数字营销

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利欧股份递表港交所,数字营销及智能泵与系统龙头冲刺A+H上市
Ge Long Hui· 2025-09-29 16:13
Core Viewpoint - Liou Co., Ltd. is officially applying for a dual listing on the Hong Kong Stock Exchange, aiming for A+H listing, supported by leading underwriters Huatai International and China Galaxy International, with core business driven by AI across two major sectors [1] Financial Performance - The company is projected to achieve steady revenue growth from 2022 to 2024, reaching 21.171 billion yuan, indicating strong financial health and risk resilience [1] - The cash flow is stable, with a collection rate exceeding 90% in the pump business and an accounts receivable turnover period of only 93 days in digital marketing [1] Business Segments - In the AI digital marketing sector, the company is expected to rank first in revenue in the Chinese market by 2024, holding an 8.72% share of the advertising agency market, also the highest in the industry [1] - In the smart pump and systems segment, the company ranks second in domestic revenue and thirteenth globally, with the highest export value of civilian pumps in the country [1]
新股消息 | 利欧股份递表港交所 数字行销及智慧泵与系统龙头冲刺A+H上市
智通财经网· 2025-09-29 15:47
Core Insights - Lio Co., Ltd. has submitted an application to the Hong Kong Stock Exchange, focusing on "AI-driven digital marketing and smart pumps and systems" as its core business model [1] - The company operates with a dual-core business model that combines AI digital marketing and smart pumps, creating unique industry barriers and providing robust support for stable development [1] Business Performance - Lio's AI digital marketing business is projected to achieve the largest revenue in China's digital marketing market by 2024, holding a market share of 8.72% in the digital advertising agency sector, ranking first in the industry [1] - The smart pumps and systems segment ranks second in China's pump and system industry and thirteenth globally by revenue in 2024, with the highest export value in the domestic civil pump sector [1] Financial Health - Total revenues for 2022, 2023, and 2024 are projected to be 20.268 billion, 20.471 billion, and 21.171 billion yuan respectively, indicating stable growth [2] - The gross profit margin is expected to remain between 8.4% and 8.9%, reflecting stable profitability [2] - As of June 30, 2025, the current ratio is projected to be 2.3, and the debt-to-asset ratio is 14.2%, indicating a healthy financial structure and strong risk resistance [2] Cash Flow Management - The cash flow from the two core businesses is stable, with the pump and system business achieving a cash collection rate exceeding 90% due to a "payment before delivery" settlement model [2] - The digital marketing business optimizes settlement with leading media platforms, effectively controlling accounts receivable turnover days, projected to be 93 days in 2024 [2]
香港数字营销服务提供商Cansince Innovations拟赴美IPO 计划募资2500万美元
智通财经网· 2025-09-29 15:46
智通财经APP获悉,总部位于香港的数字营销服务提供商Cansince Innovations周一向美国证券交易委员 会(SEC)递交招股书,计划通过首次公开募股(IPO)融资最高2500万美元。 Cansince Innovations成立于2019年,截至2025年1月31日的过去12个月,公司实现营收400万美元。公司 计划在纳斯达克挂牌上市,但尚未确定股票代码。本次IPO的独家承销商为US Tiger Securities,当前尚 未披露发行价格及股份数量等具体条款。 招股书显示,Cansince Innovations通过旗下运营子公司Vnique提供涵盖三大核心领域的营销服务,包括 策略制定、内容创作及网红营销解决方案。其服务范围广泛,涉及品牌定位、市场调研、网站及社交媒 体管理、平面及视频制作,以及跨行业的网红合作资源协调,覆盖餐饮、科技、医疗健康及生活方式等 多个领域。 ...
