Core Insights - The tourism market in the Yimeng Mountain area, particularly the Guimeng and Yunmeng scenic spots, has seen a significant increase in visitor numbers due to targeted marketing and innovative service measures, including the introduction of a "low-price" policy, resulting in a year-on-year doubling of visitor numbers [1][7] Group 1: Marketing Strategies - The "combination punch" strategy includes nationwide free entry policies to attract visitors, cultural empowerment to enhance consumption scenarios, and a layered promotional marketing matrix that improves visitor experience and boosts tourism economic growth [3] - From June 21 to July 13, the Guimeng and Yunmeng scenic spots implemented a nationwide free entry policy, significantly reducing travel costs and attracting price-sensitive student groups, leading to explosive growth in visitor numbers [3][4] - Additional promotional measures included free entry for university students, free access for ticket holders of a local concert, and various bundled ticket options, enhancing visitor choices and driving both visitor numbers and revenue growth through repeat consumption [3][4] Group 2: Enhanced Visitor Experience - The scenic spots have introduced unique activities to enhance visitor experience, such as the "Night Climb Mount Meng" project, which features immersive experiences like glow-in-the-dark environments and local cultural performances [4][6] - The Yunmeng scenic area has created an interactive "Lazy Cat Forest" scene, integrating music performances and close-up magic into the natural environment, providing an immersive entertainment experience for visitors [6] - A "71 yuan ticket + mutton soup" package was introduced during the Fuyang Festival, allowing visitors to enjoy local cuisine at a minimal additional cost, thereby upgrading the value experience [4][6] Group 3: Market Impact and Future Plans - The three-tiered marketing approach has effectively penetrated the market, optimizing the visitor demographic structure, with a notable increase in both online and offline visibility [7] - The scenic spots have actively participated in over 20 tourism promotion events organized by provincial and municipal cultural tourism departments, expanding their market reach, with a 15% year-on-year increase in out-of-province visitor share [7] - To sustain tourism enthusiasm, the scenic spots will offer special benefits for visitors under 18 from August 1 to 31, further stimulating the summer tourism market [7]

Group 1 - The core viewpoint of the article highlights the company's efforts in enhancing its service capabilities and reducing costs through the implementation of smart tourism technologies, including the "mountain climbing device," AI travel assistants, and drone transportation, which are expected to improve the traditional mountain tourism experience [1] - The renovation of Beihai Hotel is progressing rapidly and is expected to be completed by September 2025, which will enhance the accommodation capacity at the mountain top and stimulate the recovery of the hotel sector [1] - The company has adjusted its earnings forecasts for 2025-2026 due to pressure on ticket prices and a slowdown in hotel renovation progress, with projected EPS for 2025-2027 being 0.52, 0.56, and 0.59 yuan respectively, down from previous forecasts of 0.72 and 0.76 yuan for 2025 and 2026 [1]

Core Viewpoint - Hainan's tourism industry is enhancing its offerings to create a "cool summer experience" for visitors, integrating natural landscapes, cultural elements, and wellness services to attract a diverse range of tourists [2][5]. Group 1: Tourism Development - Hainan has 86 scenic spots rated 2A and above, with many tourists opting for these locations to escape the summer heat [2]. - Scenic areas like the Shenyu Island Cultural Tourism Resort are upgrading facilities and services to enhance visitor experiences [2][3]. - The focus is on attracting younger demographics, particularly urban professionals aged 35 to 45, with a reported 10% year-on-year increase in wellness tourism visitors [3]. Group 2: Unique Experiences - The Bailing Valley Li and Miao Cultural Tourism Area features traditional boat-shaped houses that provide physical cooling and cultural experiences, such as tasting local beverages [3][4]. - Various activities are being introduced across different scenic spots, including night runs and concerts at the top of mountains, and water activities in shaded areas [4]. Group 3: Strategic Initiatives - Since March, Hainan has implemented a comprehensive upgrade action plan focusing on infrastructure, service experience, and digital empowerment in tourism [5]. - The provincial tourism authority aims to enhance both the soft and hard capabilities of scenic spots, promoting a "cool summer" brand for Hainan tourism [5].

