Core Viewpoint - The market research industry is transitioning into an era where the true scarcity lies in the depth of insights and judgments derived from frontline scenarios, rather than just data collection. QYResearch aims to enhance its research capabilities by focusing on proximity to real-world situations and client issues, rather than merely accelerating data gathering [1]. Group 1: Research Depth - Research requires strength and depth, which fundamentally comes from the depth of interviews. QYResearch emphasizes that the quality of reports is determined by how deeply questions are asked and how accurately truths are observed [3]. - Since its establishment in 2007, QYResearch has focused on various sectors such as machinery, electronics, pharmaceuticals, automotive, and new energy, building a global research and service network to support decision-making for numerous manufacturers, component suppliers, capital institutions, and government departments [3]. - The company prioritizes "deep interviews" as a core asset, conducting multiple rounds of interviews across different roles and regions for cross-validation, and tracing each major project report back to specific interview subjects [3]. Group 2: Global Interview Network - To support its pursuit of interview depth, QYResearch has established a truly global research network with offices and research teams in North America, Europe, and Asia, gathering management and analytical talent from countries including China, the USA, Japan, South Korea, India, Germany, Switzerland, and Canada [4]. Group 3: Shift from Problem-Oriented to Scenario-Oriented - QYResearch's second keyword in upgrading research capabilities is "details." Unlike traditional market research that often values sample size, QYResearch focuses on whether samples are genuinely relevant to business scenarios and contain sufficient specific operational information [5]. - For instance, when researching a type of industrial equipment, QYResearch delves into specific aspects such as the exact installation location, daily interactions by operators, maintenance cycles, fault patterns, and the processes for spare part replacements [6].

在当今商业环境中，数据已成为驱动决策的核心要素。然而，泛滥的二手信息、相互矛盾的市场报告以及来源不明的 "行业共识"正让企业管理者面临前所未有的"数据迷 雾"。冗余、矛盾 ，甚至 被污染的数据充斥市场，使得许多决策建立在流沙之上。我们深知，一个基于二手甚至三手数据的误判，足以让企业付出数百万的代价，或让投资者错 失一个时代性的机遇。在 QYResearch，我们信奉一个朴素而坚定的原则：真相，只存在于源头。 因此， "溯源"与"交叉验证"不仅是我们工作报告上的术语，更是刻入每一位分析 师骨髓的工作准则。 一、 溯源： 确保数据的纯度 数据溯源的第一步，是对信息进行分层与筛选。 QYResearch将数据分为三个层级： 一手信源：包括上市公司财报、招股书、政府统计公报、海关数据、学术论文、专利文件等原始记录。这些信息未经转述或加工，是构建研究框架的基 石。 二手信源：如行业报告、媒体报道、券商分析等对原始数据的引用与解读。这类信息需谨慎对待，必须反向追溯至其原始出处。 现场信源：通过访谈、调研获取的产业链一线反馈，包括企业高管、技术专家、渠道商与终端用户的直接洞察。 在市场研究领域，数据的价值不仅在于其本身，更 ...

11月21日，由中国信息协会市场研究业分会（CMRA）主办的"中国市场研究行业2025年度峰会"在合肥顺利举行。本届峰会以"数智要素 • 赋能决策"为主 题，深度聚焦数据要素机遇、AI技术落地与中国品牌出海三大核心议题。 客户体验提升是企业数字化转型的核心目标之一，也是企业在数据资产价值化阶段的关键落地场景，本解决方案的目标正是充分发掘数据要素价值，推动 客户体验提升的同时，促进企业经营成效。 当前企业在私域客户经营中存在诸多核心痛点。通过对比行业领先者与普通实践者的现状，揭示关键差距： 数字100体验咨询负责人卜祥慎先生受邀出席，并发表题为"AIGC+CLV数据整合挖掘——赋能私域客户经营"主题演讲，分享如何利用生成式AI与客户生 命周期价值的深度融合，破解企业私域客户经营困局。 1）直面私域经营现实差距，揭示数据价值化瓶颈 | 经营要素 | 理想状态(领先个)经验) | 制度情况(部分实践合山 | 解决方案映射 | | --- | --- | --- | --- | | 经营目标 | 以分层客群CLV为核心指标,分解为NPS/ 产品渗透率等运营指标(招行) | 仍以整体销售规模为考核导向,缺乏客 户价值量 ...