深圳市罗湖区政府携手易点天下,共同打造深圳出海中心
Cai Jing Wang· 2025-09-29 12:40
结合微软广告的技术优势,深圳出海中心将依托其品牌、技术、平台、服务和人才等方面的全球资源优 势,围绕企业数字化转型、合规出海、数字营销人才培养、出海运营推广和生态共建等关键领域,为企 业提供一站式、全链条的出海支持,助力企业在国际市场中实现高质量、可持续的竞争优势。 2025年9月29日—— 近日,深圳市罗湖区政府与微软出海广告代理易点天下网络科技股份有限公司签署 战略合作协议,易点天下将引入微软作为技术与品牌赋能方,助力罗湖区政府与易点天下共同打造的深 圳出海中心,构建全球出海服务新高地。该项目既是出海广告顺应中国企业新一轮"出海"浪潮的重要战 略布局,也是罗湖区以"出海"为抓手,推动产业转型升级的前瞻之举。 撑,将为深圳构建更高水平开放格局,打造全球互联枢纽注入新动能。 免责声明:此文内容为本网站刊发或转载企业宣传资讯,仅代表作者个人观点,与本网无关。仅供读者 参考,并请自行核实相关内容。 未来,深圳出海中心将聚焦现代服务业、数字经济、人 工智能、时尚设计、低空经济、生命健康等新兴产业, 吸引一批具备全球资源配置能力的总部企业、高端服务 机构和创新主体落地罗湖,致力于打造成为汇聚信息 流、技术流、资本流、 ...
线上线下:深蕾科技累计质押股数约为1071万股
Mei Ri Jing Ji Xin Wen· 2025-09-29 09:23
Group 1 - The company "Online and Offline" reported that as of the announcement date, "Shenlei Technology" has pledged approximately 10.71 million shares, accounting for 100% of its held shares [1] - For the first half of 2025, the revenue composition of "Online and Offline" is as follows: mobile information services account for 89.34%, digital marketing business accounts for 10.51%, and other businesses account for 0.15% [1] Group 2 - As of the report, the market capitalization of "Online and Offline" is 6.8 billion yuan [2] - The competition between "Farmer" and "Yibao" has led to a significant market share decline for "Yibao," dropping nearly 5 percentage points [2]
TikTok for Business举办“2025 SHOPNOW品牌电商出海营销峰会” 助力商家撬动海外市场
Zheng Quan Ri Bao Wang· 2025-09-26 12:11
本报讯(记者矫月)近日,为帮助更多品牌把握TikTok(字节跳动旗下短视频社交平台)带来的增长先机, TikTok for Business(TikTok旗下全球化数字营销平台)举办了以"品牌力量.驱动全球生意增长"为主题 的"2025SHOPNOW品牌电商出海营销峰会",不仅分享了如何以智能营销和全球洞察,为生意增长带来 新动力,还进一步提出通过扩题材、扩人群、扩渠道、扩市场、抓节点的策略,推动生意持续攀升,助 力品牌破局全球增长。 TikTok for Business搭建了覆盖生意全周期的营销产品矩阵,支持TikTok闭环电商模式和独立站等开环 模式,助力商家撬动全球生意增量。 闭环电商广告中,GMV Max在测试新品、测试新素材、自动调节预算等环节,满足了商家更多的主动 运营需求,以及对精细化场景管理的期待。针对独立站商家的开环场景,TikTok for Business推出的 Smart+Catalog Ads自动化商品广告成为撬动开环生意的关键解法。商家做好高质量的数据回传工作,能 够长效优化转化效率,实现可观的生意增量。 跟随TikTok新开通的区域市场,在平台上"新开多国",并在新市场的空白期 ...
上海优神信息KFS服务:以技术驱动构建品效合一营销新闭环
Sou Hu Cai Jing· 2025-09-26 07:21
通过全链路达人管理系统,优神不仅提供定制化达人投放服务,还建立了完善的效果监测体系,包括赛 道占位监测、关键词外溢监测和电商后链路效果监测。在搜索环境优化方面,公司利用大数据监测预警 技术,实现全平台搜索环境铺设,通过提升关键词SOV(Share of Voice)和阅读渗透率,有效拦截高意 向人群,降低消费者决策成本。 上海优神信息自2020年成立以来,便始终坚持以客户为中心,聚焦数字营销技术创新与服务深化。优神 的核心团队均来自百度、小红书、字节跳动等知名互联网企业,致力于帮助企业实现营销数字化转型, 目前已为地产家居、3C快消、母婴服饰、医药健康等领域的数百家知名品牌提供全方位数字营销服 务。而优神信息作为新一代数字化全域营销服务者,推出的KFS(KOL-Feeds-Search)营销解决方案, 旨在通过整合达人内容生态、信息流投放与搜索环境优化,为品牌提供全链路数字化营销服务。 上海优神的KFS服务基于对当下消费决策路径的深度洞察,通过整合KOL达人内容生态、Feeds信息流 精准投放和Search搜索环境优化三大核心模块,构建了贯穿"流量引入-流量增长-流量成熟-流量扩 展"的全链路营销体系。在流量 ...
