动向集团始终将产学研协同创新与产业链伙伴联动作为企业发展的重要战略支点。深知技术创新和资源 整合是推动行业进步的核心动力，积极构建开放、合作的生态平台，携手供应链上下游不断突破行业技 术边界。 今年11月，六部门印发《关于增强消费品供需适配性进一步促进消费的实施方案》。这一方案提出，以 消费升级引领产业升级，以优质供给更好满足多元需求，实现供需更高水平动态平衡。到2027年，消费 品供给结构明显优化；到2030年，供给与消费良性互动、相互促进的高质量发展格局基本形成，消费对 经济增长的贡献率稳步提升。 对于印花、染色、喷漆等高污染工序，动向集团会对供应商的操作流程进行细致审查，确保其符合国家 及地方的环保要求。如发现供应商存在环境违规行为，督促其立即整改，情节严重者则直接终止合作关 系。在此基础上，动向集团积极推动环保材料的应用，制定了针对化学品和胶水处理剂的管理制度，力 求最大限度减少有害化学品的使用和排放。 在供应链环境与社会责任管理方面，动向集团通过已积极开展温室气体范围三的管理和披露工作，以自 身行动带动价值链更多生态伙伴低碳转型。2024/2025财年，动向集团温室气体排放总量相较于上一财 年下降5 ...

Group 1: Industry Overview - The State Council issued an opinion to enhance the sports industry, aiming for a total scale exceeding 7 trillion yuan by 2030, with significant improvements in development levels [1] - The sports industry in China reached a total scale of 3.67 trillion yuan in 2023, with an average annual growth rate of 10.3% since the 14th Five-Year Plan [1] - The sports service industry, led by competition performance and fitness leisure sectors, accounted for 72.7% of the added value in the sports industry [1] Group 2: Outdoor and Ice Sports Development - The opinion emphasizes the development of outdoor sports, proposing differentiated development based on local natural resources and promoting high-quality outdoor sports destinations [2] - The ice and snow economy is being cultivated, with measures to support ice sports equipment and expand participation in ice sports [2] - The outdoor sports online consumption is projected to reach approximately 300 billion yuan by 2024, with participation expected to be around 200 million people [3] Group 3: Financial Support and Investment - The opinion encourages financial institutions to optimize financing services for sports enterprises, including support for listings, refinancing, and asset securitization [3] - The sports industry has seen significant investment activity, with 16 disclosed financing events totaling about 559 million yuan as of September 4, 2025 [4] - The domestic consumption stimulus policies are expected to improve macro consumption conditions, benefiting the sports apparel market [4] Group 4: Company Performance - Li Ning has established a clear product matrix and is focusing on product development, aiming to strengthen its market share against international brands [6] - Anta Sports reported a 15% year-on-year increase in net profit, driven by a 14% revenue growth, with an improved operating profit margin [6] - Xtep International achieved a revenue of 6.838 billion yuan for the first half of 2025, a 7.14% increase year-on-year, with significant growth attributed to online sales channels [6]