文｜超聚焦 据蓝鲸新闻报道，曾经的充电宝巨头深圳罗马仕科技有限公司，已在内部悄然启动了一项名为"重生计 划"的重组方案。 该方案旨在通过引入红杉资本、金沙江创投等头部VC的注资，辅以对供应商的"债转股"安排，力争在 第一季度完成资金引入与重组，同步重新获取新3C认证，并全面恢复一度停摆的产品销售体系。 而在此前，罗马仕已因大规模产品召回、证书撤销及巨额货款拖欠，已陷入实质性的停工待料状态。这 一自救动作也被视为罗马仕在彻底清算边缘的殊死一搏。 但是，如果用冷静的商业逻辑视角来看，这场"重生"远非资金注入那么简单，而是一场涉及合规成本、 品牌价值重建与供应链博弈的复杂博弈。 那么，面对VC的审慎目光和供应商的复杂情绪，罗马仕的"重生之路"，究竟是绝地反击的序章，还是 压垮骆驼的最后一根稻草？ 这两家机构在中国创投界的地位无需多言，它们通常出现在独角兽的诞生前夜，而非一家"过气网红"的 ICU病房外。那么，为何两家顶尖VC会考虑此时入局？这背后或许隐藏着"捡烟蒂"的商业逻辑。 一方面，罗马仕虽然已经停摆，但"品牌残值"仍然具有极致的诱惑。 虽然罗马仕在过去两年里声誉受损，但在广阔的下沉市场、学生群体以及庞大的存量 ...

01 "重生计划"的三板斧 在生死存亡之际，罗马仕管理层祭出的"重生计划"并非空洞口号，而是基于现实困境的精准自救。其核 心可概括为三板斧：融资输血、债务重组、重获认证。 罗马仕从土里爬出来了？ 据蓝鲸新闻报道，曾经的充电宝巨头深圳罗马仕科技有限公司，已在内部悄然启动了一项名为"重生计 划"的重组方案。 该方案旨在通过引入红杉资本、金沙江创投等头部VC的注资，辅以对供应商的"债转股"安排，力争在 第一季度完成资金引入与重组，同步重新获取新3C认证，并全面恢复一度停摆的产品销售体系。 而在此前，罗马仕已因大规模产品召回、证书撤销及巨额货款拖欠，已陷入实质性的停工待料状态。这 一自救动作也被视为罗马仕在彻底清算边缘的殊死一搏。 但是，如果用冷静的商业逻辑视角来看，这场"重生"远非资金注入那么简单，而是一场涉及合规成本、 品牌价值重建与供应链博弈的复杂博弈。 那么，面对VC的审慎目光和供应商的复杂情绪，罗马仕的"重生之路"，究竟是绝地反击的序章，还是 压垮骆驼的最后一根稻草？ 对于已经处于休克状态的罗马仕而言，现金流就是氧气，而能否通过外部输血来重启心脏，成为了外界 关注的焦点。 而计划中最具戏剧性、也最引发外界猜 ...

停工停产的同时，罗马仕也在想办法重生。1月4日，据蓝鲸新闻报道，罗马仕已在内部启动名为 "重生计划" 的重组方案，相关立项工作将于2026年1月正 式落地。按照规划，公司力争在2026年第一季度完成资金引入与重组工作，同步重新获取新3C认证，全面恢复产品销售体系。 据悉罗马仕已与红杉资本、金沙江创投等知名投资机构展开洽谈，部分机构已表达投资意向。与此同时，罗马仕也与多家供应商协商债转股解决方案，并 承诺将在公司实现盈利后，逐步清偿相关欠款。 罗马仕是2012年创立于深圳的一家消费电子产品公司，主要生产移动电源、户外电源、数据充电线、电源适配器等3C数码周边产品。 2025年6月，罗马仕充电宝因发生自爆自燃事件被北京多所高校禁用而引发广泛关注。此后，罗马仕发布致歉声明，并宣布召回部分充电宝。据央视新闻 披露，罗马仕公司累计召回充电宝16.7万件（占召回总量的34.1%），退款金额2283.7万元。 1月5日，据中新网，记者就近期传出的继续停工停产等事宜咨询罗马仕某电商平台旗舰店客服。该客服表示，公司基于现阶段经营策略调整的需要，决定 对部分部门延长停工状态，在此期间，客服及售后团队始终保持正常运作。 2025年 ...

据蓝鲸新闻报道，1月4日，从知情人士处获悉，曾陷入充电宝"自燃""爆炸"风波的罗马仕已在内部启动名为 "重生计划" 的重组方案，相关立项工作将于 2026年1月正式落地。 按照规划，本次罗马仕将力争在2026年第一季度完成资金引入与重组工作，同步重新获取新3C认证，全面恢复产品销售体系。 图源：视觉中国 该知情人士透露，罗马仕已与红杉资本、金沙江创投等知名投资机构展开洽谈，部分机构已表达投资意向。与此同时，罗马仕也与多家供应商协商债转股 解决方案，并承诺将在公司实现盈利后，逐步清偿相关欠款。 "本次重组事宜由公司实控人雷桂斌指派的操盘手具体推进，其本人并未直接出面对接。"知情人士补充道。 资料显示，ROMOSS罗马仕是2012年创立于深圳的一家消费电子产品公司，主要生产移动电源、户外电源、数据充电线、电源适配器等3C数码周边产 品。 2025年6月14日，多位网友反映收到学校下发的排查通知，称"20000毫安的罗马仕牌充电器在充电时易发生爆炸"，建议学生立即舍弃。 事件发酵后，"北京多所高校禁用罗马仕充电宝"词条迅速冲上热搜第一。 6月16日晚，深圳市市场监督管理局发布公告，要求罗马仕召回2023年6月至20 ...

