随着我国人口老龄化进程加快，养老服务需求进一步增长，银发消费市场持续扩容，银发经济已经从民 生保障升级为培育经济新动能的重要抓手。从需求潜力和发展趋势来看，我国养老服务市场正迎来刚需 扩容与品质升级的双重机遇。 【光明时评】 作者：杨舸（中国社会科学院首都治理研究院特约研究员、中国社会科学院人口与劳动经济研究所副研 究员） 近日，民政部等八部门联合印发《关于培育养老服务经营主体促进银发经济发展的若干措施》（以下简 称《若干措施》），精准回应当前养老服务产业面临的机遇和挑战，提出14项举措，以系统性的政策支 撑为银发经济高质量发展提供动力。 《光明日报》（2026年02月26日 02版） [ 责编：孙宗鹤 ] 当前，银发群体总量持续增长，其规模效应驱动了医疗、健康、养老、照护等相关行业快速增长。国家 税务总局数据显示，2025年上半年，适老类家庭服务业、适老类社会看护与帮助服务业销售收入同比分 别增长14.1%、8.8%；适老类健身器材制造、康复辅具制造、营养保健食品制造销售收入同比分别增长 14.7%、12.1%、6.9%。 银发群体从"养老"转向"享老"，悦己属性显现。据统计，2025年上半年，老年旅游服务 ...

Core Insights - The development of the silver economy is a crucial response to population aging, fostering new economic growth and enhancing the quality of life for citizens [1][3] Group 1: Service Sector Growth - In the first half of the year, the sales revenue of elderly care services, including disability care, home services, and social assistance, increased by 40.9%, 14.1%, and 8.8% respectively, significantly outpacing the national average service sector growth by 37.7, 10.9, and 5.6 percentage points [1] - Community, institutional, and home elderly care services saw sales revenue growth of 30.4%, 22.6%, and 18% respectively, indicating a strong demand for these services [2] Group 2: Manufacturing Sector Growth - The number of entities engaged in silver product manufacturing grew by 14.1% year-on-year, with sales revenue for elderly fitness equipment, rehabilitation aids, and nutritional health products increasing by 14.7%, 12.1%, and 6.9% respectively, surpassing the average manufacturing sector growth by 9.5, 6.9, and 1.7 percentage points [1] Group 3: Health and Wellness Trends - Health-related consumption is on the rise, with sales of mobility aids, elderly nutrition and health products, and health monitoring devices increasing by 32.2%, 30.1%, and 7.5% respectively, reflecting a shift towards proactive health management [2] Group 4: Digital Economy Impact - The rapid development of the digital economy is empowering the silver economy, with a 16.9% year-on-year increase in spending on information technology services by silver economy enterprises. Sales revenue for smart elderly care technology services and wearable devices grew by 33.7% and 32.6% respectively [2] Group 5: Policy Support - The tax authorities emphasize that developing the silver economy is essential for addressing aging issues and stimulating domestic demand. Ongoing tax and fee support policies will be implemented to enhance the effectiveness of the silver economy [3]