Core Insights - Life360 has introduced two innovative advertising tools: Place Ads and Uplift, aimed at enhancing brand messaging through real-world behavior and measurable in-store impact [1][5][6] Group 1: Product Innovations - Place Ads by Life360 is a location-based targeting product that delivers brand messages based on real-world behavior and household context, predicting family needs based on movement patterns [3][5] - Uplift by Life360 is a footfall attribution tool that connects ad exposure to physical store visits, providing advertisers with deterministic measurement without relying on third-party data [5][6] Group 2: User Engagement and Data Insights - Life360 has over 83 million monthly active users, with members engaging with the app an average of five times per day, making it one of the top 15 U.S. iOS apps by daily engagement [2][8] - Approximately 95% of Life360 members share their location, enabling precise and context-aware advertising that surpasses fragmented third-party models [2][6] Group 3: Early Success and Use Cases - An early partnership with Uber demonstrated the effectiveness of Place Ads, resulting in over 100,000 rides booked by targeting airport travelers immediately upon landing [4] - Uplift allows advertisers to link ad exposure to verified store visits, providing insights into family dynamics and decision-making processes within households [5][6] Group 4: Privacy and User Experience - Life360's advertising platform prioritizes user privacy, utilizing first-party location insights while excluding sensitive data, ensuring that families maintain control over their information [6][8] - The company aims to create value for both advertisers and families, enhancing the overall user experience while delivering measurable results [5][6]

TORONTO and NEW YORK, June 12, 2025 (GLOBE NEWSWIRE) -- illumin Holdings Inc. (TSX:ILLM, OTCQB:ILLMF) (“illumin” or “Corporation”), the advertising technology platform that enables you to win your next customer, today announced that at its annual general meeting of shareholders held on June 11, 2025 (the “Meeting”), all director nominees proposed by the management of the Corporation were elected as directors of the Corporation, as follows: NomineeVotes “For”% Votes ForVotes “Against”% Votes AgainstSheldon P ...

NEW YORK, June 12, 2025 /PRNewswire/ -- The Gross Law Firm issues the following notice to shareholders of DoubleVerify Holdings, Inc. (NYSE: DV).Shareholders who purchased shares of DV during the class period listed are encouraged to contact the firm regarding possible lead plaintiff appointment. Appointment as lead plaintiff is not required to partake in any recovery.CONTACT US HERE:https://securitiesclasslaw.com/securities/doubleverify-holdings-inc-loss-submission-form-2/?id=152577&from=4CLASS PERIOD: Nov ...

Core Insights - DoorDash is acquiring advertising technology company Symbiosys for $175 million, enhancing its advertising capabilities and revenue generation [1][2] - The acquisition is part of DoorDash's strategy to expand its ad business, which currently generates over $1 billion annually [2][4] - The deal will allow DoorDash to offer advertisers, including over 150,000 restaurants and brands, a comprehensive way to manage their advertising across various platforms [4][5] Company Strategy - DoorDash aims to build the future of local commerce advertising by integrating AI-powered tools and expanding product capabilities through the acquisition of Symbiosys [3] - The company is also enhancing its advertising offerings with new features such as AI tooling for campaign management and sponsored brand enhancements [5] - This acquisition follows DoorDash's recent purchases of hospitality tech company SevenRooms and U.K.-based Deliveroo, indicating a broader strategy to strengthen its commerce platform [5][6] Market Position - The acquisition of Deliveroo, which operates in over 30 countries and serves 42 million monthly active users, is expected to bolster DoorDash's position in global commerce [8][9] - DoorDash's combined operations with Deliveroo will cover more than 40 countries, reaching a population of over 1 billion people, thereby providing local businesses with essential tools and technology [9]

