（原标题：释放体育产业新动能，第九届广东体育产业发展论坛圆满举行） 南方财经记者孙静芳 广州报道 11月8日，在喜迎十五运会之际，第九届广东体育产业发展论坛在广州举行。 一场顶级赛事的魅力，远不止于赛场上的巅峰对决与金牌荣耀。真正的深远影响在于，它像一颗投入湖 面的巨石，激起产业发展的层层涟漪。如何将一场举国瞩目的体育盛会，转化为驱动区域经济高质量发 展的"强劲动能"？广东如何能以十五运会为起点，进一步推动体育产业高质量发展？如何让大型体育场 馆"不止于赛"？智慧体育又将如何重塑训练与观赛体验？ 论坛现场，来自政府、学界、企业界的多位嘉宾展开一场以"全民全运 释放体育产业新动能"为主题 的"头脑风暴"。 香港赛马会内地事务部主管陈岳鹏重点分享了香港赛马会通过"五个联通"机制创新，围绕兽医执业、兽 药进口、设备流通、反兴奋剂检测及公益与经验交流五大领域突破制度壁垒，全力支持十五运会马术赛 事的实践与成果。 陈岳鹏表示，以十五运会及残特奥会的制度创新成果为契机，香港赛马会也将于明年在位于广州的从化 马场举办国际水平赛马赛事及一系列文体旅活动，将从化马场打造成"穗港马产业经济圈"的发展核心及 马匹运动发展及推广的平 ...

Core Points - The 15th National Games officially commenced in Guangdong, Hong Kong, and Macau, marking the first time these regions jointly hosted a national sports event, supported by robust financial backing [1] - Financial institutions in Guangdong have provided over 700 billion yuan in credit support for infrastructure projects related to the National Games, with nearly 200 billion yuan allocated to green infrastructure projects [2] - The introduction of digital RMB and enhanced payment services aims to improve the payment experience for participants and visitors during the event [4][3] - Financial support has been crucial for security services and sports development companies, ensuring efficient funding and operational capabilities [5][6] - The launch of special credit cards and loans has stimulated consumer spending and engagement in the sports economy surrounding the National Games [7] Financial Support for Infrastructure - The People's Bank of China in Guangdong has led financial institutions to implement policies supporting the high-quality development of the sports industry, resulting in significant credit allocations [2] - Specific projects, such as the renovation of sports venues, have received targeted funding, including over 1 billion yuan for the Tianhe Sports Center and other facilities [2] Green Financing Initiatives - Green loans have been pivotal in supporting low-carbon initiatives, with 1.12 billion yuan allocated for the purchase of 1,200 electric taxis in Guangzhou [2] - Financial institutions have actively engaged in funding green infrastructure projects, reinforcing the commitment to a sustainable event [2] Payment Experience Enhancements - The Bank of China has introduced remote account opening services for residents of Hong Kong and Macau, facilitating easier access to banking services [3] - A comprehensive payment system has been established, integrating various payment methods to cater to the diverse needs of participants and visitors [3] Digital Currency Applications - The Agricultural Bank of China has deployed digital RMB payment solutions at event venues, enhancing the payment experience for attendees [4] - The integration of digital currency into ticket purchasing processes has streamlined transactions for consumers [4] Security and Operational Support - Financial institutions have provided crucial funding to security service companies, ensuring they can meet the demands of high-profile events [5] - Tailored financial solutions, such as quick loan approvals and efficient payroll services, have been implemented to support security personnel [5] Consumer Engagement and Spending - Special credit cards with exclusive benefits have been launched to encourage spending during the National Games, with significant uptake reported [7] - Financial institutions have invested over 200 billion yuan in the sports industry, supporting more than 2,000 enterprises and promoting consumer activities [7]

Core Viewpoint - The "Minsheng Bank Cup" inaugural basketball invitation tournament was successfully held in Shenyang, showcasing the collaboration between Minsheng Bank and the Liaoning Provincial Cultural and Tourism Group, highlighting the integration of sports and finance for future development [1][3][5] Group 1: Event Overview - The basketball invitation tournament took place from November 5 to 7, organized by Minsheng Bank Shenyang Branch and Liaoning Provincial Cultural and Tourism Group, with participation from various industries [1] - The event featured 10 teams and nearly 200 athletes, emphasizing teamwork and competitive spirit among participants [3] Group 2: Outcomes and Achievements - Northeast Electric Power team won the championship, while Liaoshui Group secured the runner-up position, and Liaoning Provincial Cultural and Tourism Group along with Gaoshuo Petrochemical shared the third place [3] - The tournament served as a platform for enhancing mutual understanding and laying the groundwork for future cooperation and development among participating organizations [3] Group 3: Future Directions - Minsheng Bank Shenyang Branch aims to explore new paths for the integration of finance and sports, enhancing financial services and contributing to the modernization efforts in Liaoning [5]