Core Insights - The article highlights the launch of new tourism experiences in Enshi, Hubei Province, particularly focusing on the "Earth Core Valley" scenic area, which aims to attract a significant number of visitors with innovative attractions [1][2] Group 1: New Attractions - The "Earth Core Valley" has introduced new attractions such as the "Cliff Train" and "Earth Core Adventure," enhancing the visitor experience with immersive and thrilling elements [1] - The Cliff Train spans 2400 meters and reaches a height of 200 meters above the valley floor, providing a unique perspective of the canyon's natural beauty [1] Group 2: Visitor Projections - Enshi aims to become a world-class tourist destination, with projections of over 100 million visitors in 2024 across the region [2] - The Earth Core Valley is expected to attract over 1.2 million visitors in 2024, positioning it as one of the most popular scenic spots in Enshi [2] Group 3: Cultural and Historical Integration - The scenic area integrates cultural history, mythology, and geological changes into its attractions, creating a narrative that enhances the visitor experience [2] - The management emphasizes the importance of innovation in tourism to leverage the unique geological and cultural attributes of the region [2]

Group 1 - The article highlights the emergence of new summer attractions in Hangzhou, particularly in Lin'an and Jiande, as a response to the summer heat, providing residents with refreshing getaway options [3] - Lin'an's Changhua Cold Spring Bay has opened, featuring over 20 water activities, with a focus on clean water, shade, and suitability for all ages, covering an area of approximately 50,000 square meters [4] - The "Wind Valley" scenic area has led to significant local economic benefits, with many villagers achieving doubled incomes and new job opportunities created through tourism development [5] Group 2 - Jiande's Hangtou Town offers a unique summer experience with its "Big Ice Cave," maintaining a temperature of -8 degrees Celsius year-round, providing a stark contrast to the summer heat [6] - The area features a rare "cave restaurant" and various natural attractions, enhancing the overall visitor experience and drawing significant tourist interest [6] - The "Water Fun Paradise" in Hangtou has become a popular evening destination, with activities like a summer night beer music festival, contributing to the local tourism appeal [6]

王女士所在的"莫奈花园"正是灵栖洞景区近日刚刚上线的主题场景。为了提升游客体验感，今年暑 假，灵栖洞景区在去坐船观赏溶洞的必经之路上精心打造了"绿野仙踪·莫奈花园·花溪水阶"三大主题场 景。其中，"莫奈花园"用上万朵绣球花、鸢尾花等各色花朵打造而成，融入小木屋、秋千、蘑菇等特色 装置构成油画般场景；"莫奈花园"的出口也是"绿野仙踪"的入口，苔藓覆盖的蜿蜒小径、雾气弥漫的林 间空地，仿佛瞬间穿越至奥兹国的神秘森林；再往里走便到了小朋友最爱的"花溪水阶"，凉凉的溪水拾 级而下，台阶两边亦是用各色绿植花朵点缀。 "场景布置很梦幻，都有点公主城堡的感觉，水很凉，小朋友踩水玩得超开心。"赤着双脚从"花溪 水阶"主题场景慢慢走下来的游客陈女士表示。 "花溪水阶"场景的尽头便是坐船观赏溶洞的码头，这个设计也得到了本地游客唐小姐的认可，"之 前进来就是直奔坐船，这次来了感觉很不一样，多了这么多拍照打卡的地方，更好玩了。" 前一秒还在遍布睡莲、鸢尾、绣球花瓣的"莫奈花园"拍拍拍，转身就进入了藤蔓缠绕的"绿野仙 踪"，这段时间，杭州市区暑气蒸腾，而杭州建德灵栖洞景区则迎来了避暑游大部队。 说起灵栖洞景区，相信很多人都不陌生，它是 ...

Core Viewpoint - Changbai Mountain (603099) is expected to report a net profit loss for the first half of 2025, primarily due to adverse weather conditions affecting visitor numbers and increased operational costs [2][3][5] Trading Information Summary - On July 14, 2025, Changbai Mountain's stock closed at 38.52 yuan, down 0.21%, with a turnover rate of 1.93% and a trading volume of 51,600 shares, amounting to a transaction value of 199 million yuan [1] - The net outflow of main funds was 5.123 million yuan, accounting for 2.57% of the total transaction value, while retail investors saw a net inflow of 4.7188 million yuan, representing 2.37% of the total [2][5] Performance Disclosure Highlights - The company forecasts a net profit loss attributable to shareholders of the parent company between 158,000 yuan and 258,000 yuan for the first half of 2025, with an expected operating revenue of approximately 235 million yuan, reflecting a year-on-year decrease of about 7.48% [2][3][5] - The previous year's net profit attributable to shareholders was 21.033 million yuan, with a non-recurring profit of 27.0914 million yuan, and earnings per share of 0.08 yuan [3] Company Announcement Summary - The anticipated performance decline is attributed to increased closure days of the scenic area due to extreme weather, leading to a decrease in visitor numbers and revenue [3][5] - Rising labor costs are also a factor, driven by increased social security bases, higher insurance premiums, and the outsourcing of business expansion and temporary labor [3][5]