Core Viewpoint - AppLovin's stock experienced a significant drop due to its exclusion from the S&P 500 Index, despite a recent price target upgrade from Morgan Stanley, indicating mixed market sentiment towards the company [2][4][9]. Group 1: Stock Performance and Market Reaction - AppLovin's stock closed down over 8% on June 9, following the announcement that it would not be added to the S&P 500 Index [2][4]. - The company has seen a remarkable stock price increase of approximately 1,840% over the past two years [3]. - Morgan Stanley raised AppLovin's price target from $420 to $460, suggesting a potential upside of 20% from its June 9 closing price [3][4]. Group 2: S&P 500 Inclusion Implications - Inclusion in the S&P 500 Index is crucial for gaining exposure to institutional investors, which can significantly boost a company's stock price [4][5]. - AppLovin is one of only two companies with a market cap over $100 billion that is not part of the S&P 500, the other being Strategy [7]. - The exclusion from the index means AppLovin will miss out on substantial institutional buying, which typically occurs when new companies are added to the index [6][8]. Group 3: Business Developments and Future Outlook - AppLovin's advertising technology segment generated over $3.7 billion in sales over the last 12 months, contrasting with the performance of Strategy [8]. - The company is in the process of selling its first-party (1P) mobile game studios, which is expected to close in Q2 pending regulatory approval [11]. - Morgan Stanley believes that the sale of the 1P business will enhance AppLovin's overall value by allowing it to maintain high-margin ad revenue without the operational costs associated with running the studios [12][13].

Core Insights - Instacart has expanded its partnership with The Trade Desk to enhance programmatic campaign performance using retail media data, allowing advertisers to create custom audiences based on specific product criteria [1][4][6] - The integration enables real-time sales measurement signals from Instacart to be accessed directly within The Trade Desk platform, facilitating closed-loop measurement for advertisers [5][6] Group 1: Partnership and Integration - The partnership allows approved advertisers to build first-party custom audiences and optimize campaigns mid-flight without the need for insertion orders [4][6] - Instacart is the first U.S. retail media network to integrate its grocery selection with The Trade Desk platform, streamlining self-service use cases for advertisers [1][4] Group 2: Advertising and Measurement - Advertisers can now measure the impact of Instacart audience segments on business outcomes, including attributed sales and return on ad spend (ROAS) [5][6] - The closed-loop reporting feature provides clear insights into sales impact, enabling media teams to optimize campaigns in real-time [5][7] Group 3: Market Position and Ecosystem - Instacart collaborates with over 7,000 active brands and 1,800 retail partners, simplifying the advertising process across fragmented retail networks [9] - The expanded functionality is part of Instacart's growing advertising ecosystem, which includes partnerships with major platforms like Google, Meta, and NBCUniversal [8][9]

Core Viewpoint - Rosen Law Firm is reminding investors who purchased common stock of DoubleVerify Holdings, Inc. during the specified Class Period of the upcoming lead plaintiff deadline for a class action lawsuit [1][2]. Group 1: Class Action Details - Investors who bought DoubleVerify common stock between November 10, 2023, and February 27, 2025, may be eligible for compensation without any out-of-pocket fees through a contingency fee arrangement [2]. - A class action lawsuit has already been filed, and those wishing to serve as lead plaintiff must act by July 21, 2025 [3]. Group 2: Reasons for the Lawsuit - The lawsuit alleges that DoubleVerify made false and misleading statements regarding its business operations, including the shift of customers' ad spending to closed platforms where DoubleVerify's capabilities were limited [5]. - It is claimed that the company overbilled customers for ad impressions served to declared bots and that its risk disclosures were materially false and misleading [5]. - The lawsuit asserts that the defendants' positive statements about DoubleVerify's business lacked a reasonable basis, leading to investor damages when the true details emerged [5]. Group 3: Rosen Law Firm's Credentials - Rosen Law Firm has a strong track record in securities class actions, having achieved the largest securities class action settlement against a Chinese company at the time and being ranked No. 1 for the number of settlements in 2017 [4]. - The firm has recovered hundreds of millions of dollars for investors, securing over $438 million in 2019 alone [4].

