Google hired investment bank Lazard to evaluate the potential sale of its advertising exchange unit in 2020, according to court testimony on Wednesday. A federal judge declared last April that the business is an illegal monopoly https://t.co/3sO4WC8qRB ...

Oct 1, 2025 10:00 AM Eastern Daylight Time MERGE Growth Trajectory Accelerates with Appointment of Former Meta Content Leader Cait Vlastakis Smith to Head Creative Strategy As Executive Vice President of Creative Strategy, Cait will drive proven leadership in digital strategy, creative storytelling, and experience design across technology and healthcare brands. Prior to Meta, Cait led brand strategy efforts for emerging SaaS, open source, and technology clients at the brand agency New Kind. She also served ...

Core Viewpoint - Amazon.com Inc has been a leading tech stock, excelling in e-commerce, cloud computing, and advertising, yet its stock performance has disappointed investors recently [1][2]. Stock Performance - Despite the broader equity market reaching new highs, Amazon's stock has not surpassed its all-time high of $240 from February [2]. - The stock has encountered resistance at the $240 level multiple times over the past nine months, indicating a potential "triple top" pattern, which is a bearish signal [3][4][5]. Technical Analysis - The triple top pattern suggests that buyers are losing confidence at the $240 price point, making it increasingly difficult for the stock to break through this ceiling [4][6]. - The recent inability of Amazon to capitalize on favorable market conditions raises concerns about the sustainability of its bullish momentum [6]. Analyst Ratings - Wells Fargo upgraded Amazon's rating from Equal Weight to Overweight, indicating a stronger commitment to the bullish outlook, especially in light of the stock's struggles to break the $240 barrier [7][9]. - The upgrade is significant as it reflects a high degree of confidence in Amazon's potential to overcome current resistance levels [9]. Growth Drivers - The upgrade from Wells Fargo is based on expectations surrounding Project Rainier, which aims to accelerate growth in Amazon Web Services (AWS) amidst increasing demand for AI workloads [10]. - Amazon's advertising business is also highlighted as one of the fastest-growing segments, alongside its robust e-commerce operations, particularly with the upcoming Prime Day expected to drive significant consumer spending [11][12]. Long-term Outlook - Amazon possesses multiple growth drivers that provide a strong long-term outlook, despite recent stock performance challenges [12]. - The underlying business fundamentals remain solid, suggesting that the stock may soon gain enough momentum to reach new highs [12].

Accessibility StatementSkip Navigation Board of Directors has extended the current window for share repurchases from September 30, 2025 to October 31, 2025 LOS ANGELES, Oct. 1, 2025 /PRNewswire/ -- Thumzup Media Corporation ("Thumzup" or the "Company") (Nasdaq: TZUP), a digital asset accumulator and advertising industry disruptor, today announced that its Board of Directors has extended the window under which the broker-dealer executing the stock buyback may repurchase shares under the Company's newly aut ...

Core Insights - Magnite has announced the evolution of ClearLine, aimed at unifying curation and activation across its omnichannel advertising platform, enhancing the discovery and activation of inventory for buyers and curators [1][2] - The integration of AI assistance and agentic workflows into ClearLine is part of Magnite's strategy to leverage technology from its recent acquisition of streamr.ai [1] Product Features - ClearLine is built on the same infrastructure as Magnite's SpringServe, allowing for curated campaigns to be executed closer to the impression, which results in higher data fidelity and reduced signal loss [2] - Buyers and curators can define deal terms, pricing, and targeting directly, with the flexibility to package deals using first and third-party audiences through Magnite Access [2] Market Positioning - The evolution of ClearLine is positioned to create a frictionless path between advertisers and audiences, particularly in streaming TV, where advertisers can reach 109 million US ad-supported households [3] - ClearLine's capabilities are expected to drive greater performance and unlock new opportunities across connected TV (CTV) and omnichannel video [3] Client Benefits - Clients have expressed that ClearLine simplifies access to inventory, enhances efficiency, and allows for better performance in campaign activation [3] - The platform enables centralized management of data and inventory, streamlining programmatic monetization and maintaining transparency [3] Company Overview - Magnite is recognized as the world's largest independent sell-side advertising company, facilitating monetization across various formats including CTV, online video, display, and audio [4] - The company operates globally with offices in major cities across North America, EMEA, LATAM, and APAC, executing billions of advertising transactions each month [4]

Accessibility StatementSkip Navigation Certain statements in this press release contain forward-looking statements, including statements within the meaning of the Private Securities Litigation Reform Act of 1995. In addition, from time to time, Omnicom or IPG or their representatives have made, or may make, forward-looking statements, orally or in writing. These statements may discuss goals, intentions and expectations as to future plans, trends, events, results of operations or financial condition, or othe ...

Google is willing to share more data with publishers to remedy a court’s finding that the Alphabet unit illegally monopolized some advertising technology, a senior executive said https://t.co/9a5veKQTOg ...

Core Viewpoint - Guggenheim has lowered its price target for The Trade Desk to $55.00 from $75.00 while maintaining a Buy rating, citing competitive headwinds and near-term uncertainty [1] Group 1: Competitive Landscape - Investor focus remains on macroeconomic conditions and competitive pressures, particularly from Amazon's demand-side platform [1] - Analysts noted that the narrative of Amazon gaining DSP market share could negatively impact sentiment until The Trade Desk shows revenue reacceleration, expected to begin in the second quarter of 2026 [2] Group 2: Company Strategy and Performance - The Trade Desk's management is targeting 100% adoption of its Kokai platform by year-end, up from over 70% in the second quarter [1] - Advertising demand trends are consistent with late second-quarter levels, although consumer packaged goods and auto brands are facing tariff-related pressures [2] Group 3: Future Outlook - Guggenheim forecasts growth driven by connected TV adoption, political advertising in 2026, and audio monetization [3] - The firm considers 2025 a transition year, supported by the Kokai rollout, headcount expansion, and new leadership hires [3]

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive Brief: Horizon Media Holdings and Havas on Monday (Sept. 29) announced a new joint venture called Horizon Global, according to a press release. The entity will be one of the world’s top media investors, with a combined $20 billion in global billings. Headquartered in New York, Horizon Global will focus on U.S.-centric global clients and bring together H ...

Core Insights - Lamar Advertising Company (LAMR) has completed refinancing transactions totaling $1.1 billion to strengthen its balance sheet for future growth [1] - The refinancing includes the sale of $400 million in 5.375% Senior Notes due 2033 and a new $700 million Term-Loan B facility [2][3] - The refinancing enhances financial flexibility, improves liquidity, and extends the maturity profile of the company's debt [4][8] Financial Details - The $400 million raised from Senior Notes will be used to repay outstanding debt under the revolving portion of its senior credit facility and the Accounts Receivable Securitization Program [2] - The new Term-Loan B facility of $700 million has a seven-year term with an interest rate of 150 basis points over SOFR, replacing an existing $600 million TLB due in 2027 [3] - As of June 30, 2025, the company had $363 million in liquidity, consisting of $55.7 million in cash and cash equivalents and $307.3 million available under its revolving credit facility [5] Market Performance - Over the past six months, shares of Lamar have increased by 6.9%, contrasting with a 0.2% decline in the industry [5]