每经编辑｜许绍航 向江林 据蓝鲸新闻报道，1月4日，从知情人士处获悉，曾陷入充电宝"自燃""爆炸"风波的罗马仕已在内部启动名为 "重生计划" 的重组方案，相关立项工作将于 2026年1月正式落地。 按照规划，本次罗马仕将力争在2026年第一季度完成资金引入与重组工作，同步重新获取新3C认证，全面恢复产品销售体系。 图源：视觉中国 该知情人士透露，罗马仕已与红杉资本、金沙江创投等知名投资机构展开洽谈，部分机构已表达投资意向。与此同时，罗马仕也与多家供应商协商债转股 解决方案，并承诺将在公司实现盈利后，逐步清偿相关欠款。 "本次重组事宜由公司实控人雷桂斌指派的操盘手具体推进，其本人并未直接出面对接。"知情人士补充道。 资料显示，ROMOSS罗马仕是2012年创立于深圳的一家消费电子产品公司，主要生产移动电源、户外电源、数据充电线、电源适配器等3C数码周边产 品。 2025年6月14日，多位网友反映收到学校下发的排查通知，称"20000毫安的罗马仕牌充电器在充电时易发生爆炸"，建议学生立即舍弃。 事件发酵后，"北京多所高校禁用罗马仕充电宝"词条迅速冲上热搜第一。 当日下午，罗马仕在官方微博上致歉，尽管表示将对缺陷产 ...

7月6日，罗马仕正式发布停工停产放假通知。通知称，随着市场环境的不断变化和公司业务发展需要， 经公司股东会研究决定，近段时间公司停工停产。停工时间为自2025年7月7日起持续6个月。除召回相 关员工外，其余员工停工停产。 不过在停工停产一个多月后，罗马仕又悄然开启招聘工作，招聘岗位分别是礼品渠道销售及工业设计顾 问。 罗马仕是2012年创立于深圳的一家消费电子产品公司，主要生产移动电源、户外电源、数据充电线、电 源适配器等3C数码周边产品。 去年6月，罗马仕充电宝因发生自爆自燃事件被北京多所高校禁用而引发广泛关注。此后，罗马仕发布 致歉声明，并宣布召回部分充电宝，召回原因是部分电芯原材料问题，极少数产品在使用中可能过热， 存在安全隐患。据央视新闻披露，罗马仕公司累计召回充电宝16.7万件（占召回总量的34.1%），退款 金额2283.7万元。 在大规模召回之后，罗马仕充电宝3C证书被大批撤销。6月20日，国家市场监管总局全国认证认可信息 公共服务平台显示，深圳罗马仕科技有限公司及相关公司的快充移动电源3C认证被大批撤销，证书状 态显示"暂停"，剩余3C认证基本都与充电器和插座相关。 充电宝召回事件对罗马仕经营 ...

12月11日，深圳市市场监督管理局网站公告显示，深圳罗马仕科技有限公司(下称"罗马仕")被深圳市市场监督管理局南山监管局没收违法所得约1.24万 元，罚款123万元，处罚事由为认证认可违法行为。 | 深圳罗马仕科技有限公司违反强制认证规定、虚假宣传案 | | --- | | 行政处罚决定书文号: 深市监南处罚〔2025〕稽57号 | | 处罚名称: 深圳罗马仕科技有限公司违反强制认证规定、虚假宣传案 | | 处罚类别: 没收违法所得;罚款 外罚事由: 认证认可违法行为 | | 中华人民共和国反不正当竞争法/第四章法律责任/第二十五条/第一款经营者违反本法第九条规定对其商品作虚假或者引人误 解的商业宣传,或者通过组织虚假交易、虚假评价等方式帮助其他经营者进行虚假或者引人误解的商业宣传的,由监督检查 部门责令停止违法行为,处一百万元以下的罚款;情节严重的,处一百万元以上二百万元以下的罚款,可以并处吊销营业执 照。 中华人民共和国反不正当竞争法(2019修正)/第四章法律责任/第二十条/第1款经营者违反本法第八条规定对其商品作虚 假或者引人误解的商业宣传,或者通过组织虚假交易等方式帮助其他经营者进行虚假或者引人误解 ...

