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九寨沟助力入境游推出多项创新举措
Zhong Guo Xin Wen Wang· 2025-05-30 01:20
原标题:九寨沟助力入境游推出多项创新举措 随着入境便利政策的持续推进,"China Travel"正吸引着越来越多的海外游客走进中国。5月28日晚 于成都举办的携程集团Envision.2025全球大会上,九寨沟管理局副局长郭晓敏就九寨沟景区入境游及游 客服务等相关情况接受中新网采访。 随着国家240小时免签政策的实施,九寨沟景区入境游客数量迎来大幅增长,去年接待入境游客达 38.3万人次,创下历史新高。然而在此过程中,入境游客面临咨询难、入园难、订票难、支付难等诸多 问题。为有效解决这些难题,九寨沟景区推出一系列针对性措施。 郭晓敏表示,在订票方面,景区创新推出网络入境游客护照直通车服务,入境游客可使用护照在境 外通过官网或各大OTA平台直接预订景区门票。针对入园难的问题,鉴于语言不通导致的咨询障碍,景 区在游客中心咨询点设置了精通14国语言的AI翻译机,门禁系统32个闸机通道,均可输入护照号完成 快速入园。在支付领域,景区实现了全球主流信用卡支付,入境游客下载支付宝国际版利用"碰一碰"功 能可以进行支付,东南亚游客使用本国支付APP即可在景区内实现扫码支付,实现支付无障碍。 在拓展入境市场和提升全球品牌影 ...
景区:利用互联网,开启旅游业新纪元
Sou Hu Cai Jing· 2025-05-24 21:46
Group 1 - The article emphasizes the desire for tranquility and beauty in the midst of busy urban life, highlighting the unique natural landscapes and rich cultural heritage that attract tourists [1][3] - It discusses the transformative experience of visiting historical sites, which allows individuals to connect with the past and gain a deeper understanding of human history and culture [3] - The tourism industry is undergoing a significant transformation due to the integration of the internet, enhancing visitor experiences and paving the way for sustainable development [3][5] Group 2 - The internet provides new platforms for cultural dissemination and preservation, allowing historical and cultural resources to be presented in more engaging ways [5] - The article mentions that project leaders in the tourism sector are considering internet-driven transformations, utilizing online channels for marketing and sales to enhance their business models [5]
熙攘的游客,救不活叫苦的旅游企业
Hu Xiu· 2025-05-20 11:32
Group 1 - The tourism market is experiencing a recovery, but there are complaints from two groups: workers traveling during holidays facing high costs and overcrowding at popular destinations [1][2] - Despite the challenges, the travel enthusiasm continues, with Ctrip reporting a 23% year-on-year increase in domestic travel bookings during the Dragon Boat Festival [3] - The overall spending on tourism has increased, which is generally positive for tourism-related companies [4] Group 2 - However, many scenic tourism companies are struggling financially, with only four out of 18 listed companies showing growth in both revenue and profit for 2024 [6][13] - Guilin Tourism, a major player, reported a net loss of 204 million yuan in 2024, a staggering decline of 1830.7% year-on-year, despite high visitor numbers [8][9] - The trend of increasing visitors leading to greater losses is noted, with some companies facing severe financial difficulties [18] Group 3 - The financial struggles of tourism companies are attributed to various factors, including a decline in visitor numbers for natural scenic spots and increased competition from new attractions [22][29] - For instance, Zhangjiajie saw a drop in visitors from nearly 80 million in 2019 to 35.7 million in 2024 [24] - Many natural scenic companies are facing challenges due to low repeat visitor rates and declining ticket prices, impacting their revenue [29] Group 4 - Theme park companies like Haichang Ocean Park are also experiencing revenue declines despite increased visitor numbers, with ticket revenue dropping from 903 million yuan in 2023 to 895 million yuan in 2024 [36] - The overall revenue for Haichang Ocean Park decreased by 0.13% due to the impact of consumer spending trends [37] - Even companies like Songcheng Performing Arts, which reported growth, are facing challenges with core project revenues declining significantly [39] Group 5 - Some companies are successfully adapting to the changing market by diversifying their offerings and focusing on new projects, such as Songcheng Performing Arts, which saw a 25.49% increase in revenue in 2024 [43] - The company has shifted its focus to popular tourist cities and lower-tier markets, resulting in significant revenue growth from new projects [45] - Innovative experiences and interactive projects are becoming essential for attracting visitors, as seen with the success of the Laojieling scenic area [54][56]
从三家景区看“中国游”如何圈粉
Ren Min Ri Bao· 2025-05-19 21:45
随着240小时过境免签、区域性入境免签等一系列政策的持续优化,越来越多的外国游客来到中国,流 连于街头巷尾、知名景区,近距离感受中国的独特魅力。 一段时间以来,各地不断推出特色旅游项目、打造沉浸式体验、提升外国游客的旅行便利度。近日,记 者来到上海朱家角古镇、湖南湘西土家族苗族自治州凤凰古城、陕西西安长安十二时辰主题街区等景 区,看火热的"中国游"如何圈粉外国游客。 ——编者 上海青浦区朱家角古镇—— 在江南水乡寻文化之美 本报记者曹玲娟 坐上手摇船,河道窄窄、水波荡漾,石头岸堤青苔密布,一路分花拂柳。众多外国游客来到上海青浦区 朱家角古镇,领略江南水乡的独特魅力。 本报记者杨迅 湖南湘西土家族苗族自治州凤凰县,凤凰古城的吊脚楼倒映在碧绿的沱江水中,四处传来游客们的欢声 笑语。作为入境游的热门目的地,凤凰古城从特色体验、游客接待等方面升级服务,为外国游客提供舒 心称心的旅游体验。 早上,俄罗斯游客娜斯佳和卡佳来到沱江河边漫步。在临江的咖啡吧里坐坐,在蜡染店体验民俗,好不 惬意。"凤凰的美令人心醉,在沱江边漫步,能让身心得到放松,蜡染也让人感受到文化魅力。"娜斯佳 说。卡佳则更喜欢老式建筑:"走进这些经过时间洗 ...
