以下文章来源于36氪研究院 ，作者36氪研究院 36氪研究院 . 专注于一二级市场及新经济领域的研究与咨询 全域协同、长效经营： 连锁商家抖音经营新图景。 当前，我国连锁行业正整体步入以效率为核心的稳态高效发展阶段。以连锁餐饮、连锁零售为代表的主要业态增速逐步趋稳，行业发展重心由开店速度转向 单店坪效、整体增长与经营确定性。如何精准触达用户并实现高效转化，成为连锁商家普遍面临的核心命题。以抖音生活服务为代表的内容驱动型平台，正 凭借独特的内容场域优势，推动全域流量的高效协同与转化，助力实体连锁商家探索线上线下深度融合的增长新路径。 生活服务正成为 连锁商家增长发力的"新主场" 从获客环境看，移动互联网时代下，受短视频、直播等媒介影响，消费者行为逐步由"到店决策"向"线上决策、线下消费"转变，推动商家获客主场加速向线 上迁移，用户注意力争夺成为连锁品牌获客的核心焦点。本地生活平台所构建的内容场与交易场，能够在低边际成本下实现广覆盖与高频触达，逐步承担起 流量入口的功能。以抖音生活服务为代表的本地生活平台通过短视频、直播与搜索，将内容深度嵌入消费决策链路，使其成为连锁商家参与用户决策、塑造 品牌心智的增长"新引擎 ...

Group 1 - The A-share tourism and hotel sector is experiencing a significant rally, driven by a consumption recovery trend, with Sanxia Tourism hitting the daily limit and becoming a core engine of the sector [1] - Other companies such as Shaanxi Tourism and Juntin Hotel saw gains exceeding 8%, indicating strong performance, while Huangshan Tourism and Jinjiang Hotel also participated in the upward movement, showcasing a synchronized strengthening pattern [1] - The overall recovery of the industry is highlighted by increased market attention and investment in scenic tourism and chain hotel segments [1] Group 2 - The number of planned travelers for the 2026 Spring Festival is expected to surge by 300% year-on-year, leading to an explosion in tourism and hotel demand, which directly catalyzed the sector's rise [2] - The hotel industry's supply-demand dynamics are improving, with leading companies expected to see RevPAR growth and a recovery in profit expectations, as noted in a report by CITIC Securities [2] - The ongoing anti-monopoly investigations on OTA platforms are anticipated to enhance the chain rate in the hotel industry, benefiting leading chain hotels [2] Group 3 - The scenic tourism sector is a core beneficiary of the Spring Festival travel boom, with companies like Sanxia Tourism and Huangshan Tourism directly benefiting from increased demand [3] - The chain hotel sector is also benefiting from improved supply-demand conditions and rising chain rates, with companies like Juntin Hotel and Jinjiang Hotel experiencing simultaneous gains [3] - The tourism service sector, including companies like Shaanxi Tourism, is capitalizing on the recovery of the tourism market, with significant gains reflecting the growth in travel demand [3]

Group 1 - The Hang Seng Index opened up by 0.46% and the Hang Seng Tech Index rose by 0.42%, with consumer stocks performing strongly, including Haidilao up over 5% and Nongfu Spring up over 3% [1] - The banking sector showed weakness, with China Bank declining by 0.22% [1] Group 2 - CITIC Securities anticipates that the Hong Kong stock market will benefit from internal "15th Five-Year Plan" catalysts and external economic stimulus, predicting a second round of valuation recovery and performance revival by 2026, recommending focus on technology, healthcare, resource products, essential consumer goods, paper, and aviation sectors [2] - Huaxi Securities believes that the Hong Kong market will continue to underperform compared to A-shares, with a recovery in market sentiment requiring time, and notes that since early October last year, the market has been weak until a rebound in late December, suggesting that even with a strong start to the year, profit-taking may occur [2] - Guoyuan International states that the Hong Kong market is currently in a relatively quiet period, with market sentiment needing further catalysts, and mentions that the announcement of a new Federal Reserve Chair in January may reignite interest in rate cuts, potentially bringing new capital into the Hong Kong market [2] Group 3 - Industrial Securities recommends prioritizing leading internet companies in the AI sector, expecting a resonance of buying interest from both domestic and foreign investors, and suggests focusing on dividend assets in a low-interest-rate environment, including opportunities in insurance, banking, energy, property management, and public utilities [3] - The new consumption sector is highlighted, with three main lines of focus: traditional service-oriented consumption transformation led by chain hotels, Z-generation consumption such as trendy toys and beauty products, and high-end consumption [3]

