Group 1 - Axi has launched a new brand campaign titled "More Than," featuring Manchester City players Nathan Aké, Oscar Bobb, and Omar Marmoush [1] - The campaign reflects Axi's ambition, innovation, and passion, emphasizing that both Axi and Manchester City strive for more than just success [1] - Axi has been the official online trading partner of Manchester City since 2020, and previously launched the "Four Years" campaign to celebrate their partnership [1] Group 2 - In addition to Manchester City, Axi is also the official online trading partner for LaLiga's Girona FC and Brazil's Esporte Clube Bahia [2] - Axi appointed England international John Stones as a brand ambassador in 2023, highlighting the company's commitment to innovation and excellence in the football sector [2] - Axi operates globally, providing CFD trading across various asset classes, including forex, stocks, gold, oil, and coffee [2] Group 3 - Manchester City FC, established in 1880, is recognized as the most valuable football club brand in the Premier League according to Brand Finance [4] - The club is focused on developing the Etihad Campus into a premier fan experience center and an entertainment destination, emphasizing sustainability and social responsibility [4]

Core Insights - Liverpool FC has entered into a multi-year partnership with PayPal, marking PayPal's first collaboration with a Premier League club, enhancing payment solutions for football fans globally [1] - PayPal will introduce PayPal+, a free loyalty program allowing fans to earn reward points on matchday purchases, with tiered rewards that increase with loyalty [2] - PayPal will become the preferred digital payment method for Liverpool FC, with enhanced visibility on the club's digital platforms and during matches at Anfield and St Helens [3] Group 1 - The partnership aims to elevate the experience for Liverpool FC supporters by providing secure and efficient payment options [5] - PayPal's commitment to supporting women's football and grassroots initiatives aligns with Liverpool FC's values and future focus [5][4] - The collaboration will also promote the profile of LFC Women and expand grassroots football programs through the LFC Foundation [4] Group 2 - PayPal has over 400 million active accounts across 200 markets, supporting transactions in 25 currencies, positioning itself as a leader in digital payments [1][6] - The integration of PayPal into Liverpool FC's ecommerce and All Red platforms will streamline the transaction process for fans [3] - PayPal's marketing strategy emphasizes a seamless and flexible experience for sports fans, enhancing engagement through rewards for purchases [6]

Market Trend - Sunderland AFC is considering selling a stake in its women's team, following a trend among European football clubs to leverage the increasing popularity and financial opportunities in women's football [1]

Core Viewpoint - Atlético de Madrid has reached an agreement for Apollo Sports Capital to become the majority shareholder, ensuring continuity in leadership while aiming for long-term success and growth [1][3][8]. Company Overview - Atlético de Madrid is one of Europe's most prestigious football clubs, with a rich history of success since its foundation in 1903, and a dedicated global fan base [11][12]. - The club has achieved significant sporting success and brand growth over the last two decades under the leadership of Miguel Ángel Gil and Enrique Cerezo [2][11]. Investment Details - Apollo Sports Capital's investment will enhance Atlético de Madrid's financial strength, sporting competitiveness, and community impact, with a focus on long-term growth [3][4]. - The shareholder group plans to invest additional capital for long-term projects, including the development of Ciudad del Deporte, a new sports and entertainment district [4][12]. Leadership and Management - Miguel Ángel Gil and Enrique Cerezo will continue to lead the club as CEO and President, respectively, ensuring a consistent vision and leadership [2][5]. - Apollo Sports Capital aims to support the club's strategy and enhance activities off the pitch, particularly through the development of Ciudad del Deporte [7][8]. Future Prospects - The investment is expected to create significant value for both Atlético de Madrid and the local economy, with plans to enhance the fan experience and community engagement [8][9]. - The transaction is subject to customary closing conditions and is anticipated to be completed in Q1 2026 [8].

Core Insights - Globant and LALIGA have signed a Memorandum of Understanding (MoU) to transform LALIGA's operations through the adoption of artificial intelligence (AI) [1][4] - The partnership will utilize Globant's AI Pods subscription model, which consists of teams of AI agents supervised by experts to enhance operational efficiency [2][4] - The collaboration aims to create AI agents in key areas such as talent development, operations, and technology to improve sports performance analysis and workflow automation [3][4] Company Overview - Globant is a digitally native company focused on reinventing businesses through innovative technology solutions, with a strong emphasis on AI and digital transformation [1][8] - LALIGA is the largest football ecosystem globally, comprising 20 clubs in LALIGA EA SPORTS and 22 in LALIGA HYPERMOTION, with a significant social media following of over 258 million [6][7] Strategic Goals - LALIGA aims to incorporate AI as a strategic pillar for operational excellence and to modernize its competition, enhancing fan engagement [4] - The partnership is expected to set a precedent in the sports industry by being the first global sports organization to adopt agentic AI models [4][5] Technological Impact - The AI Pods model has been successfully implemented in various industries, including aviation and banking, indicating its potential for scalability and effectiveness in sports [2][3] - Sportian, the joint venture between Globant and LALIGA, will leverage AI to create a comprehensive suite of technological solutions for sports organizations [3][5]

Tonight, a shocking loss rocking the NFL. Dallas Cowboys defensive end Marshon Neland died of an apparent self-inflicted gunshot wound following a police chase late Wednesday night. Frisco police say the 24year-old's vehicle evaded state troopers during a brief pursuit, officials say crashing near the team's headquarters.Neland fled the scene on foot. During the search, authorities were told Neland had expressed suicidal ideiations. Dispatch audio indicates Neland's girlfriend called police.>> She's saying ...