香港PressLogic申请1200万美元美国IPO,计划在纳斯达克上市
Sou Hu Cai Jing· 2025-09-25 07:53
https://www.sec.gov/Archives/edgar/data/2058867/000149315225014823/formf-1.htm PressLogic是一家在香港和台湾提供数字营销服务的供应商,该公司于周三向美国证券交易委员会提交 了首次公开募股(IPO)申请,筹资至多1,200万美元。它计划在纳斯达克上市,股票代码为PLAI。 最新招股书链接: 它于2025年5月9日秘密提交了申请。美国信托投资服务公司是此次交易的唯一账簿管理人。 未披露任何定价条款。 版权声明:所有金准资本的原创文章,转载须联系授权,并在文首/文末注明来源、作者,否则金准资 本将向其追究法律责任。部分文章推送时未能与原作者或公众号平台取得联系。若涉及版权问题,敬请 原作者联系我们。 该公司在台湾和香港运营数字营销服务。其内容营销解决方案包括一个数字营销解决方案部门,其中包 括编辑内容、影响力营销和展示广告,以及一个展示横幅广告部门,包括直接广告和程序化广告。截至 招股说明书发布之日,PressLogic运营着九个自营媒体品牌,拥有超过1,200万粉丝和订阅者,包括九个 网站、五个应用程序、十一个Facebook ...
香港数字营销公司PressLogic(PLAI.US)申请美股IPO 拟筹资1200万美元
智通财经网· 2025-09-25 06:37
Core Points - PressLogic, a digital marketing service provider based in Hong Kong and operating in Taiwan, plans to raise up to $12 million through an IPO [1][2] - The company offers content marketing solutions that include digital marketing services and display advertising [1] - As of the filing date, PressLogic operates 9 owned media brands with over 12 million followers and subscribers across various platforms [1] Financial Overview - Founded in 2016, PressLogic achieved revenue of $15 million for the 12 months ending June 30, 2025 [2] - The IPO is planned to be listed on the NASDAQ under the ticker symbol "PLAI" [2] - American Trust Investment Services is the exclusive bookrunner for the offering, with specific pricing terms yet to be disclosed [2]
数字营销驱动民营经济 京津冀制造业数字营销产教融合共同体在津成立
Sou Hu Cai Jing· 2025-09-24 16:30
Core Viewpoint - The establishment of the Beijing-Tianjin-Hebei Manufacturing Digital Marketing Industry-Education Integration Community aims to enhance the high-quality development of the private economy through digital marketing innovation and cross-border e-commerce model upgrades [2][4]. Group 1: Establishment of the Community - The Beijing-Tianjin-Hebei Manufacturing Digital Marketing Industry-Education Integration Community was officially established, integrating resources from government, academia, and enterprises to create a comprehensive platform for talent cultivation in digital marketing and cross-border e-commerce [4][6]. - The community's formation signifies a deep integration of multi-party resources, focusing on the training of talents in digital marketing and cross-border e-commerce [4]. Group 2: Key Presentations and Insights - Zhang Xiubin from BlueFocus Group discussed the impact of AI technology on reconstructing the marketing value chain, addressing traditional marketing challenges in efficiency, precision, and cost [4]. - Representatives from Lenovo Group and JD Industrial shared insights on AI-driven manufacturing transformation and the role of digital marketing in helping enterprises expand internationally [4]. Group 3: Collaborative Projects and Agreements - Multiple agreements were signed among community members, upstream and downstream enterprises, and the Hexi District government to strengthen industrial chain collaboration and promote win-win development [5][6]. - The signing of the Hexi District digital marketing cooperation project aims to enhance the ecological support for cross-border e-commerce, providing a better growth environment for private enterprises [6].