Group 1 - The highest market capitalization for tourism companies in 2025 is led by Ctrip at 3,303.58 billion, followed by China Duty Free at 1,929.15 billion, and Huazhu at 1,017.47 billion [1][2][10] - The top ten companies by market capitalization primarily consist of online travel agencies and hotel chains, with Ctrip and Tongcheng Travel occupying the first and fourth positions respectively [3][10] - A total of 15 tourism companies have a market capitalization exceeding 10 billion, while 21 companies fall within the 5 billion to 10 billion range [5][10] Group 2 - In 2025, 38 companies experienced an increase in market capitalization, while 18 companies saw a decline [5][10] - Jinma Amusement, Wanda Hotel Development, and Caesar Travel recorded the highest increases in market capitalization at 282.77%, 111.36%, and 77.78% respectively [5][6][10] - The overall market capitalization growth for tourism companies is lower compared to the broader market indices, indicating a lack of investor interest in the tourism sector [10][13] Group 3 - China Duty Free's significant market growth is attributed to the formal closure of Hainan, enhancing its duty-free shopping capabilities [10][11] - Huazhu and Atour have solidified their positions in the hotel chain market, leading to substantial market capitalization increases of 46.75% and 46.22% respectively [10][11] - The performance of travel agencies varies, with Caesar Travel benefiting from the Hainan Free Trade Port policies, while Zhongxin Tourism faced a decline due to market saturation [11][13]

Group 1 - Starbucks China has announced a partnership with Atour Group to launch a joint membership program, allowing members to enjoy up to 360 days of Atour Gold membership benefits, including perks like room upgrades, double breakfasts, and late check-outs [1][2] - Members of the Starbucks Rewards program can earn double stars when they stay at designated Atour hotels and make purchases through specified Starbucks channels, with stars redeemable for various premium services [1][2] - The joint membership benefits will be available to all levels of members from both companies, who can link their accounts through apps or WeChat mini-programs to access exclusive rewards [2] Group 2 - Starting in 2024, Starbucks plans to collaborate with Hilton Group and China Eastern Airlines to introduce additional joint membership programs [2] - Starbucks entered the Chinese market in 1999 and currently operates over 8,000 stores across more than 1,000 county-level markets [2] - Atour Group, established in 2013, is projected to have 1,948 hotels by the end of September 2025, with multiple hotel brands under its umbrella, including A.T.HOUSE and Atour S Hotel [2]

Summary of Conference Call Records Industry Overview - The conference call discusses the **domestic consumption market** in China, focusing on the **"2035 Income Doubling Plan"** aimed at increasing per capita GDP to over $20,000 by enhancing new productivity and achieving common prosperity through sectors like the semiconductor industry and healthcare systems [5][1]. Key Points and Arguments - **Wealth Effect and Consumer Recovery**: The recovery of consumption in the coming year is heavily reliant on the wealth effect, particularly among high-net-worth individuals. However, the purchasing power of the general public is constrained by salary structures and leverage capabilities, necessitating government intervention [1][6]. - **Challenges in the Consumption Market**: The current consumption market faces challenges such as: - **Salary Structure**: Companies are cutting costs and laying off employees to improve profit margins, which hampers salary growth for the middle class [3]. - **Leverage Issues**: Wealth concentration among the affluent increases, while the middle class struggles with mortgage pressures and slow income growth, limiting their borrowing capacity for consumption [3][8]. - **High-End Consumption Recovery**: The high-end consumption market is gradually recovering, with notable performance in high-end hotels, luxury cruises, and the gaming industry, indicating a positive trend in high-end consumer spending [3][22]. Important Insights - **CPI and Transfer Payments**: In 2026, key factors to watch include CPI expectations, transfer payments, and the wealth effect, particularly in high-end consumption sectors like medical aesthetics, which may benefit from stock market performance [9][6]. - **Tax Policy Impact**: Shifting from value-added tax to consumption tax could encourage local governments to stimulate consumption, supporting long-term economic goals despite short-term pressures on consumers [10][11]. - **Global Trade and Domestic Demand**: The uncertain global trade environment has highlighted the importance of domestic demand as a strategy to ensure stable GDP growth, especially in light of poor export data and weakening overseas PMIs [12]. Sector-Specific Developments - **Pet Food Sector**: The pet food sector has shown strong performance, with a three-year compound growth rate reaching two times, although profit margins remain low. The sector is driven by significant marketing efforts on platforms like Douyin and Tmall [14]. - **Hotel Industry**: The chain hotel industry is moving towards a more favorable investment phase, with average prices rising due to the recovery of high-end consumption post-pandemic [15]. - **Duty-Free Industry**: The duty-free sector is expected to improve as foreign cosmetic brands show growth, indicating a recovery in high-end consumption [16]. - **Medical Aesthetics**: The medical aesthetics sector is experiencing a K-shaped recovery, with high-end consumers opting for premium services while lower-tier markets seek affordable options [21]. Future Investment Opportunities - **Timing for Investment**: The best time to invest in the consumption sector will be from the lunar new year until early March 2026, coinciding with high policy expectations and increased consumer spending during holiday periods [23]. - **Emerging Sectors**: Other sectors to watch include luxury cruises, sports events, elder care, and high-quality gaming, all of which show significant long-term growth potential [18][19]. Conclusion - The conference call highlights the complexities of the domestic consumption market in China, emphasizing the need for strategic government policies to address current challenges and stimulate recovery. The focus on high-end consumption and emerging sectors presents potential investment opportunities for the future.