政策红利释放,便利服务吸引海外客流
Ren Min Ri Bao Hai Wai Ban· 2025-05-15 22:21
Core Insights - The implementation of the 240-hour visa-free transit policy has significantly boosted China's inbound tourism market during the recent "May Day" holiday, with a 130% year-on-year increase in inbound travel orders reported by Ctrip [6][5][12] - Various regions in China are actively promoting their unique cultural and tourism offerings to attract foreign visitors, leading to a notable rise in inbound tourist numbers across multiple destinations [10][11][14] Group 1: Inbound Tourism Growth - The inbound tourism market in China has seen a strong recovery, with a reported 1,089.6 million people entering and exiting the country during the "May Day" holiday, marking a 28.7% increase compared to the previous year [7] - The peak day for inbound and outbound travel was May 3, with 2.297 million people crossing borders on that day [7] - The demand for cultural experiences among foreign tourists is evolving towards deeper and higher-quality engagements, with local culinary experiences seeing a 6.8-fold increase in orders [10] Group 2: Policy Support and Infrastructure - A series of facilitative policies, including the 30-day visa-free entry for South Korean passport holders, have contributed to the influx of tourists, with efficient border control processes reported [7][9] - The introduction of optimized tax refund policies for departing tourists is expected to further stimulate inbound consumption [8][9] - Enhanced transportation networks, such as direct train services from Vietnam to Yunnan, have made it easier for foreign tourists to enter China [9] Group 3: Regional Highlights - Various regions, including Sichuan and Shaanxi, have reported significant increases in inbound tourist numbers, with Sichuan seeing a 114% rise in inbound travel orders during the holiday [14] - The Shanghai cruise port experienced a record high of nearly 30,000 inbound and outbound passengers on May 5, showcasing the popularity of cruise tourism [11] - Cultural events and local experiences, such as the "Long River Night Tour" in Wuhan, have attracted international visitors, contributing to a 70% increase in inbound travel orders [12][13]
国内首家“破产”5A景区火了!冰棍1元一根,五一游客爆满!
第一财经· 2025-05-14 10:51
Core Viewpoint - The article discusses the recent bankruptcy of the Longtan Grand Canyon, a 5A-level tourist attraction in Luoyang, and clarifies that the closure is due to the financial issues of the operating company rather than the quality of the scenic area itself [1][3]. Group 1: Company Situation - Longtan Grand Canyon's operating company, Luoyang Wanshanhu Tourism Co., has entered bankruptcy due to insolvency, not because of the scenic quality [1][3]. - The scenic area continues to operate under new management, with prices for goods remaining consistent with local supermarkets [1]. - The canyon is a natural geological formation, recognized for its unique landscape, and has been a 5A-level tourist site since 2013 [3]. Group 2: Visitor Statistics - During the recent May Day holiday, the Longtan Grand Canyon received 96,000 visitors over five days, marking a 23% increase year-on-year [3]. - The attraction experienced record daily visitor numbers, exceeding 5,000 on certain days, leading to a temporary halt in ticket sales due to reaching maximum capacity [3].
多地官宣:免费、半价!
券商中国· 2025-05-11 04:59
今天(5月11日)是母亲节 祝全天下的母亲节日快乐! 5月12日是国际护士节 向白衣天使致敬! 河南、河北、湖北武汉、山东青岛等 多地景区 推出门票免费、半价优惠政策 ↓↓↓ 河南 隋唐洛阳城景区 母亲节活动: 5月11日(本周日) 所有女性朋友均可免费参观隋唐洛阳城景区 。 带小朋友的男性半价:5月11日(本周日)所有携带儿童(12岁以下或1.4m以下)的男性朋友参观 隋唐洛阳城景区,均可享受半价优惠。 此活动仅限景区首道门票,不含景区内二消项目及付费演出。 洛阳龙潭大峡谷景区 活动时间:2025年5月11日(周日) 活动内容:1. 活动当天, 所有母亲凭身份证、户口本等有效证件免门票入园 (需购买5元人身意 外保险)。2.随行子女可享门票半价优惠(40元/人)。 驻马店金顶山景区 古武当山 5月11日,你的合照就是景区的门票。凭本人与母亲合影实物照片,即可免景区日场门票。 京娘湖景区 免票时间:5月10日 - 11日 免票对象: 所有女性 游玩小贴士:景区开放时间为7:20-18:00,景区内部分游乐项目需另行收费。 驻马店老乐山景区 活动详情:2025年5月10日—2025年5月11日(本周六、周日)老 ...
