主任聂震宁，中国新闻出版研 究院党委书记、院长冯士新，广西壮族自治区党委宣传部副部长、自治区新闻出版局（版权局）局长王 晓华，以及广西出版传媒集团、广西作协等全国数十家出版和文化机构的业界同仁齐聚一堂。 大会现场 11月27日，2025出版品牌影响力大会在广西桂林靖江王府国学堂举行。作为中国出版界品牌建设的年度 标杆盛会，本届大会承续2024年首届荣光，以"焕新·聚力·致远，品牌领航出版未来"为核心，汇聚全国 出版集团领军者、学界专家与品牌主理人，分享品牌建设成果、共探技术变革下的突围路径，聚焦"十 五五"规划建议提出的"培育优秀文化品牌"的方向，为中国出版业以品牌之力破局高质量发展、续写文 化传承新篇注入强劲动能。 致辞：锚定品牌核心，擘画行业发展蓝图 大会伊始，中国作家协会党组成员、副主席、书记处书记吴义勤发表致辞。他深情回顾广西出版的璀璨 历程：从抗战时期"文 ...

Core Insights - The article emphasizes the growing popularity of "Fixed Income +" investment products, which combine traditional fixed income assets with a small portion of equities or convertible bonds to achieve stable returns while reducing volatility risk [5][6][7]. Group 1: Investment Strategies - "Fixed Income +" funds typically include secondary bond funds and mixed bond funds, which leverage the negative correlation between stocks and bonds to enhance returns [5]. - The demand for "Fixed Income +" products is expected to rise as traditional fixed income yields decline, prompting investors to seek alternatives that offer stable returns without increasing risk [6]. - The strategy of "Fixed Income +" focuses on asset allocation between stocks and bonds, with a rebalancing approach that allows for capturing average annual returns while minimizing overall volatility [8]. Group 2: Market Trends - The article discusses the impact of declining interest rates on investment choices, highlighting that lower yields on traditional savings and bonds have led investors to explore "Fixed Income +" options [6][10]. - It notes that the current market conditions, characterized by a recovery in corporate earnings, could support continued market growth if the positive trend persists [22]. Group 3: Consumer Behavior - The article addresses the psychological aspects of consumer spending during events like "Double Eleven," suggesting that awareness of behavioral biases can lead to more rational consumption decisions [10]. - It introduces the concept of self-restraint as a method to improve investment patience, advocating for strategies like dollar-cost averaging to enhance long-term investment outcomes [10][26]. Group 4: Financial Products - The "365-day advisory portfolio" has recently achieved new highs, primarily investing in bond funds and outperforming average returns in its category [19]. - The article also highlights the importance of understanding different investment styles, such as growth versus value stocks, and their respective strategies for profit-taking [24][25]. Group 5: Educational Resources - The article provides links to various educational resources, including a PDF compilation of essential articles for further learning on investment strategies and market analysis [2][4]. - It also mentions the release of a new edition of a well-regarded investment book, which has gained significant attention in the market [29][31].

Core Insights - The 2025 Publishing Brand Influence Conference was held in Guilin, focusing on brand building and technological transformation in the publishing industry [1] - The "2024/2025 Publishing Brand Influence Report" was released, highlighting nine key trends in the development of sub-brands within the publishing sector [1] Sub-brand Development - The report indicates a significant shift in sub-brand development from being an optional enhancement to a necessary path, with the annual creation of sub-brands increasing from 1 to 44 [1][3] - In 2024/2025, 58.84% of sub-brands saw a year-on-year increase in the number of published titles, while 45.82% experienced a rise in sales revenue [3] - The majority of sub-brands (68.6%) published between 1 to 10 titles annually, with only 14 sub-brands exceeding 100 titles [3] Market Trends - The report identifies structural characteristics in the market, with educational and learning sub-brands showing significant growth, particularly a 39.85% increase in the number of titles [4] - Human and social sciences sub-brands accounted for over 40% of the market, while children's books represented 32.99% [4] - The influence index for various sub-brands increased, with human and social sciences leading at 4457 points, a 45.80% year-on-year growth [4] Group Dynamics - 30 publishing groups account for 68% of sub-brands, with group-affiliated sub-brands making up 66.30% of the total influence index [6] - The top 15 publishing groups hold 86% of the total sub-brands, with China Publishing Group leading with 52 sub-brands [6] - Notably, Guangxi Normal University Press and Commercial Press each have 6 sub-brands in the top 100 influence rankings [6] Brand Building Strategies - The conference emphasized the importance of brand building as a strategic task in the high-quality development phase of the publishing industry [7] - Publishing brands are increasingly focusing on niche markets and employing a composite model of "content + activities + services + community" to engage readers [7] - The concept of transforming readers into co-builders and guardians of brands was highlighted as a key strategy [7] Practical Insights - Industry leaders shared insights on brand construction, emphasizing the need for deep connections, user-centric thinking, and the emotional value of brands [8] - The "Hunan Culture's 'Honest and Sincere' Spirit" was discussed as a foundation for maintaining brand integrity amidst changing times [9] - Successful case studies were presented, showcasing how established brands have maintained their market presence through consistent quality and innovation [9]