Core Viewpoint - AIA Group Limited has announced an extension of its partnership with Tottenham Hotspur Football Club, transitioning to a Global Training Partner role from July 2027 to June 2032, while remaining the Club's Global Principal Partner until the end of the 2026/2027 season [1][2][5]. Partnership Details - The partnership will see AIA's brand featured on the training wear for all Spurs teams and coaches' apparel, and it will continue to appear on LED signage at the Tottenham Hotspur Stadium [4][5]. - This extension marks nearly two decades of collaboration, making it one of the longest sponsorships in Premier League history [5]. Achievements and Impact - Since the partnership began in 2013, AIA and Tottenham Hotspur have achieved significant milestones, including the Club's global growth and the opening of a state-of-the-art stadium [7]. - AIA's brand has been prominently displayed on Spurs shirts, reaching billions of viewers worldwide, which has helped AIA strengthen its position as a leading insurance brand [7]. Community Engagement - Over 175,000 young people across Asia have participated in AIA football clinics run by Spurs coaches, promoting health and well-being [8]. - AIA's AIA One Billion initiative aims to engage a billion people to live healthier lives by 2030, having already reached over half a billion people [8]. Future Initiatives - The partnership reflects a shared commitment to promoting healthy living and personal development, particularly in Asia, which has the largest fanbase for the Premier League [9]. - Both AIA and Tottenham Hotspur are excited to introduce new initiatives that empower people across Asia to lead healthier lives [9][11].

Core Viewpoint - AIA Group Limited has announced an extension of its partnership with Tottenham Hotspur Football Club, transitioning to a Global Training Partner from July 2027 to June 2032, while remaining the Club's Global Principal Partner until the end of the 2026/2027 season [1][6]. Group 1: Partnership Details - AIA will feature its brand on the training wear for all Spurs teams and coaches' apparel starting July 2027, and its branding will continue to appear on LED signage at the Tottenham Hotspur Stadium [2]. - The partnership aims to promote healthy living and will include campaigns for both men's and women's Spurs squads [2][5]. Group 2: Historical Context and Achievements - Since the partnership began in 2013, AIA and Tottenham Hotspur have achieved significant milestones, including the opening of a state-of-the-art stadium and the Club's success in lifting the UEFA Europa League trophy [3]. - AIA's brand has been prominently displayed on Tottenham Hotspur shirts, reaching billions of viewers globally, which has helped AIA strengthen its position as a leading insurance brand [3]. Group 3: Community Engagement and Initiatives - Over 175,000 young people in Asia have participated in AIA football clinics run by Spurs coaches, emphasizing the partnership's commitment to community engagement [4]. - AIA's AIA One Billion initiative aims to engage a billion people to live healthier lives by 2030, having already reached over half a billion people [4]. Group 4: Leadership Statements - AIA's Chief Marketing Officer expressed excitement about the partnership's evolution, highlighting the shared belief in the power of sport to inspire healthier living [5]. - The Chief Revenue Officer of Tottenham Hotspur noted the historical significance of the partnership, marking nearly two decades of collaboration, making it one of the longest Premier League club sponsorships [6].

Accessibility StatementSkip Navigation Collaboration Focused on Innovation, Designing the Future LFC Academy and Creating a Lasting Impact WESTMINSTER, Colo., Oct. 31, 2025 /PRNewswire/ --Â Trimble (Nasdaq: TRMB) today announced a new multi-year global sponsorship with Liverpool Football Club (LFC), marking a significant expansion of Trimble's global sports marketing strategy. This collaboration is driven by shared values of precision, innovation and a commitment to transforming how work gets done — both on ...

Core Insights - House of Doge Inc. has partnered with Brag House Holdings and U.S. Triestina Calcio 1918 for a multi-asset sponsorship that prominently features Dogecoin on the club's match jerseys, marking a significant milestone as the first cryptocurrency company to own a major stake in a professional football club [1][4] - The sponsorship aims to enhance the recognition of Dogecoin as a practical digital currency, integrating it into real-world applications such as ticketing and merchandise payments at the stadium [4][5] - The agreement will be active for the remainder of the 2025/26 season and the entire 2026/27 season, with the kit reveal and on-pitch debut pending final creative approvals [6] Company Overview - House of Doge is the official corporate arm of the Dogecoin Foundation, focused on promoting Dogecoin as a widely accepted decentralized currency and investing in infrastructure for its integration into everyday commerce [7] - Brag House is a media technology gaming platform that aims to transform casual gaming into a community-driven experience, connecting brands with the Gen Z demographic through gaming and social interaction [9] Sponsorship Details - Dogecoin will be featured as the main branding on Triestina's official match kits, with House of Doge branding appearing on sleeves and shorts [8] - The sponsorship includes visibility on in-stadium LED boards, promotional videos during matchdays, and branding on media backdrops for interviews [8]