Core Viewpoint - The Gross Law Firm has issued a notice to shareholders of DoubleVerify Holdings, Inc. regarding a class action lawsuit due to alleged misleading statements and failure to disclose critical information during the class period from November 10, 2023, to February 27, 2025 [1][3]. Allegations - The complaint alleges that DoubleVerify's customers shifted ad spending from open exchanges to closed platforms, where the company's technological capabilities were limited, impacting its competitive position against platforms like Meta and Amazon [3]. - It is claimed that DoubleVerify's ability to monetize its Activation Services was constrained due to the high costs and time required for technology development for closed platforms, which were not adequately disclosed to investors [3]. - The lawsuit states that monetization of DoubleVerify's Activation Services on certain closed platforms would take several years, contrary to what was communicated to shareholders [3]. - Competitors of DoubleVerify were reportedly better positioned to integrate AI into their offerings on closed platforms, negatively affecting DoubleVerify's competitiveness and profitability [3]. - The company allegedly overbilled customers for ad impressions served to bots operating from known data centers, raising concerns about its billing practices [3]. - The risk disclosures provided by DoubleVerify were claimed to be materially false and misleading, as they downplayed adverse facts that had already occurred [3]. - As a result of these issues, the positive statements made by the defendants regarding the company's business and prospects were deemed materially false or misleading [3]. Next Steps for Shareholders - Shareholders who purchased shares of DoubleVerify during the specified class period are encouraged to register for the class action by July 21, 2025, to potentially become lead plaintiffs [4]. - Once registered, shareholders will receive updates through a portfolio monitoring software regarding the status of the case [4].

Core Viewpoint - The article discusses a class action lawsuit against DoubleVerify Holdings, Inc. for alleged violations of the Securities Exchange Act of 1934, with claims of misleading statements and failure to disclose critical business challenges during the class period from November 10, 2023, to February 27, 2025 [1][3]. Company Allegations - The lawsuit alleges that DoubleVerify's customers shifted ad spending from open exchanges to closed platforms, where DoubleVerify's capabilities were limited, impacting its competitive position [3]. - It is claimed that the development of technology for closed platforms was more expensive and time-consuming than disclosed, limiting DoubleVerify's ability to monetize its Activation Services [3]. - Competitors were reportedly better positioned to incorporate AI into their offerings, adversely affecting DoubleVerify's profits [3]. - The company allegedly overbilled customers for ad impressions served to declared bots, and its risk disclosures were misleading [3]. Financial Impact - On February 28, 2024, DoubleVerify issued lower revenue growth expectations for Q1 2024, leading to a stock price drop of over 21% [4]. - On May 7, 2024, the company cut its full-year 2024 revenue outlook due to reduced ad spending, resulting in a nearly 39% decline in stock price [5]. - On February 27, 2025, DoubleVerify reported lower-than-expected Q4 2024 sales and earnings, with a stock price drop of more than 36% following the announcement [6]. Legal Process - Investors who purchased DoubleVerify common stock during the class period can seek appointment as lead plaintiff in the lawsuit, representing the interests of the class [7]. - The lead plaintiff can select a law firm to litigate the case, and participation as lead plaintiff does not affect the ability to share in any potential recovery [7]. About the Law Firm - Robbins Geller Rudman & Dowd LLP is a leading law firm in securities fraud and shareholder litigation, having recovered over $2.5 billion for investors in 2024 alone [8]. - The firm has a strong track record, being ranked 1 in securing monetary relief for investors in securities class action cases [8].

Core Insights - Equativ has successfully integrated Sharethrough, doubling its scale within three years and enhancing its global reach, particularly in North America [1][2] - The merger has established Equativ as a leading independent media platform, trusted by thousands of brands and major advertising agencies [2][3] - The newly unified Equativ aims to provide a comprehensive media platform, Maestro by Equativ, which integrates planning, promotion, and optimization into a single solution [2][3] Company Developments - The integration of Sharethrough marks the culmination of a year-long process following Equativ's acquisition in June 2024 [1] - Equativ has formed strategic partnerships with key players like Deutsche Telekom and Titan OS, and acquired Kamino Retail, reinforcing its commitment to innovation and global impact [2] - The company emphasizes a user-centric approach, aiming to simplify the advertising technology stack while delivering quality media and performance [2][4] Industry Impact - The merger is seen as a critical step in enhancing sustainability, transparency, and creativity in advertising, addressing the fragmented ad tech landscape [3] - Industry leaders express optimism about the combined entity's potential to influence the future of programmatic media and deliver sustainable results [3] - Equativ's platform is designed to meet the evolving needs of advertisers and agencies, providing clarity and efficiency in execution [3][4]