记者丨肖潇 编辑丨王俊 "怎么才能让AI主动推荐我们的名字？"自DeepSeek春节走红以来，这类问题在广告行业中越 来越常见。 需求火热和市场崛起速度超乎大多数人想象。三四个月前，GEO还是一个需要科普的新名 词，现在许多品牌方见到广告公司，上来就是三连问：你们比其他GEO服务商强在哪？怎么 配合操作？多久可以看到效果？ 所谓GEO（生成式引擎优化），是针对AI聊天大模型的一种新营销方式。 简单来说，就是通 过生产AI喜欢的内容，投放到AI喜欢的平台，潜移默化地让商家名字更容易出现在AI的答案 中 。比如，当用户提问AI"哪款平价电动牙刷比较好"时，谁能被回答，谁就能在这块流量新 大陆抢占先机。 在搜索引擎时代，SEO（搜索引擎优化）作为一个重要商业生态，撑起了近900亿美元的庞大 市场。据头豹研究院估测，今年国内GEO市场规模约为21亿元，仅为SEO的十分之一；到 2027年预计将跃升到242亿元，反超SEO一倍。 但与发展成熟的SEO产业不同，GEO还处于发育期。一位广告从业者形容， 现在就像"20年 前互联网营销刚开始的野蛮年代" ：有的公司用AI批量生成伪原创内容，发几百条链接碰运 气；有的公司承诺 ...

Core Insights - WPP's shares dropped 18%, reaching $29.34, the lowest since Covid began, due to disappointing quarterly earnings and lowered profit forecasts [1][2] - The advertising sector is experiencing significant disruption from AI technologies, which can perform tasks at much lower costs than traditional methods [2] - Trading volume for WPP was nearly eight times its average, coinciding with a poor performance on the London Stock Exchange [3] Company-Specific Developments - WPP Media, a key subsidiary, was recently terminated by Paramount after 20 years, and Coca-Cola shifted its North American media buying to Publicis [4] - CEO Mark Read indicated that the lowered profit forecast was due to client losses and economic uncertainty, while acknowledging distractions in the business [5] - The implementation of a new strategy for WPP Media is ongoing, but improvements in business performance have not yet been realized [5] Industry Context - Other major advertising agencies, such as Omnicom and Interpublic, also saw declines of 3% in their stock prices [3] - Digital ad sellers like Meta and YouTube continue to show steady growth, contrasting with the struggles faced by traditional advertising firms [6] - The overall advertising environment remains uncertain, as highlighted by comments from industry leaders [5]

Group 1 - Azerion has sold its subsidiary Whow Games to DoubleDown Interactive for a total consideration of €65 million, consisting of an upfront payment of €55 million and an earn-out of up to €10 million [1] - The sale is part of Azerion's strategy to reinforce digital advertising as its core business while expanding into cloud infrastructure and AI-driven solutions [2][3] - The company has previously optimized its portfolio, including the divestment of its social card games portfolio in 2023 for €81.3 million [3] Group 2 - Founded in 2014, Azerion has become a major player in digital advertising, generating €551 million in revenue in 2024, a 7% year-on-year increase, with a revenue guidance for 2025 between €600–650 million [4] - In Q1 2025, Azerion reported a 68% growth in EBITDA compared to the same period last year, attributed to a focus on efficiency and profitability [4] - The company has launched Azerion Intelligence, a platform providing affordable cloud hosting and access to open-source AI tools, addressing the growing demand for local alternatives to major cloud providers [5]

Core Insights - Azerion, a prominent European digital advertising platform, has sold its subsidiary Whow Games to DoubleDown Interactive for €65 million, consisting of an upfront payment of €55 million and an earn-out of up to €10 million [1][2][3] Company Strategy - The sale is part of Azerion's strategy to reinforce digital advertising as its core business while expanding into cloud infrastructure and AI-driven solutions [2][3] - The company has been optimizing its portfolio, including the divestment of its social card games portfolio in 2023 for €81.3 million [3] Financial Performance - Azerion generated €551 million in revenue in 2024, reflecting a 7% year-on-year increase, with revenue guidance for 2025 projected between €600 million and €650 million [4] - In Q1 2025, the company reported a 68% growth in EBITDA compared to the same period last year, attributed to a focus on efficiency and profitability [4] Market Position - Azerion is positioned as one of Europe's innovative players in digital advertising and is addressing the growing demand for scalable cloud and AI alternatives to large US providers [3][5] - The company recently launched Azerion Intelligence, a platform offering affordable cloud hosting and access to open-source AI tools, catering to the increasing demand for local and cost-efficient AI services [5]

Advertising giant WPP lowered its guidance and warned of a pullback in client spending, citing a "challenging economic backdrop." https://t.co/3lMBh6ZCJs ...

NEW YORK, July 9, 2025 /PRNewswire/ -- Omnicom (NYSE: OMC) will publish its second quarter 2025 results on Tuesday, July 15, 2025 after the New York Stock Exchange close of trading. The company will also host a conference call to review such financial results on Tuesday, July 15, 2025, starting at 4:30 p.m. Eastern Time. A live webcast of the call will be available at Omnicom's investor relations website, investor.omnicomgroup.com, along with the related earnings press release and slide presentation. A webc ...

X's ad business improved under departing CEO Linda Yaccarino, but it's still tough times ahead | TechCrunch https://t.co/CuRDTV9iLS ...

France’s antitrust regulator said it notified Meta of a potential violation of competition rules relating to the online advertising sector https://t.co/hIBPjfdb6Q ...

The CEO of Twitter, now known as X, Linda marino, will be stepping down from the company after just two years. She said it in a tweet, doesn't give a reason. We bring in Bloomberg's Max Chacon, who covers all things ex and Elon Musk for us.Why do you think she's leaving. Well, if you've been following the news lately, there's there have been quite a few reasons, I think, that have pushed Linda Carino away. I should say, first of all, two years, a long time in Elon Musk's orbit, especially in the role she wa ...

Core Viewpoint - Thumzup Media Corporation is expanding its digital asset strategy to include a broader range of cryptocurrencies beyond Bitcoin, aiming to enhance financial flexibility and support the growth of its AdTech platform [1][2][3] Company Strategy - The Board of Directors has authorized management to accumulate additional cryptocurrencies, specifically Dogecoin (DOGE), Litecoin (LITE), Solana (SOL), Ripple (XRP), Ether (ETH), and USD Coin (USDC) [1][2] - This initiative builds on the existing strategy that allows the company to hold up to 90% of its liquid assets in Bitcoin, with current holdings of 19.106 BTC valued at approximately $2.1 million as of July 8, 2025 [2] Management Perspective - The CEO of Thumzup stated that diversifying into other leading cryptocurrencies aligns with the company's commitment to innovation and prudent treasury management, which could enhance financial flexibility as the company scales its operations [3] Product Offering - Thumzup Media Corporation is focused on democratizing the social media branding and marketing industry through its flagship product, the Thumzup platform, which allows users to earn cash for posting about participating advertisers [3]