随着我国人口老龄化进程加快，养老服务需求进一步增长，银发消费市场持续扩容，银发经济已经从民 生保障升级为培育经济新动能的重要抓手。从需求潜力和发展趋势来看，我国养老服务市场正迎来刚需 扩容与品质升级的双重机遇。 【光明时评】 作者：杨舸（中国社会科学院首都治理研究院特约研究员、中国社会科学院人口与劳动经济研究所副研 究员） 近日，民政部等八部门联合印发《关于培育养老服务经营主体促进银发经济发展的若干措施》（以下简 称《若干措施》），精准回应当前养老服务产业面临的机遇和挑战，提出14项举措，以系统性的政策支 撑为银发经济高质量发展提供动力。 《光明日报》（2026年02月26日 02版） [ 责编：孙宗鹤 ] 当前，银发群体总量持续增长，其规模效应驱动了医疗、健康、养老、照护等相关行业快速增长。国家 税务总局数据显示，2025年上半年，适老类家庭服务业、适老类社会看护与帮助服务业销售收入同比分 别增长14.1%、8.8%；适老类健身器材制造、康复辅具制造、营养保健食品制造销售收入同比分别增长 14.7%、12.1%、6.9%。 银发群体从"养老"转向"享老"，悦己属性显现。据统计，2025年上半年，老年旅游服务 ...

Core Insights - The health consumption market in Chengdu is experiencing significant growth, driven by the "Healthy China 2030" initiative and the influence of sports events, with a notable increase in consumer engagement in health-related activities [1] Group 1: Sports and Fitness Consumption - The sports goods manufacturing and sales revenue in Chengdu increased by 6.02% year-on-year from January to October 2025, reflecting a diverse demand for products like running shoes and yoga mats [1] - Retail sales in cultural and sports goods saw a remarkable growth of 26.89% year-on-year, indicating a rising demand for home fitness equipment and outdoor sports gear [2] Group 2: Health Services and Consulting - Revenue from sports health services, including rehabilitation and professional fitness guidance, grew by 17.27% year-on-year, while sales from fitness and leisure activities like ball sports and hiking surged by 35.77% [2] - The demand for customized fitness plans and injury recovery consultations led to a 47.16% year-on-year increase in sports consulting revenue [2] Group 3: Smart Health Devices - The sales revenue from smart health devices in Chengdu increased by 50.76% year-on-year, driven by the popularity of devices like smart blood pressure monitors and fitness trackers among various consumer groups [2] Group 4: Nutritional and Health Products - The market for nutritional and health products in Chengdu maintained steady growth, with sales revenue increasing by 3.14% year-on-year from January to October 2025, reflecting a shift in consumer focus towards daily prevention and precise health management [3]

Group 1 - The silver economy in China is experiencing positive growth in the first half of the year, supported by various policy measures, with significant potential in consumer spending among the elderly population [1] - Revenue from community elderly care services, institutional elderly care services, and home-based elderly care services increased by 30.4%, 22.6%, and 18% year-on-year, respectively [1] - Health-related consumption is also on the rise, with sales of mobility aids, hearing aids, elderly nutrition and health products, and health monitoring devices growing by 32.2%, 30.1%, and 7.5% year-on-year, respectively [1] Group 2 - The entertainment and leisure sector for the elderly has seen quality upgrades, with sales of elderly tourism services, sports health services, and cultural entertainment activities increasing by 26.2%, 23.9%, and 20.7% year-on-year, indicating a shift from mere "elderly care" to "enjoying old age" [1] - The supply side also shows growth, with revenues from elderly and disabled care services, age-friendly household services, and age-friendly social care services rising by 40.9%, 14.1%, and 8.8% year-on-year, respectively [1] - The number of entities engaged in the production of silver products increased by 14.1% year-on-year, with sales revenues from age-friendly fitness equipment, rehabilitation aids, and nutritional health food manufacturing growing by 14.7%, 12.1%, and 6.9% year-on-year, respectively [1]

Core Insights - The silver economy in China is experiencing robust growth in the first half of the year, supported by various policy measures, with significant potential in consumer spending among the elderly population [1] Demand Analysis - Revenue from community elderly care services, institutional elderly care services, and home-based elderly care services increased by 30.4%, 22.6%, and 18% year-on-year, respectively [1] - Health-related consumption showed impressive growth, with sales of mobility aids and hearing aids, senior nutrition and health products, and health monitoring devices rising by 32.2%, 30.1%, and 7.5% year-on-year, respectively [1] - The entertainment sector for the elderly is also upgrading, with revenues from elderly tourism services, sports health services, and cultural entertainment activities increasing by 26.2%, 23.9%, and 20.7% year-on-year, indicating a shift from mere "elderly care" to "enjoying old age" [1] Supply Analysis - Revenue from elderly and disabled care services, age-friendly household services, and age-friendly social care services grew by 40.9%, 14.1%, and 8.8% year-on-year, respectively [1] - The number of entities engaged in the production of silver products increased by 14.1% year-on-year; sales revenue from age-friendly fitness equipment manufacturing, rehabilitation aids manufacturing, and health food manufacturing rose by 14.7%, 12.1%, and 6.9% year-on-year, respectively [1]