Core Insights - The Hainan Free Trade Port is rapidly attracting global investment due to its unique advantages and upcoming customs closure operation, with significant interest from international companies like Ipsos [3][4] - In the past five years, Hainan has established 8,089 foreign-invested enterprises, with an average annual growth rate of 43.7%, and actual foreign investment reaching 102.5 billion yuan, reflecting a growing global interest in the region [4] Investment Trends - Hainan's actual use of foreign capital increased by over 40% year-on-year in the first three quarters of this year, driven by the implementation of free trade policies and an improved business environment [4][5] - The province has become a hotspot for global investors, with 176 countries and regions investing in Hainan, highlighting its appeal as a new investment destination [4] Policy Advantages - The Hainan Free Trade Port offers zero tariffs on raw materials and self-use production equipment, which has significantly boosted foreign trade, with annual growth rates of 31.3% for goods trade and 32.3% for service trade [4] - The processing and value-added tax exemption policy has benefited enterprises significantly, with over 100 billion yuan in goods value enjoying tax exemptions exceeding 800 million yuan [16] Tourism and Immigration - Hainan's visa-free policy has led to a surge in foreign tourists, with 82.26 million foreign visitors recorded from January to September this year, accounting for 84.46% of overnight visitors [11][12] - The province has expanded its international flight routes, with 79 overseas passenger routes now operational, enhancing its connectivity and attractiveness to international travelers [9] Education and Talent Development - The Lingshui Li'an International Education Innovation Pilot Zone has rapidly grown to nearly 10,000 students, promoting a unique "borderless campus" model that encourages cross-cultural exchange [18][19] - The pilot zone offers over 287 shared courses and has established partnerships with various enterprises to align educational programs with the needs of the Hainan Free Trade Port [19]

Core Insights - The Hainan Free Trade Port is rapidly attracting global investment due to its unique advantages and upcoming operational closure [2][3] - In the past five years, Hainan has established 8,089 foreign-invested enterprises, with an average annual growth rate of 43.7% [3] Investment Trends - In the first three quarters of this year, actual foreign investment in Hainan increased by over 40% year-on-year [3] - A total of 176 countries and regions have invested in Hainan, making it a new hotspot for global investment [3] Policy Advantages - The Hainan Free Trade Port offers significant policy advantages, including zero tariffs on raw materials, production equipment, and yachts, which boosts foreign trade [3] - The port's policies are designed to enhance the integration of domestic and international markets, providing a platform for cross-border trade and innovation [2][3] Notable Developments - The first foreign-funded stem cell project has been established in Hainan, indicating the port's openness to advanced medical technologies [2] - Hainan is set to welcome its first wholly foreign-owned hospital, showcasing the growing interest from international healthcare providers [2]

Group 1 - Hainan Free Trade Port has attracted significant global investor interest, with actual foreign investment increasing by over 40% year-on-year in the first three quarters of this year [1] - From January to September, Hainan established 1,513 new foreign-funded enterprises, a year-on-year increase of 12.16%, with actual foreign investment reaching 18.368 billion yuan, up 42.2% [1] - The establishment of Hainan Lausanne Tourism University and the opening of a subsidiary by Sonova Group in Boao Lecheng International Medical Tourism Pilot Zone highlight the growing foreign investment in Hainan's education and healthcare sectors [1] Group 2 - The 2025 Hainan Free Trade Port Globalization Conference resulted in 20 companies from various sectors, including Ipsos from France, signing agreements to establish operations in Hainan [2] - Hainan is actively promoting its "Investment Free Trade Port" brand and has been conducting high-profile investment promotion activities to attract foreign capital [2] - The upcoming closure operation of Hainan Free Trade Port has led to increased interest from investors looking to capitalize on new development opportunities [2]

Core Viewpoint - The article highlights the growing trend of consumer demand for personalized lens solutions in the eyewear industry, emphasizing the technological upgrade of single vision lenses and the significance of freeform lens technology as a best practice solution [2]. Group 1: Market Position and Recognition - Aiyi Shuzhi awarded Huiding Optical the title of "Pioneer of Freeform Lenses in China," recognizing its technological innovation and industry leadership [5]. - The market position statement serves as a testament to Huiding Optical's capabilities and its role in leading the industry [5]. Group 2: Aiyi Shuzhi's Services - Aiyi Shuzhi is a leading commercial data and research institution in China, providing market position statements to help companies build differentiated brand advantages in competitive markets [7]. - The market position statement system of Aiyi Shuzhi focuses on four dimensions: business strategy upgrade, brand value creation, market expansion, and compliance risk management, offering customized solutions for companies [9]. Group 3: Methodology and Approach - Aiyi Shuzhi employs a multi-dimensional and full-process professional statement service, ensuring scientific and effective results through five rigorous steps: preliminary communication, in-depth research, professional analysis, conclusion writing, and result delivery [11]. - The organization leverages a professional research team, extensive data accumulation, and self-developed statistical forecasting models across various sectors, including consumer markets, internet and technology, and cultural entertainment [14]. Group 4: Future Outlook - Aiyi Shuzhi aims to continue providing credible, quantifiable, and communicable market position statements, assisting companies in establishing sustained influence in global competition and promoting high-quality industry development [14].