Group 1 - The 15th National Games, a large-scale sports event co-hosted by Guangdong, Hong Kong, and Macau, officially commenced on November 9, with strong financial support from local banks to boost the sports economy and consumption in the Greater Bay Area [1] - The People's Bank of China in Guangdong has facilitated over 700 billion yuan in credit support for infrastructure projects related to the National Games, with nearly 200 billion yuan allocated to green infrastructure projects [2] - The introduction of green loans has enabled the purchase of 1,200 electric taxis in Guangzhou, enhancing green transportation for the event [2] Group 2 - The Bank of China has launched services allowing Hong Kong and Macau residents to open accounts remotely, improving payment experiences for participants and visitors [3] - Various banks have established a comprehensive payment settlement system, including ATMs and currency exchange services, to cater to diverse payment needs during the event [3] - The Agricultural Bank of China has implemented digital RMB payment solutions at event dining locations, enhancing the payment experience for attendees [4] Group 3 - Financial support from the Bank of China has been crucial for security service providers, offering quick loans and efficient payroll solutions to ensure timely payments for security personnel [5] - Agricultural Bank of China provided 1.21 million yuan in funding to a sports development company, aiding in the construction of a new facility that is expected to increase customer traffic by 60% [6] Group 4 - The issuance of the "Yuegangao Bay Area Credit Card" by Industrial and Commercial Bank of China has attracted significant interest, offering discounts on event tickets and at various merchants [7] - Financial institutions in Guangdong have provided over 200 billion yuan in financing for sports-related industries, benefiting more than 2,000 companies and supporting promotional activities to stimulate consumer spending [7]

Group 1: Event Overview - The 15th National Games officially commenced on November 9, marking the first time the event is co-hosted by Guangdong, Hong Kong, and Macau, featuring a large scale and diverse participation [1] - Financial institutions have mobilized to support the event, with the People's Bank of China Guangdong Branch leading efforts to implement financial services aimed at enhancing the sports industry [1] Group 2: Green Financing Initiatives - The construction of renovated sports venues in Guangzhou, including the Tianhe Sports Center, was supported by over 100 million yuan in funding from China Construction Bank [2] - A total of 700 billion yuan in credit support has been provided for infrastructure projects related to the National Games, with nearly 200 billion yuan allocated to green infrastructure projects [2] Group 3: Payment Experience Enhancements - The Bank of China Guangdong Branch has upgraded services allowing Hong Kong and Macau residents to open mainland accounts remotely, enhancing accessibility for event participants [3] - A comprehensive payment settlement system has been established, featuring ATMs, currency exchange machines, and POS systems to cater to diverse payment needs for attendees [3] Group 4: Digital Currency Innovations - Agricultural Bank of China has introduced digital RMB self-service devices at event dining locations, allowing for quick and interactive payment experiences [4] - Consumers can purchase tickets for the National Games using digital RMB through the Industrial and Commercial Bank of China's online platform [4] Group 5: Security Financing Support - China Bank provided critical financial support to security service providers for the event, facilitating quick loan approvals and efficient payroll solutions [5] - Agricultural Bank of China offered 1.21 million yuan in funding to a sports development company, aiding in the construction of a new multi-sport facility [6] Group 6: Consumer Market Activation - The Industrial and Commercial Bank of China launched a commemorative credit card for the National Games, offering discounts on tickets and at various merchants [7] - Over 200 billion yuan has been financed for sports-related enterprises, with more than 1 billion yuan allocated for promotional activities to stimulate consumer spending [7]