Summary of Conference Call Records Industry Overview - The focus is on the **domestic consumption market** in China, particularly in the context of the "2035 Income Doubling Plan" aimed at increasing per capita GDP to over $20,000 by enhancing new productivity and achieving common prosperity [1][5]. Key Points and Arguments Consumption Recovery - The recovery of consumption in the coming year is heavily reliant on the **wealth effect**, with high-net-worth individuals showing increased willingness to spend. However, the purchasing power of the general public is constrained by salary structures and leverage capabilities [1][6]. - The disparity between high-net-worth individuals and the general consumer is widening, with the middle class facing pressures from mortgage debts and stagnant wages, necessitating policy interventions to improve leverage capabilities [1][7][8]. Economic Policies and Projections - The **CPI expectations**, transfer payments, and policies like mortgage interest subsidies are critical for achieving a positive cycle of wages, consumption, and employment in 2026 [1][6][9]. - Transitioning from value-added tax to consumption tax could encourage local governments to support consumption stimulus, which may initially pressure consumers but ultimately aid local economic development [1][10][11]. Challenges in the Consumption Market - The current challenges include issues with salary structures and leverage capabilities, as companies are cutting costs and laying off employees to improve profit margins, which hampers wage growth for the middle class [1][3]. - The importance of domestic demand is emphasized due to increasing uncertainties in global trade, particularly in light of poor export data and weakening overseas PMIs [1][3][12]. Sector-Specific Insights - The **high-end consumption market** is gradually recovering, with notable performance in high-end hotels, luxury cruises, and the gambling industry, indicating a trend towards high-end consumer recovery [1][3][22]. - The **pet food sector** has shown strong performance, with a three-year compound growth rate reaching two times, although high valuations are driven more by market speculation than by actual company performance [1][14]. - The **medical beauty industry** is experiencing a K-shaped differentiation, where high spenders opt for premium services while others seek lower-priced options, indicating a need for investors to choose wisely between high-end and budget segments [1][21]. Future Investment Opportunities - The best time to invest in the consumption sector is projected to be from the lunar new year until March, coinciding with high policy expectations and numerous holidays that will boost consumer spending [1][23]. - The **duty-free industry** is expected to improve as foreign cosmetic brands show recovery, indicating a potential for continuous improvement in this sector [1][16]. Additional Important Insights - The **global trade situation** significantly impacts domestic GDP and demand, with a shift towards strengthening internal demand as a strategy to mitigate external trade risks [1][12]. - The **performance of high-end shopping malls** has increased due to data indicating a recovery in high-end consumption, prompting brands to enter the market [1][20]. This summary encapsulates the critical insights from the conference call, highlighting the current state and future outlook of the domestic consumption market in China, along with sector-specific trends and investment opportunities.