对已经尝到平价策略甜头的景区来说，还需进一步挖掘旅游资源，开发多元化旅游产品，让游客在享受 低价的同时体验深度项目，形成引流—体验—复游的循环，持续增强游客黏性，以平价换取客流、以质 量赢得青睐，实现从"流量经济"到"留量经济"的跨越。 游客需要的不是白菜价，而是花得值，是更好的旅游体验。龙潭大峡谷连续8年保持民生商品价格不 变，其成功说明，诚意才是硬核竞争力。门票经济难以为继、"价格背刺"绝不可取，景区要将真诚体现 在产品、购物、卫生、秩序等各个环节，用长期主义来维系游客、做好经营。 （文章来源：经济日报） 前不久，河南洛阳龙潭大峡谷景区靠"1元冰棍、2元矿泉水"的商品定价受到广泛关注，在暑期游市场掀 起一股清流，客流大涨、创下峰值。其成功是用平价策略带来的良性商业循环——通过让利换取更大的 客流和更高的消费意愿，同时降低客诉率和违规率，撬动总收入不降反升。不仅如此，"1元冰棍、2元 矿泉水"在社交平台上快速传播，让更多人感受到景区的诚意，形成了"口碑护城河"。 另一点值得关注的是平价背后的情绪价值，当游客做好了"被宰"的心理准备却发现商品价格远低于预 期，会产生惊喜感和超值感。龙潭大峡谷还建立了民生商品价 ...

Core Viewpoint - Bijie has transformed from a poverty-stricken area to a thriving tourist destination, leveraging its natural beauty and cultural heritage to attract millions of visitors and generate significant tourism revenue [1][11]. Tourism Development - Bijie is expected to receive over 88 million tourists in 2024, with total tourism revenue surpassing 90 billion yuan, reflecting a growth of over 10% year-on-year [11]. - The city has developed a variety of tourism routes, including music and food experiences, cultural immersion, and nature exploration, to cater to diverse visitor interests [9][12]. - Bijie's unique geographical features, such as the world's largest contiguous wild hosta flower belt and various karst landscapes, enhance its appeal as a tourist destination [3][14]. Cultural and Historical Significance - Bijie is rich in cultural heritage, with historical sites and events that contribute to its identity, such as the legacy of the Red Army and local ethnic cultures [5][7]. - The integration of cultural elements into tourism experiences, such as the "Soma Flower" story and local festivals, helps to deepen visitor engagement [17][21]. Economic Impact - The tourism sector has significantly boosted local employment, with 79% of jobs created in the Bijie area being filled by local residents [25]. - Bijie's GDP reached 2,457.59 billion yuan in 2024, ranking third in Guizhou province, indicating robust economic growth driven by tourism and related industries [32]. Sustainable Development - Bijie is recognized as a national-level development and poverty alleviation pilot zone, focusing on ecological construction and sustainable tourism practices [1][31]. - The local government encourages the development of complementary industries, such as agriculture and hospitality, to create a holistic tourism ecosystem [31][36]. Innovative Tourism Experiences - New interactive tourism experiences, such as immersive activities in scenic areas like Jiudongtian, are being introduced to enhance visitor engagement and satisfaction [20][18]. - The concept of "beyond nature" is being adopted, where tourism is not just about viewing landscapes but also about active participation and interaction with the environment [20][12].

Group 1 - The newly opened Tonglu Huixiaoxia Mountain Water World offers a new recreational destination for visitors, complementing the existing Huixiaxia rafting experience [2] - The water park covers an area of approximately 10,000 square meters with a total investment of about 20 million yuan, featuring both children's and adult challenge areas [2] - The water world aims to meet the diverse water play needs of different age groups and provide staggered water play services during peak tourist seasons [2] Group 2 - The Huixiaxia rafting project has seen a visitor count of 300,000 last year, with certain restrictions for younger children, making the water world a valuable addition [2] - Over the past ten years, the rafting project has created over 100 direct jobs and indirectly supported more than 400 jobs through related businesses such as equipment sales and local dining [4] - The local government has invested over 20 million yuan to improve infrastructure, benefiting five natural villages along the rafting route and enhancing the local economy [4]