王楠说，体育产业是"一个没有模板的世界"，她还在不断学习中。她现在做乒乓球训练基地运营，还承 办比赛，做国家队集训、青少年培训、少儿培养和梯队建设等业务。她不仅站在体育人的角度来做，更 希望从商业结合体育的角度来做。 11月8日，第十五届全国运动会（简称"十五运会"）在粤港澳大湾区开幕前夕，奥运冠军、威海南海国 家乒乓球训练基地董事长王楠现身广州，为十五运会助威。她认为，体育产业从竞技向全民参与转型的 方向已经越来越明确。 从创业的角度来看，王楠说，体育产业非常庞大，创业者要想清楚怎么进入，到底做赛事、运营、培 训，还是培养下一代，要找准自己的目标和路径。 "以前大家对运动员要求特别高，但现在大家对健康、参与的认识比以前会更高一些，所以体育产业的 转型是必然趋势，从竞技转变为全民参与，对健康、体育带来的精神关注越来越多。"王楠说。 （文章来源：第一财经） 王楠留意到民间的俱乐部也在发展。她与其他一些体育冠军也在讨论，对孩子来说，哪些体育项目适 合。"我们谈论的话题，也不是从冠军的角度来谈"，她说，随着时代的发展，运动员之间的话题也会不 断地转变，这是一种社会进步的表现。 ...

王楠说，体育产业是"一个没有模板的世界"，她还在不断学习中。她现在做乒乓球训练基地运营，还承办比赛，做国家队集训、青少年培训、少儿培养和梯 队建设等业务。她不仅站在体育人的角度来做，更希望从商业结合体育的角度来做。 "以前大家对运动员要求特别高，但现在大家对健康、参与的认识比以前会更高一些，所以体育产业的转型是必然趋势，从竞技转变为全民参与，对健康、 体育带来的精神关注越来越多。"王楠说。 体育产业是"一个没有模板的世界"。王楠说，她还在不断的学习中。 11月8日，第十五届全国运动会（简称"十五运会"）在粤港澳大湾区开幕前夕，奥运冠军、威海南海国家乒乓球训练基地董事长王楠现身广州，为十五运会 助威。她认为，体育产业从竞技向全民参与转型的方向已经越来越明确。 王楠留意到民间的俱乐部也在发展。她与其他一些体育冠军也在讨论，对孩子来说，哪些体育项目适合。"我们谈论的话题，也不是从冠军的角度来谈"，她 说，随着时代的发展，运动员之间的话题也会不断地转变，这是一种社会进步的表现。 从创业的角度来看，王楠说，体育产业非常庞大，创业者要想清楚怎么进入，到底做赛事、运营、培训，还是培养下一代，要找准自己的目标和路径。 ...

Core Insights - The 15th National Games, co-hosted by Guangdong, Hong Kong, and Macau, represents a significant opportunity for regional economic development and sports industry growth [1][2] - The event is positioned within the broader context of the Guangdong-Hong Kong-Macau Greater Bay Area strategy, emphasizing infrastructure, urban image, and public service upgrades [2] - The Guangdong International Sports Goods Expo and the Guangdong Sports Industry Development Forum aim to leverage the event to create a lasting sports industry legacy in the region [1][2] Group 1: Event Overview - The 15th National Games is the first of its kind to be jointly hosted by Guangdong, Hong Kong, and Macau, marking a milestone in regional collaboration [1] - The event is expected to activate a comprehensive industrial chain, enhancing smart venue construction, service experiences, and post-event tourism integration [2] - The forum will address how to sustain interest and consumption in sports after the event concludes, highlighting the need for innovation in the sports industry [2] Group 2: Forum Objectives and Structure - The Guangdong Sports Industry Development Forum aims to connect government, industry, academia, and research, serving as a strategic navigation point for the sports industry [3] - The forum will feature a signing ceremony for sports public welfare partnerships, promoting collaboration between various stakeholders [4] - Key topics will include trends, regional integration, technological empowerment, sports park development, and digital transformation, providing a comprehensive framework for examining the sports industry [4][5] Group 3: Expert Contributions - Experts will share insights on the integration of technology in sports, including the application of 5G, big data, and AI to enhance sports development [5] - Discussions will also cover the promotion of diving sports and the integration of sports with tourism and wellness industries [6] - The forum will feature roundtable discussions on sustainable development of sports venues and the fusion of sports manufacturing and service industries [7] Group 4: Industry Impact and Future Directions - The forum is designed to capture the latest policy trends, technological advancements, and market dynamics, aiding companies in strategic adjustments and investment decisions [7] - The upcoming Guangdong International Sports Goods Expo will cover the entire industry chain, providing a platform for product display, technical exchange, and business cooperation [7]

