Core Insights - Traditional factories transitioning online are facing order shortages despite efforts in product listing and promotion, leading to idle machinery and worker anxiety. The issue stems from a reliance on outdated "offline waiting for customers" strategies, which can be overcome through the "reverse thinking" approach offered by operation companies [1] Group 1: Reverse Thinking Strategies - The first step in reverse thinking is to stop waiting for customers to find the factory and instead have operation companies actively seek customer demands. This involves accurately targeting B2B traffic pools such as industry procurement forums and supply chain communities, using professional tools to analyze buyer inquiries and pain points, thus enhancing promotional efficiency significantly [3] - The second step is to avoid chasing large orders and instead focus on securing small orders. Factories often overlook the trust barriers online, and operation companies recommend offering small-batch customization and sample orders while optimizing online service processes to build trust through details. Satisfied small order customers are likely to repurchase and share resources, allowing operation companies to nurture small orders into stable large orders [3][4] - The third step emphasizes not relying solely on new customers but instead revitalizing existing customer resources. Old customers, accumulated offline, are a core asset often neglected online. Operation companies assist factories in building private customer communities, categorizing old customers, and enhancing engagement through regular updates and exclusive online offers, leveraging the high conversion rates of referrals from satisfied old customers [4] Group 2: Operational Transformation - The essence of a factory's online transformation lies in breaking free from traditional offline thinking patterns. The value of operation companies is in helping factories reconstruct their operational logic through reverse thinking: shifting from passive customer waiting to proactive demand seeking, from pursuing large orders to nurturing small ones, and from depending on new customers to stabilizing old ones. This approach enables factories to convert offline production advantages into online order advantages, fostering steady growth in online orders and alleviating transformation anxieties [4]

Core Insights - The core competitiveness of operation service companies in the digital era lies in their data capabilities, enabling clients to optimize operational strategies through precise data analysis and visualization reports [1][3] Group 1: Data Analysis Process and Tools - The data analysis process for operation service companies involves data collection and cleaning from multiple channels, including e-commerce platforms, social media, and CRM systems [3]

Core Insights - Douyin's daily active users exceed 800 million, with 8 million enterprise accounts, yet 70% of these accounts face "zero conversion" challenges, raising questions about the effectiveness of outsourcing to operation companies [1] - The shift in Douyin's e-commerce ecosystem has made outsourced operation services a necessity for businesses, as many face significant challenges in adapting to frequent algorithm changes and high operational costs [5] Market Pain Points - Douyin's e-commerce ecosystem is evolving, with algorithm adjustments occurring more than three times a month, leading to over 60% traffic drops for businesses that fail to adapt [5] - Small and medium enterprises struggle with three main issues: a shortage of professional talent, complex platform rules, and limited budgets for advertising and content creation [5] - The outsourced operation industry is rife with unreliable companies that may promise results without delivering genuine services [5] Competitive Landscape - **Chase Horse Network**: Established in 2016, focuses on traditional industries, achieving a 70% increase in natural traffic within three months for clients [6] - **Bashou Network**: Founded in 2020, utilizes creative content strategies to enhance user engagement, achieving a 300% increase in client performance [9] - **Pengyi Network**: A technology-driven service provider that leverages AI to enhance content production efficiency, successfully reaching over 1,200 potential clients for a client in three months [10] - **Hushouhui**: A local resource integration expert that supports Shanghai enterprises with a cost-effective service model, achieving over 50,000 views in a single live broadcast event [11] - **Zhedouhui**: A versatile live-streaming operation company that effectively transitions offline exhibitions to online platforms, successfully attracting international buyers [12] Avoiding Pitfalls - Companies should be cautious of "false promises" from operation firms that guarantee rapid follower growth or viral content [14] - Verifying the authenticity of case studies and focusing on real conversion metrics is essential when selecting an operation partner [15] - Clear communication regarding service content and pricing is crucial to avoid disputes [15] - It is advisable to avoid long-term contracts initially and instead test the partnership for a few months [16] - Regular data feedback and communication mechanisms are vital for a reliable operation partner [16]