Core Insights - The elderly tourism market in China is experiencing significant growth due to the increasing elderly population, with projections indicating that by the end of 2024, the population aged 60 and above will exceed 300 million, accounting for 22% of the total population [1][6][9] - The market size for elderly tourism is expected to reach 1.67 trillion yuan in 2024, reflecting a year-on-year growth of 18.8% [22] - Government policies are actively supporting the development of elderly tourism, including financial subsidies and tax incentives for tourism companies to create products and services tailored for the elderly [9][11] Industry Overview - Elderly tourism refers to the tourism industry targeting consumers aged 60 and above, characterized by a preference for in-depth travel experiences and longer trips [2][4] - The elderly tourism industry has developed a comprehensive supply chain encompassing accommodation, transportation, attractions, entertainment, and shopping [4] Market Demand - The increasing number of elderly individuals is driving demand for tourism services, with the elderly population's consumption patterns shifting from basic necessities to diverse areas such as cultural entertainment and health management [8][20] - In the consumption structure of the elderly demographic, leisure travel activities dominate, accounting for 57% of their spending [20] Policy Support - The Chinese government has introduced various policies to promote elderly tourism, including the launch of special tourism trains and the development of tourism products that cater to the elderly [9][11][12] - Local governments are also implementing initiatives to enhance elderly tourism, such as improving facilities for elderly travelers and promoting cultural and health tourism [12][13] Current Trends - The elderly tourism market is transitioning from a niche to a mainstream market, with elderly travelers now representing over 20% of the total tourism population [18] - The rise of the "self-care economy" is leading to increased willingness to spend on travel, with per capita domestic tourism expenditure reaching a historical high in 2024 [16][22] Future Outlook - The elderly tourism industry is expected to evolve towards diversification, high-end offerings, and personalized experiences, with a growing preference for slow-paced and experiential travel [24] - Technological advancements will play a crucial role in enhancing the travel experience for elderly consumers, with applications of AI and other technologies in monitoring safety and health during travel [24]

Core Insights - The third Aging Industry Development Forum will be held on May 28 in Beijing, focusing on the development trends of the silver economy and exploring high-quality development paths for the aging industry [2][5] - The forum will feature speeches from government officials, experts, and industry representatives, discussing various aspects of the silver economy and its potential [2][7] Group 1: Forum Details - The forum is co-hosted by the China Aging Industry Association and the Beijing News, with a theme centered on "New Services, New Business Models, New Trends: Silver Economy Consumption Driving New Development in the Aging Industry" [2] - Keynote speakers include former officials from the National Development and Reform Commission, Ministry of Culture and Tourism, and Ministry of Human Resources and Social Security, among others [2][7] - Reports to be released at the forum include the "Standardization Development Plan for the China Aging Industry Association (2025-2030)" and the "Home Environment Aging Transformation Series Standards" [2][9] Group 2: Roundtable Discussions - The afternoon session will feature roundtable discussions on "Research on the Operation Process of Designated Guardianship" and "Development of Group Standards for Inheritance Planning Professional Competence" [3][9] - Industry professionals from trusts, insurance, and law firms will engage in cross-disciplinary dialogues during these discussions [3][9] Group 3: Key Themes and Presentations - Key themes include embracing the silver economy, the potential of elderly tourism, and the establishment of a multi-tiered pension insurance system [7][8] - Presentations will cover topics such as longevity technology empowering silver life, new skills to meet aging demands, and the role of trust mechanisms in the B-account model [8][9]