当多日游只需一张票
Jing Ji Ri Bao· 2025-05-10 22:18
Group 1 - The core idea of the article is the introduction of a "multi-day ticket" system in popular tourist attractions, which enhances visitor experience and stimulates the local economy by encouraging longer stays and deeper engagement with the attractions [1][2] - The "multi-day ticket" system allows tourists to explore attractions at a more leisurely pace, moving from a superficial experience to a more immersive one, thereby increasing the overall value of the tourism experience [1][2] - This new approach not only benefits the attractions but also positively impacts surrounding businesses, as extended visitor stays lead to increased spending on accommodation, food, and local products, showcasing the concept of positive externalities in the tourism industry [1][2] Group 2 - The marginal cost of accommodating additional visitors for an extended period is minimal for attractions, making the "multi-day ticket" economically advantageous by extending the tourism consumption chain and generating higher long-term economic benefits [2] - Historical examples, such as the free admission policy at Hangzhou West Lake and Guilin Elephant Trunk Hill, illustrate the successful transition away from a ticket-dependent economy towards a more integrated tourism industry, proving that activating the entire tourism value chain is highly beneficial [2] - The concept of "ticket root economy" is emerging, where consumers can enjoy discounts and rewards based on their travel and cultural activity tickets, further extending the consumption chain and stimulating additional spending [2]
“亏”上热搜,文旅重镇谁赚了?
商业洞察· 2025-05-10 03:51
以下文章来源于城市进化论 ,作者淡忠奎 城市进化论 . 探寻城市路径,揭秘经济逻辑 (互联网新闻信息服务许可证编号:51120190017) 作者: 淡忠奎 来源:城市进化论 "五一"假期,文旅市场跑出"近五年新高"。 全国国内出游3.14亿人次,同比增长6.4%;国内游客出游总花费1802.69亿元,同比增长 8.0%。北京、上海、杭州等热门旅游目的地,赚得"盆满钵满"。 而从资本市场角度而言,当地旅游上市公司大多掌握景区等核心资产,是衡量旅游发展业态乃至 城市旅游市场的一个重要切口。 Wind显示,目前A股景区类(中信证券行业分类)上市公司共16家,分布在杭州、池州、黄山、 峨眉山、丽江、武汉、常州、延边、拉萨、桂林、昌吉、张家界、西安、北京等15座城市,也均 是老牌文旅重镇。 不久前,桂林旅游就因" 累计亏损10亿 "而登上微博热搜榜首,也将背后桂林旅游业的困境折射 出来。而从更大范围看,16家A股上市公司均已披露2024年年报和2025年一季度,冷暖分化十 分明显,这背后又传递出怎样的信号? 01 顶流"互动" 这16家A股上市公司,手握各地文旅富矿。在今年"五一"假期,它们也成为各自旅游城市吸引人 ...
峨眉山A(000888) - 000888峨眉山A投资者关系管理信息
2025-05-09 08:26
Group 1: Investment and Development Plans - The company is actively exploring the "low-altitude + technology + tourism" development model, viewing low-altitude economy as a new growth point [2] - The company has a cash surplus and will fulfill information disclosure obligations for any strategic planning and capital expenditures [2] Group 2: Cost Control Measures - The company has implemented centralized procurement to significantly reduce purchasing costs [1] - Human resource costs are being controlled through reforms and the establishment of a KPI performance evaluation system [1] - Energy consumption has been optimized, leading to effective cost control [1] Group 3: Marketing and Promotion Strategies - The company has launched an 80 million consumption coupon campaign over three years to promote tourism [3] - New media platforms are being utilized for marketing, with the official WeChat account reaching over 1.5 million followers [8] - The company is focusing on integrated marketing strategies to enhance product competitiveness and expand market reach [8] Group 4: Hotel and Tourism Management - The average room rate and occupancy rate of the company's hotels have declined, prompting upgrades to the Jinding Hotel [4] - The company is exploring partnerships with the Leshan Giant Buddha scenic area to enhance tourism offerings [4] Group 5: Product and Service Innovations - The company is developing new products like cold brew tea and optimizing franchise policies for Emei Snow Bud tea [8] - Plans are in place to design hiking tourism packages to attract more outdoor enthusiasts [8] Group 6: Seasonal and Secondary Consumption Strategies - The company is conducting research on different tourist demographics to enhance service quality and product diversity [9] - Initiatives are being taken to boost off-season visitor numbers through events like the Ice and Snow Hot Spring Festival and targeted discount policies [9]