Core Viewpoint - Jinglin Asset Management Hong Kong Company has shown a significant increase in its US stock holdings, with a total market value of $4.44 billion as of September 30, 2025, representing a 54.52% increase from the previous quarter [1][2]. Summary by Category Portfolio Activity - The company held 30 securities in the US market at the end of Q3 2025, with a notable active adjustment in its portfolio [1][3]. - In Q3, Jinglin made 9 new purchases, added to 8 existing positions, sold out of 7 stocks, and reduced holdings in 6 stocks [3][6]. Key Holdings - The top ten holdings accounted for 81.9% of the total US stock portfolio, with a slight decrease in concentration compared to the previous quarter [2][3]. - Major increases included Meta (23.46 million shares), Nvidia (174.83 million shares), and significant stakes in Pinduoduo and Alibaba [4][5]. Sector Focus - The company has actively invested in the autonomous driving sector, acquiring 2.68 million shares of WeRide, a leading player in China's autonomous driving market [7]. - Continued investments were made in the hotel and e-commerce sectors, with increased stakes in Atour and Huazhu Group [3][4]. Market Outlook - Jinglin Asset Management maintains a positive outlook on quality Chinese assets, emphasizing structural "alpha" opportunities amid ongoing market fluctuations [9]. - The firm believes that China's competitive advantages, such as cost efficiency and talent reserves, will continue to attract overseas capital, with potential inflows into A-shares and Hong Kong stocks [9].

Core Insights - Jinglin Asset Management Hong Kong Company disclosed its US stock holdings as of September 30, 2025, reporting a total market value of $4.441 billion, a significant increase of 54.52% from $2.874 billion at the end of the previous quarter [1][3][5] Group 1: Portfolio Adjustments - The company actively adjusted its portfolio in Q3 2025, acquiring 9 new stocks, adding to 8 existing positions, while completely selling out of 7 stocks and reducing holdings in 6 others [5][7] - The top 10 holdings accounted for 81.9% of the total US stock portfolio, indicating a slight decrease in concentration compared to the previous quarter [5][6] - Notable increases included 174.83 million shares of NVIDIA, bringing the total to 237.88 million shares, valued at approximately $443.83 million [5][6] Group 2: Key Stock Movements - The company increased its stake in Meta by 234,600 shares, raising its total to 1.226 million shares, making it the largest holding valued at $900.32 million [5][6] - Significant purchases included 2.6842 million shares of WeRide, valued at $26.57 million, marking a strategic entry into the autonomous driving sector [8][9] - The company also increased its positions in hotel chains Atour and Huazhu, with additional purchases of 2.0794 million shares and 183,200 shares, respectively [5][6] Group 3: Market Outlook - Jinglin Asset Management maintains an optimistic view on quality Chinese assets, emphasizing the potential for structural "alpha" opportunities amid ongoing market fluctuations [2][10] - The firm believes that China's competitive advantages in cost efficiency, talent, and integrated supply chains will continue to attract international investment [10] - The expectation of a weak US dollar may lead global funds to flow into emerging markets, enhancing the appeal of undervalued Chinese stocks [10]

Core Viewpoint - Jinglin Asset Management Hong Kong Company has shown a significant increase in its US stock holdings, with a total market value of $4.44 billion as of September 30, 2025, representing a 54.52% increase from the previous quarter [2][3]. Holdings Overview - As of Q3 2025, Jinglin Hong Kong Company held 30 securities in the US market, with a total market value of $4.44 billion, up from $2.87 billion in the previous quarter [2][3]. - The company actively adjusted its portfolio, making 9 new purchases, adding to 8 existing positions, selling out of 7 stocks, and reducing holdings in 6 stocks [5][8]. Major Investments - The top ten holdings accounted for 81.9% of the total US stock portfolio, indicating a slight decrease in concentration compared to the previous quarter [5][6]. - The largest holding remains Meta Platforms, with an increase of 234,600 shares, bringing the total to 1,226,000 shares [6][7]. - Significant increases were also noted in holdings of Nvidia, with an additional 1,748,300 shares acquired, and in the hotel sector with increased positions in Atour and Huazhu Group [6][7]. New Acquisitions and Exits - Notable new purchases include 2,684,200 shares of WeRide, a leading player in China's autonomous driving sector, and positions in UnitedHealth, Uber, and New Oriental [8][9]. - The company has completely exited positions in several stocks, including Daqo New Energy, Trip.com, and BeiGene, indicating a strategic shift in its investment approach [8]. Market Outlook - Jinglin Asset Management maintains a positive outlook on quality Chinese assets, emphasizing the competitive advantages of Chinese companies in terms of cost efficiency, talent, and comprehensive capabilities across the production process [10]. - The firm believes that despite market fluctuations, there are still structural opportunities worth pursuing, particularly in the context of potential inflows of overseas capital into the Chinese market [10].