见习记者 梁傲男 近期，一场来自江苏的足球联赛——首届江苏省城市足球联赛（以下简称"苏超"）正以超预期的人气迅速"出圈"。在南 京、徐州、常州等地，球迷们涌入城市地标球场，掌声、呐喊声此起彼伏，不少球迷组团打卡主客场，为家乡球队加油助威。 "苏超"联赛并非传统职业联赛，而是一项由江苏省体育局与13个设区市政府联合主办的业余赛事。尽管球员大多非职业出 身，但南京、镇江等地赛事甚至出现一票难求的火爆场面。 体育赛事撬动文旅消费 "苏超"火爆的背后，是近年来各地推动"体育+文旅"融合发展的缩影。据江苏省体育局统计，"苏超"目前已吸引了超过18万 名球迷涌入各个主场城市现场观赛，上座率堪比职业足球联赛。 本报记者 陈潇 去哪儿旅行大数据研究院相关负责人对《证券日报》记者表示，"体育+文旅"的融合是近年来比较明显的一个趋势。"苏 超"客源主要以省内为主，对拉动区域商圈的住宿、餐饮、旅游等综合消费作用明显，成为带动当地文旅消费新引擎。 向多维度产业融合转型 "苏超"的火爆出圈并非偶然，其背后，地方政府积极推动赛事直播、传播，使得热度实现"破圈"，同时也实现体育从单一 赛事向多维度产业融合转型。 中国信息协会常务理事、国研 ...

Core Insights - The Jiangsu Urban Football League ("Su Super") has successfully engaged the public, with average attendance exceeding 10,000 and over 180,000 fans attending matches during the recent Dragon Boat Festival [1][2][8] - The league serves as a platform for cultural expression and regional identity, fostering a sense of community and pride among residents [2][4][5] - The league's success is attributed to Jiangsu's strong football foundation, including professional clubs and youth training programs, supported by government initiatives [3][9] Group 1: Event Popularity and Engagement - The third round of the league saw nearly 16,000 fans braving rain to attend matches, with average attendance reaching 8,798 in the first two rounds, surpassing China's second-tier league [2] - The league has sparked a renewed interest in sports among the public, with many citizens expressing their emotional connection to their local teams [2][5] - The league's slogan, "Fight for City Honor," resonates deeply with Jiangsu residents, enhancing participation from both seasoned fans and casual spectators [2][3] Group 2: Cultural and Economic Impact - The league has become a vibrant showcase of Jiangsu's cultural confidence, allowing cities to present their unique identities to a national audience [4][6] - The event has generated significant economic activity, with a 14.63% increase in tourism spending across host cities during the festival [1][8] - Local governments have leveraged the league to promote tourism, offering discounts and incentives that have led to a substantial influx of visitors [7][9] Group 3: Long-term Development and Strategy - Jiangsu's football infrastructure, including five professional clubs and a focus on youth training, has laid the groundwork for the league's success [3] - The provincial government has set ambitious goals for football development, aiming for a significant increase in schools and clubs by 2025 [3] - The league exemplifies a shift in urban marketing and tourism strategies, transforming sports events into powerful tools for community engagement and economic growth [9]

Core Viewpoint - The "Su Super" league, a city football league in Jiangsu Province, is significantly boosting local economies and enhancing cultural and tourism exposure through its events [1][3]. Group 1: Event Impact - Since its launch on May 10, "Su Super" has attracted considerable attention, with an average attendance of 8,798 per match, surpassing the average of 6,467 for the national league [2]. - The opening match in Zhenjiang drew 18,000 spectators, while the match in Yancheng attracted 15,000 fans, indicating strong local interest [2]. - The league has led to a surge in ticket demand, with fans willing to pay 100 yuan for a ticket on second-hand platforms [2]. Group 2: Cultural and Economic Effects - The league has become a platform for showcasing local culture, cuisine, and heritage, contributing to economic growth [3]. - During the league, the night tourism at the Xijindu scenic area in Zhenjiang increased threefold, and a promotional ticket package in Changzhou boosted local product sales [3]. - The league has fostered a competitive yet collaborative spirit among the 13 cities, enhancing their collective identity as a vibrant economic and cultural region [3]. Group 3: Economic Context - In 2024, all 13 cities in Jiangsu are projected to enter the top 100 cities by GDP, with nine cities in the top 50 [4]. - Changzhou recently became the fifth city in Jiangsu to surpass a GDP of 1 trillion yuan, joining Suzhou, Nanjing, Wuxi, and Nantong [4]. - Jiangsu's population density and rich cultural heritage provide a strong foundation for the success of initiatives like "Su Super" [4].