Core Insights - The Chinese college market is experiencing significant growth, attracting attention from various brands, but there is a challenge in effectively communicating with Generation Z students, who are seen as "internet natives" [1][3] - Traditional marketing strategies like "traffic bombardment" and "price wars" are proving ineffective with this demographic, necessitating a deeper understanding and more precise strategies to win their loyalty [1][3] Group 1: Understanding Generation Z - The report emphasizes that Generation Z should not be oversimplified but viewed as a complex and contradictory consumer ecosystem, which is often where brand marketing fails [6] - Emotional consumption drives higher spending, with emotional purchases averaging 41% more than rational ones, indicating that brands must innovate continuously to maintain long-term relationships with these consumers [7] - Generation Z exhibits a duality in lifestyle choices, balancing "punk health" and "sustainable consumption," reflecting their multifaceted values and the need for brands to integrate emotional and functional aspects into their offerings [9] Group 2: Regional and Social Influences - The report outlines distinct regional preferences among college students, indicating that a one-size-fits-all marketing approach will not resonate with diverse consumer behaviors across different areas [10][11] - Trust in peer recommendations and social validation is significantly higher than traditional brand advertising, necessitating a shift towards community-based marketing strategies [10] Group 3: Strategic Recommendations - The AISPS decision-making framework proposed in the report redefines the purchasing journey for Generation Z, emphasizing the importance of social proof and sample trials to address their trust issues [13] - Six core influencing factors are identified as marketing triggers, allowing brands to tailor their strategies to resonate with Generation Z's emotional and value-driven preferences [15] - The report advocates for a segmented approach to marketing, focusing on specific life scenarios and consumer behaviors to move away from generic marketing tactics [17] Group 4: New Marketing Directions - The release of the report provides valuable insights for brands and industry researchers to better understand Generation Z, highlighting the need for authenticity, value resonance, and trust-building in marketing strategies [19] - The key takeaway is that marketing to Generation Z is not just about competing for traffic but involves a comprehensive examination of brand authenticity and emotional connections [19]

Core Insights - The e-commerce industry is experiencing intense competition, leading to brand certification becoming a new weapon for companies to break through [1] - Xi Cheng Group and Beijing Wude Market Research Co., Ltd. have formed a strategic partnership to provide authoritative market position statements for e-commerce businesses [1][2] - The collaboration aims to offer a comprehensive solution from product creation to brand building, enhancing operational efficiency for enterprises [1][2] Company Collaboration - The partnership integrates the core strengths and service systems of both companies, launching a series of service projects and exclusive discount policies [1] - Xi Cheng students will enjoy a threefold benefit of "certification + service + discount" [1] - Wude Research will provide multi-dimensional authoritative statements tailored to the diverse development needs of enterprises [2][8] Service Offerings - The statements can include various aspects such as sales strength, innovation, brand strength, market share, consumer perception, and brand history [1][2] - The collaboration will also assist companies in completing electronic data preservation certificates for intellectual property protection [2] Market Positioning - Brand market position statements can effectively enhance a company's visibility, reputation, and competitiveness, increasing consumer confidence and preference for products or services [2] - A professional certification can improve trust, brand strength, and conversion rates for e-commerce businesses, providing an "official trust certificate" for popular products [2] Company Background - Wude Research has a strong capability in data collection across over 400 cities and possesses a comprehensive data capture ability [8] - The organization has served over 1,000 well-known enterprises and has unique qualifications in the field of market position statements [8][6] Strategic Vision - Xi Cheng aims to empower e-commerce businesses by providing reliable service resources and comprehensive support for operational growth strategies [11] - The company has served over 700,000 e-commerce individuals and plans to continue collaborating with professional institutions for full-cycle support in brand certification and market position statements [11][12]

Core Insights - GYBrand Global Brand Research Institute released the "Top 50 Most Valuable Investment Cities in China Index," highlighting Taiyuan's inclusion among the top cities due to its accelerated efforts in transforming its resource-based economy and promoting energy transition and industrial upgrading [1][3]. Group 1: Investment Value Assessment - The index evaluates cities based on multiple dimensions, including economic fundamentals, population and talent, sustainable development, and future industries, moving beyond traditional GDP or population rankings [3]. - The top 50 cities exhibit a diverse pattern of "East strong, West advancing, North-South linkage," with cities like Hangzhou and Suzhou showcasing strong investment potential due to robust economic strength and open policies [3]. Group 2: Taiyuan's Development Initiatives - Taiyuan has set forth 301 reform measures across 12 areas, achieving recognition as a benchmark city in optimizing public services, breaking regional barriers, and enhancing rights protection [3]. - The city reported an industrial investment growth rate of 24.7%, ranking first in the province, and aims to attract quality investments with a focus on effective and efficient project execution [3].