Group 1 - Company Meituan has been ranked 208th in the 2025 Fortune Southeast Asia 500 list, which highlights the highest revenue companies in Southeast Asia, reflecting strong financial performance in 2024 [1] - In 2024, Meituan achieved a total revenue of $1.51 billion, representing a year-on-year growth of 43.0%, with gross profit reaching $316.3 million, up 45.6% [1] - The adjusted EBITDA for 2024 was $138.3 million, marking a growth of 31.3% [1] Group 2 - The core driver of growth for Meituan is its continuous investment in AI and machine learning, with its programmatic interactive advertising platform Mintegral being a key growth engine [1] - Mintegral generated $1.44 billion in revenue in 2024, a 47.2% increase year-on-year, with smart bidding products contributing over 70% of total revenue [1] - The diversified vertical strategy has shown significant results, with Mintegral's gaming business revenue reaching $1.04 billion, a growth of 37.0%, while non-gaming revenue surged by 82.0% to $403.3 million [1][2] Group 3 - The CEO of Meituan emphasized the company's focus on transforming complex problems into growth opportunities in the rapidly evolving AI and advertising technology landscape [2] - The Fortune Southeast Asia 500 list showcases the economic vitality of the region, with the 500 companies generating a total revenue of $1.82 trillion [2]

Group 1 - Doordash Inc. has acquired advertising technology company Symbiosys for $175 million [1] - Doordash's advertising business currently generates annual revenue exceeding $1 billion [1]

Core Viewpoint - The Trade Desk (TTD) reported a revenue of $616 million for Q1 2025, a 25% increase year-over-year, with a customer retention rate of over 95% [1] - TTD emphasizes the importance of brand marketing in a changing economic landscape, particularly for Chinese brands seeking global presence [1] Group 1: Company Performance - TTD's Q1 2025 revenue reached $616 million, reflecting a 25% growth compared to the same period last year [1] - The company maintains a customer retention rate of over 95%, consistent over the past 11 years [1] Group 2: Brand Globalization - Chinese brands have surpassed U.S. brands in global industrial value share, with Chinese manufacturing accounting for 30% of the global total, while U.S. brands still hold a higher share of brand value at 18% [2] - The shift in Chinese brands' approach from sales conversion to long-term brand building is evident, focusing on brand value transmission and strategic planning [2][3] Group 3: Market Strategy - TTD assists Chinese brands in adapting their products and marketing strategies to different market ecosystems and consumer habits for better localization [3][4] - The ongoing trade war has prompted many companies to reassess their international strategies, recognizing the importance of brand resilience in uncertain environments [3][4] Group 4: Long-term Brand Strategy - Companies are increasingly investing in long-term brand strategies to enhance their resilience against market fluctuations, moving beyond short-term sales tactics [5] - The emphasis on brand as a core competitive advantage is crucial for maintaining consumer loyalty and market share in international markets [5]

在经济全球化进程中，中国品牌正凭借优质的产品力加速走向世界舞台，那些提前布局品牌建设的企 业，也展现出更强的风险抵御能力。这种从"产品出海"向"品牌出海"的战略转型，正重塑中国制造的国 际形象。 5月10日，在第九个"中国品牌日"期间，广告科技公司TheTradeDesk（纳斯达克：TTD，以下简 称"TTD"）中国区资深业务拓展总监吴昱霖接受《证券日报》记者采访时表示："从单纯追求销售转化 到注重长期品牌建设、从产品功能宣传到品牌价值传递、从短期营销到百年品牌的战略规划，中国品牌 正逐步建立起全球消费者信任的品牌力。这不仅体现在销售业绩上，更反映在品牌价值的持续增长。" 世界银行数据显示，中国头部品牌在全球工业增加值份额上已超越美国品牌，中国制造业占全球比重高 达30%。然而，在品牌价值份额方面，美国头部品牌仍占据更高比例，中国品牌占全球价值品牌的 18%。 业界普遍认为，当前，中国品牌在全球发展中的领先地位主要体现在"量"上，而在品牌力方面与全球领 先品牌相比还有差距。中国企业要实现高质量发展，必须通过提升品牌力来实现产品力的外延和价值提 升。品牌力的建设，是中国企业全球化过程中的长期主题。 从营销视角出 ...