Core Insights - Guangdong Province is taking significant steps to develop a high-level sports industry, aiming to integrate sports with economic growth and enhance regional collaboration within the Guangdong-Hong Kong-Macao Greater Bay Area [1][10]. Industry Overview - The total scale of Guangdong's sports industry exceeded 730 billion yuan in 2023, with a growth rate of approximately 13%, and the added value reached over 230 billion yuan, growing at about 9% [1]. - By the third quarter of 2025, the sales revenue of Guangdong's sports industry is expected to increase by 14.5%, significantly outpacing the average growth rate of the province's service industry by 10.3 percentage points [1]. - The number of invoicing entities in the sports industry has increased by 12.1%, indicating a growing interest from various business entities in this sector [1]. Sports Events and Economic Impact - The upcoming 15th National Games, co-hosted by Guangdong, Hong Kong, and Macau, is seen as a pivotal opportunity to enhance sports exchanges and collaboration in the Greater Bay Area [2][10]. - The event is expected to validate the collaborative capabilities of the three regions and serve as a milestone for mutual development [2]. Manufacturing and Technological Integration - The sports goods manufacturing sector in Guangdong has shown steady growth, with sales revenue increasing by 7.7% in the first three quarters, surpassing the average growth rate of the manufacturing industry by 1.9 percentage points [4]. - The integration of technology in sports manufacturing is emphasized, with a focus on developing high-tech sports products and fostering a competitive sports goods manufacturing cluster [5]. Infrastructure and Service Expansion - The sports venue management sector has experienced explosive growth, with sales revenue increasing by 80.8% year-on-year, supporting both public fitness initiatives and event hosting [7]. - Guangdong is actively enhancing its sports service offerings and increasing the attractiveness of sports consumption, with plans to optimize the sports event system and expand the supply of quality sports events [7]. Tourism and Outdoor Sports Development - The integration of sports events with tourism is being prioritized, with initiatives to create new consumption scenarios that combine viewing events with travel experiences [8][9]. - Guangdong is also focusing on developing high-quality outdoor sports destinations, leveraging its natural resources to enhance outdoor sports offerings [9].

Overall Requirements - The initiative aims to enhance the quality and efficiency of sports development in Guangdong, aligning with national strategies and promoting a high-level sports province by 2030 and 2035 [2] Implementation of Sports for Health Action - The plan includes improving public sports service supply by enhancing sports facilities and promoting community-based sports organizations [3] - It emphasizes the importance of health literacy and encourages physical activity among youth and the elderly, as well as promoting sports for people with disabilities [4] - The integration of sports and health services is encouraged, with a focus on preventive health measures and personalized exercise prescriptions [4] Implementation of Sports for a Better Life Action - Development of urban recreational sports is prioritized, with a focus on outdoor activities and smart sports facilities [5] - Rural sports initiatives aim to enhance community engagement through sports events and facilities, promoting local culture and tourism [6] - The plan seeks to integrate urban and rural sports development, ensuring equitable access to sports resources [6] Implementation of Sports Empowering Economic Development Action - The establishment of a modern sports industry system is targeted, focusing on high-tech sports manufacturing and service sectors [7] - The initiative aims to foster competitive sports enterprises and enhance the quality of sports services [8] - It encourages the expansion of sports consumption through improved event management and the development of outdoor sports destinations [9] Implementation of Sports Cultural Soft Power Enhancement Action - The plan aims to strengthen competitive sports management and enhance the international profile of Guangdong's athletes and teams [10] - It promotes the preservation and development of traditional sports and cultural heritage [10] - The initiative encourages international sports exchanges to broaden Guangdong's global sports network [11][12] Implementation of the Guangdong-Hong Kong-Macao Greater Bay Area Sports Integration Action - The strategy focuses on collaborative sports resource sharing among Guangdong, Hong Kong, and Macao, enhancing regional sports infrastructure and event hosting capabilities [13] - It aims to align sports regulations and standards across the three regions to facilitate better cooperation [14] Implementation of the "Three Major Balls" Revitalization Action - The initiative seeks to establish a comprehensive development system for football, basketball, and volleyball, enhancing talent cultivation and competition structures [15][16] Strengthening Organizational Implementation - The plan emphasizes the importance of strong leadership and coordination among various government levels to ensure effective implementation [17] - It highlights the need for financial support and technological innovation to bolster sports development [18] - The initiative aims to create a favorable environment for sports through improved regulations and support systems [19]