Core Viewpoint - Shenzhen Huabao New Energy Co., Ltd. is planning to list on the Hong Kong Stock Exchange, with CICC and Morgan Stanley as joint sponsors [1] Fundraising Purpose - The funds raised from the Hong Kong listing will be used for the following purposes: 1. Investment in the construction of a research and development center to develop higher energy density portable energy storage products and intelligent energy management systems [2] 2. Expansion of the Huizhou production base to increase the annual production capacity of portable energy storage devices by 5 million units [2] 3. Expansion of the global marketing network, focusing on Europe, North America, and Southeast Asia [2] 4. Supplementing the company's daily operational working capital and optimizing the capital structure [2] Company Overview - Huabao New Energy specializes in the research, production, and sales of portable energy storage power supplies, with main products including outdoor power supplies, solar charging panels, and related accessories, applicable in outdoor camping, emergency backup, and professional operations [3] - The company has established a global sales system through brands like "Dian Xiao Er," with products sold in over 100 countries and regions, aiming to provide users with green and portable energy solutions [3]

Key Points - Gree Electric responded to a viral incident involving a job applicant being insulted by a recruiter, clarifying that the individual was not an employee and that the company will pursue legal action against the unauthorized recruitment group [4][5] - Yingshi Innovation addressed concerns about its market share decline due to DJI's price war, stating that competition can expand the market and that their global market share remains strong according to some reports [7] - Gaode is reportedly entering the Robotaxi business in collaboration with XPeng Motors, which is also reviving its own Robotaxi project [8][9] - Tiantong Weishi has submitted its IPO application in Hong Kong, backed by major investors including SAIC and SenseTime, and is positioned as a leading provider of intelligent driving solutions [11][12] - Leap Motor denied rumors of being acquired by FAW Group, asserting that the information is false [14] - Apple has prohibited offline distributors from selling products online to maintain pricing integrity ahead of the "Double 11" shopping festival [6][15] - OPPO's channel has reportedly stopped several NetEase games due to the expiration of their partnership [16] - Horizon's former president has recruited a key executive from Didi's autonomous driving division to lead a new venture focused on embodied intelligence [18] - Nokia plans to delist from the Paris Stock Exchange, citing low trading volume and high administrative costs [19] - WeRide and Pony.ai have set their IPO prices ahead of their listings in Hong Kong, with WeRide aiming to raise approximately HKD 29.32 billion [20][21] - Bilibili denied rumors that users could block ads by blacklisting specific accounts, stating that the claims are false [25] - Xiaomi's CEO emphasized the company's commitment to rigorous vehicle testing, claiming their testing efforts exceed industry averages [27][28] - BYD is set to launch a new two-door convertible sports car, the Tengshi Z, which features advanced suspension technology [29][30] - TikTok sellers in the U.S. are facing account suspensions due to compliance checks, raising concerns about platform stability [32] - Apple has launched a web version of the App Store, allowing users to browse applications without needing Apple devices, although downloads are not yet supported [34][35] - IBM is planning layoffs affecting approximately 2,700 employees as part of a broader trend in the tech industry towards automation and AI [36] - Tesla's major shareholder opposed Elon Musk's proposed $1 trillion compensation plan, raising concerns about its scale and potential dilution [37][38] - OpenAI has signed a $38 billion cloud computing deal with AWS, ending its exclusive partnership with Microsoft [38][39] - Amazon brands are significantly increasing their inventory on AliExpress ahead of the Double 11 shopping event [40][41] - Apple is reportedly outsourcing the development of its AI model for Siri to Google, aiming to enhance its capabilities [42]

Core Points - DJI has announced price reductions for multiple products starting October 9, including the Osmo Pocket 3, which will see a price drop from 3499 yuan to 2799 yuan, a reduction of 700 yuan [1] - Consumers who recently purchased DJI products have expressed dissatisfaction and sought price protection, leading to complaints about inconsistent after-sales policies across different sales channels [1][2] - The price reduction is part of a promotional campaign for the upcoming Double Eleven shopping festival, with significant discounts on various products, including the DJI Mavic 3 Pro and DJI Mini series [3] Pricing and Consumer Reactions - The price drop has led to confusion among consumers regarding the price protection policy, with online platforms offering a 30-day price guarantee while offline stores have varying policies [1][4] - Reports indicate that different offline stores have inconsistent refund policies, with some allowing price adjustments for purchases made within specific dates, while others do not [2][4] - Consumers have shared experiences of purchasing products shortly before the price drop and facing challenges in obtaining refunds or price adjustments [3][4] Product Launch and Market Position - DJI continues to innovate and expand its product line, recently launching its first robotic vacuum, the DJI ROMO, which has received mixed reviews regarding quality and functionality [5][6] - The robotic vacuum market is highly competitive, with IDC reporting that the top five manufacturers will account for 63.4% of the market share by Q1 2025 [6] - Initial feedback on the DJI ROMO has been positive regarding its design and performance, although some users have reported issues with product reliability and after-sales service [7][8] After-Sales Service Issues - Consumers have reported difficulties with the after-sales service for the DJI ROMO, including slow refunds and inconsistent return policies, despite advertised guarantees [7][8] - Specific complaints include denied returns based on minor damages and issues with product functionality, leading to frustration among users [8][9] - As of the latest updates, DJI has not provided a clear explanation for the discrepancies in its price adjustment policies across different sales channels [9]