Core Insights - The 20th "Golden Roundtable Award" ceremony for Chinese listed companies was successfully held in Jiangyin, marking a significant event in corporate governance in China [1] - The event was organized by the "Board of Directors" magazine and aimed to promote excellent governance practices and support high-quality development of modern enterprises [3] Group 1 - The "Golden Roundtable Award" has recognized over 700 companies over its 20-year history, serving as an important platform for recording and promoting advancements in corporate governance in China [1] - Jiangyin's GDP is projected to exceed 512.6 billion in 2024, maintaining its position as the top county-level economy in China for 23 consecutive years [3] Group 2 - Experts provided in-depth insights on corporate governance, with a focus on the regulatory framework and development trends, offering suggestions for standardized operations of listed companies [4] - The importance of strategic planning and management in corporate governance was emphasized, using the example of Changdian Technology's acquisition of Xingke Jinpeng [4] - The role of AI in building sustainable development systems for listed companies was discussed, highlighting its potential to enhance market value through value creation, capital operation, and value communication [4]

2024年首届出版品牌影响力大会于南宁成功举办，成为行业品牌建设的重要交流平台，此次桂林盛 会进一步推动品牌价值从"市场辨识度"向"文化影响力"跃升，为出版业的高质量发展注入持久而深沉的 内生动力。（何继权） 现场设置主旨演讲与沙龙对话环节，来自全国多家出版集团的负责人及行业领军者，围绕子品牌孵 化、融媒体转型、品牌文化影响力提升等关键议题展开深度交流。 山水传文脉，品牌聚知音。11月27日，2025出版品牌影响力大会在桂林举行。本届大会以"焕新·聚 力·致远"为主题，汇聚全国出版行业精英，共探品牌建设路径，为出版业高质量发展注入新动能。中国 作家协会、中国出版协会相关领导，以及自治区党委宣传部、桂林市委宣传部等相关负责人出席活动。 大会由中国新闻出版研究院指导，广西出版传媒集团与百道网联合主办，中国—东盟文化产业研究 院与百道新出版研究院承办。活动延续高规格办会传统，权威发布《2024/2025出版品牌影响力报 告》，系统解析行业竞争格局与用户需求，表彰年度标杆出版机构、优秀子品牌及品牌主理人，其中致 敬优秀子品牌60个，涵盖人文社科、文学、少儿教育、艺术生活、科学新知等多个领域。 ...

Core Viewpoint - The company emphasizes its comprehensive and efficient channel system, highlighting its leadership in the public publishing sector and its strategic focus on various consumer engagement initiatives [2] Group 1: Channel Strategy - The company has achieved full coverage across 15 major online platforms and operates over 110 self-operated accounts and more than 50 vertical accounts [2] - It collaborates with over 200 distribution partners and has a stable monthly sales performance with over 3,000 active influencers [2] Group 2: Private Traffic and User Engagement - The company manages over 1,000 WeChat communities, accumulating more than 500,000 high-net-worth users [2] Group 3: Technological Empowerment - The company has developed its own KuaFu AI system and intelligent supply chain system to enhance operational efficiency [2] Group 4: Consumer Focus - The company targets three main consumption scenarios: business travel, urban cultural consumption, and trendy consumption, expanding its business on various instant retail platforms [2] - It organizes offline events such as exhibitions, book clubs, and pop-up markets to foster urban cultural landscapes and promote a fashionable lifestyle [2] Group 5: Policy Support - The company has seen significant achievements in government and enterprise consumption channel development, supported by favorable policies promoting comprehensive reading and a book-loving society [2]