Core Points - The "Jilin Sika Deer" public brand was officially launched at the 24th China Changchun International Agricultural and Food Expo on August 15, marking a new chapter in the brand development of Jilin Sika Deer [4][5] - The event attracted over 100 representatives from livestock departments and research institutions from regions such as Jiangsu, Zhejiang, Shanghai, Guangdong, Hong Kong, and Macau, with more than 40,000 online viewers [14] Group 1 - The "Jilin Sika Deer" public brand was unveiled during a promotional event that combined live presentations and online streaming, drawing significant attention [11] - The exhibition area featured high-quality livestock products, including Sika deer, beef cattle, pigs, and dairy products, attracting many buyers and consumers [8][9] - The event included specialized presentations on local public brands of Sika deer from Dongfeng County and Shuangyang District [21] Group 2 - The president of the Jilin Provincial Animal Husbandry Association introduced and interpreted the "Jilin Sika Deer" public brand logo, awarding certificates to the first batch of authorized enterprises [24][25] - Authorized representatives promoted Jilin Sika Deer products, aiming to enhance the brand's visibility and market reach [30]

Core Viewpoint - The article emphasizes the role of media in empowering the livestock industry in Guangdong, focusing on safety production, green transformation, and high-quality development through innovative approaches [2][3][6]. Group 1: Training and Development - A training session on livestock safety production and media empowerment for high-quality development was held in Guangzhou on August 13 [3]. - The training covered various aspects such as livestock safety production, resource utilization of livestock waste, and the control and development of Guangdong's pig production capacity [5][6]. Group 2: Media Empowerment - The initiative aims to implement the "Media+" strategy to support the "Hundred Million Project" for agricultural market system construction from 2025 to 2027 [9]. - The media is seen as a crucial hub in the "Open Agriculture" approach, facilitating the integration of internal vitality and external resources to support rural revitalization [13][14]. Group 3: Future Directions - Future efforts will focus on leveraging media's core advantages to integrate resources across the entire livestock industry chain, including e-commerce, service providers, and educational institutions [17]. - The goal is to upgrade traditional livestock products into culturally rich "New Year Dish" IPs, utilizing media channels to enhance market presence and achieve brand premium and industrial value growth [19].

Australia’s cattle herd is booming, but it's not enough to offset a global shortfall of beef https://t.co/Q0p1bVe1DM ...

Market Trends - U S cattle inventories are at their lowest levels since the 1950s [1] - Beef prices have surged to all-time highs in recent months [1]

Group 1: Company Overview - Amlan International is the animal health business of Oil-Dri Corporation of America, specializing in innovative feed additives that support animal health and performance globally [6] - Boviz Saúde Animal is a Brazilian company focused on providing natural, effective, and chemical-residue-free solutions for livestock producers, exclusively representing Amlan in the cattle market [7] Group 2: Market Context - Brazil is the world's second-largest beef producer and the largest beef exporter, accounting for approximately 18% of global beef production with an output of around 12 million tons annually [2] - Strategic regional partnerships are essential in delivering advanced solutions to meet the evolving needs of local producers in Brazil's competitive cattle market [2] Group 3: Partnership and Event Participation - Amlan International is strengthening its presence in Brazil's cattle market through a distribution partnership with Boviz Saúde Animal, with both companies participating in the Rio Preto Country Bulls Rodeo from July 9–13, 2025 [1][5] - The Rio Preto Country Bulls Rodeo is a significant event in Brazil, attracting around 100,000 attendees and providing an opportunity for Amlan and Boviz to connect with livestock producers and showcase their products [4][5] Group 4: Product Focus - Amlan and Boviz are committed to providing science-backed products that improve animal health, performance, and profitability, including innovative feed additives like Calibrin®-Z [3][5] - The partnership aims to empower producers to improve production efficiency responsibly while meeting the growing demand for high-quality beef [5]

The US will start reopening ports to Mexican livestock in phases, after trade along the southern border had been halted in May by the spread of a parasitic fly https://t.co/PNAUCTenq4 ...

Core Insights - The overall development of the livestock industry in the province remains stable in the first quarter of this year, with a total output of meat, eggs, and milk reaching 1.196 million tons, representing a year-on-year increase of 3.9% [1] Group 1: Production Data - The production of major livestock meat decreased to 936,000 tons, showing a year-on-year decline of 1.4% [1] - The poultry egg industry is thriving, with egg production reaching 249,000 tons, which is a significant year-on-year increase of 29.9% [1] Group 2: Market Supply - The supply of livestock products in the provincial market is sufficient, indicating a stable market environment for consumers [1]

Group 1 - The Brazilian agricultural minister announced that South Korea will exempt tariffs on Brazilian pork exports [1] - The tariff exemption applies to a quota of 10,000 tons of frozen pork, excluding pork belly [1]