Core Viewpoint - The National Internet Information Office (NIIO) has issued a notice regarding the disruption of the online ecosystem by the platforms Toutiao and UC, following similar discussions with Xiaohongshu, Weibo, and Kuaishou [2][3]. Group 1: Regulatory Actions - The NIIO has taken action against UC for failing to fulfill its content management responsibilities, particularly for displaying extreme and sensitive topics on its hot search list, which includes issues related to online violence and minors' privacy [3]. - The NIIO has also addressed Toutiao for similar failures, including the presentation of inappropriate content on its hot search list and related pages, leading to regulatory measures such as interviews, deadlines for corrections, warnings, and strict penalties for responsible parties [3]. Group 2: Company Responses - UC has responded by forming a special task force to enhance the governance of its hot search list and to reflect on its management rules and ecological governance mechanisms [3][4]. - Toutiao has expressed its commitment to strictly adhere to regulatory requirements, establishing a special working group for self-examination and rectification of identified issues, emphasizing the importance of correct content dissemination [3][4]. Group 3: Future Initiatives - Toutiao has outlined its future initiatives, which include optimizing mechanisms for content verification, strengthening governance against violations, and maintaining transparency by regularly publishing updates on governance progress [4]. - The NIIO has stated its intention to continue focusing on prominent issues that disrupt the online ecosystem, ensuring that platforms fulfill their responsibilities to maintain a clear and healthy online environment [4].

让虚假营销成为历史。 随着消费决策链路的下移，互联网内容平台成为品牌商家抢占心智的必争之地。竞争之中泥沙俱下，虚假营销开始成为这些平台的普遍乱象。低质、虚假 内容，以刷量、控评等手段操纵流量走向，破坏着用户对平台的信任。两个月前，以每天批量复制爆款内容生产出海量笔记，广泛投放于素人账号的郑州 模式也让这一话题受到了更广泛的关注。 打击虚假营销，已经成为今天所有平台的共识。从今年来，多个平台陆续推出新规治理"虚假营销"等不当行为。 作为一个以真实为底色的社区，小红书对虚假营销向来绝不容忍。今年3月来，小红书正式成立"打击虚假营销战队"，以一支战队姿态联合作战，共同破 解社区治理难题。 针对虚假的协同战役 一家三口站在某所知名小学校门前，松弛合照，下方评论区都在问询，"这么优秀的娃，究竟该怎么培养？"看似不经意的发帖，背后却是一番精心策划 的计算。 这便是小红书打击虚假营销战队分享的一则虚假营销的典型案例。 为何小红书会如此痛恨虚假营销？核心在于，成立12年来，依托最核心的特质——真实，小红书聚集了大量用户在社区内真诚友好分享，伴随种草文化 的生根发芽，它也逐渐成长为消费决策的关键一站。此类虚假营销，正在对小红书 ...