PepsiCo announcing it will boost its stake in energy drink maker Celsius, increasing its ownership to about 11%. Celsius will acquire the Rockstar energy brand in the US and Canada, while PepsiCo will nominate an additional director to serve on the board at Celsius. Let's bring in Celsius CEO John Fieldley this morning talking more about how this came about.John, congratulations. Good to have you. >> Glad to be here.>> What um talk explain what Pepsi sees in you guys. >> Yeah. Yeah.No, it's u well within Ce ...

Financial Data and Key Metrics Changes - The company proposed an amendment to increase the number of authorized shares of common stock from 7,500,000 to 400,000,000, following a reverse split to meet New York Stock Exchange requirements [4][5]. Business Line Data and Key Metrics Changes - No specific data on business lines or key metrics was provided in the meeting [8]. Market Data and Key Metrics Changes - No specific market data or key metrics were discussed during the meeting [8]. Company Strategy and Development Direction and Industry Competition - The increase in authorized shares is aimed at ensuring the company can function properly and support its growth strategy [4][5]. Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the proposal to amend the Articles of Incorporation, indicating a positive outlook for the company's operational capabilities [4][5]. Other Important Information - The proposal was approved by the required vote of stockholders, with final voting results to be reported in a current report Form 8-K to be filed with the SEC [7]. Q&A Session Summary - There were no questions presented during the Q&A session, and the meeting concluded without further inquiries [6][7].

Celsius Holdings Inc (NASDAQ:CELH) stock is trading at 52-week highs today, after PepsiCo (PEP) increased its stake in the energy drink name through a $585 million deal. At last glance, CELH was up 5.1% to trade at $62.72, earlier hitting a peak of $63.49. Celsius stock rallied this month after an Aug. 7 post-earnings bull gap of 17.3%, and is currently up 140% since the start of the year. At the close today, the shares are on track to capture their fourth-straight weekly win. Options bulls are chiming in a ...

Financial Data and Key Metrics Changes - The company proposed to increase the number of authorized shares of common stock from 7,500,000 to 400,000,000, following a reverse split to meet New York Stock Exchange requirements [4][5]. Business Line Data and Key Metrics Changes - No specific data or metrics regarding individual business lines were provided in the meeting [6]. Market Data and Key Metrics Changes - No specific market data or metrics were discussed during the meeting [6]. Company Strategy and Development Direction and Industry Competition - The increase in authorized shares is aimed at ensuring the company can function properly and support its growth strategy [4][5]. Management's Comments on Operating Environment and Future Outlook - Management did not provide specific comments on the operating environment or future outlook during the meeting [6]. Other Important Information - The proposal to amend the Articles of Incorporation was approved by the required vote of stockholders, with final voting results to be reported in a current report filed with the SEC [7][8]. Q&A Session All Questions and Answers - There were no questions presented during the Q&A session [6][7].

Financial Data and Key Metrics Changes - The company proposed to increase the number of authorized shares of common stock from 7,500,000 to 400,000,000, following a reverse split to meet New York Stock Exchange requirements [4][5]. Business Line Data and Key Metrics Changes - No specific data or metrics regarding individual business lines were provided in the meeting [6]. Market Data and Key Metrics Changes - No specific market data or metrics were discussed during the meeting [6]. Company Strategy and Development Direction and Industry Competition - The proposal to amend the Articles of Incorporation is aimed at ensuring the company can function properly in the market [4][5]. Management's Comments on Operating Environment and Future Outlook - Management did not provide specific comments on the operating environment or future outlook during the meeting [6]. Other Important Information - The proposal to increase the authorized shares was approved by the required vote of stockholders, with final voting results to be reported in a current report Form 8-K filed with the SEC [7]. Q&A Session All Questions and Answers Question: Were there any questions from stockholders? - No questions were presented during the Q&A session [6][7].

Celsius Holdings (CELH) Conference Call Summary Company Overview - **Company**: Celsius Holdings, Inc. - **Industry**: Energy Drinks Key Points Strategic Partnership with PepsiCo - Celsius Holdings announced a significant expansion of its long-term strategic partnership with PepsiCo, becoming PepsiCo's strategic energy drink captain in the U.S. [4][5] - This role enhances alignment and unifies go-to-market strategies across Celsius's energy portfolio, including Celsius, Elani New, and Rockstar Energy brands [6][8][10]. Acquisition of Rockstar Energy - Celsius agreed to acquire the Rockstar Energy brand in the U.S. and Canada from PepsiCo, which complements its existing brands [6][10]. - The acquisition is expected to add over $250 million in annual sales to Celsius's portfolio [13][34]. Financial Details - PepsiCo received $585 million in newly issued convertible preferred stock, increasing its ownership stake in Celsius to approximately 11% [7][14]. - The preferred stock carries a 5% dividend and is designed to maintain Celsius's flexibility while aligning PepsiCo's interests with its performance [14]. - The transaction is expected to be accretive to cash EPS in the first full year [14]. Market Position and Growth Potential - Elani New is positioned as the fastest-growing brand in modern energy, with expectations for significant expansion in availability and appeal to young, female, and wellness-focused consumers [8][9]. - The partnership is projected to create a 20% share of the U.S. energy drink category, expanding consumer reach and positioning Celsius for sustained growth [17][18]. Transition and Integration - Transition services agreements and manufacturing agreements are in place to facilitate the integration of Rockstar into Celsius's operations [11][12]. - There may be some inventory write-offs and margin pressure during the transition, similar to previous transitions into the Pepsi system [12][68]. SKU Rationalization - There will be SKU rationalization for Rockstar to optimize the portfolio, which is anticipated to impact financial projections [35][36]. - The expected margin profile for Rockstar will initially reflect historical performance before transitioning to improved margins over time [54]. Future Outlook - The strategic alignment with PepsiCo is expected to enhance execution, shelf space, and overall category productivity [21][46]. - Celsius is optimistic about leveraging PepsiCo's distribution network to drive efficiencies and improve gross profit margins [46][67]. Additional Insights - The captaincy role provides Celsius with strategic control over portfolio management, promotional strategies, and priority periods [21][44]. - The transition is expected to be less disruptive than previous integrations, with positive feedback from distributors regarding the handling of transitions [66][68]. Conclusion - Celsius Holdings is poised for significant growth through its expanded partnership with PepsiCo, the acquisition of Rockstar Energy, and the strategic alignment of its product portfolio. The company is focused on optimizing its operations and enhancing shareholder value while navigating the transition process.

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