Core Viewpoint - The "Double Eleven" shopping festival has evolved from a focus on electronics and fashion to a significant emphasis on essential household goods and services, reflecting changing consumer priorities and behaviors [1] Group 1: Consumer Behavior - More consumers are shifting their attention to daily necessities, such as paper towels, laundry detergent, and staple foods, during the Double Eleven shopping festival [1] - There is a growing trend of consumers opting for bulk purchases to cover several months' worth of supplies, indicating a desire for convenience and efficiency in household management [1] - Social media discussions reveal that consumers are seeking to simplify their lives by consolidating everyday purchases and enhancing the overall organization of their homes [1] Group 2: Service Consumption - The concept of "service bundling" is gaining traction, with consumers increasingly interested in purchasing home cleaning services and other household services during the festival [1] - The focus on practical purchases suggests that consumers are prioritizing items and services that enhance their quality of life and provide a sense of order [1] Group 3: Research Initiative - A survey titled "2025 Double Eleven Consumer Survey" has been initiated to gain deeper insights into consumer preferences and core demands related to household consumption during the festival [1] - The feedback from this survey aims to help platforms and brands optimize their offerings based on consumer insights [1]

Core Insights - The Double Eleven shopping festival has evolved from a focus on electronics and fashion to an emphasis on essential household goods and services, reflecting a shift in consumer priorities [1] - Consumers are increasingly interested in bulk purchasing of daily necessities, indicating a trend towards practicality and efficiency in shopping habits [1] - The rise of "service bundling" for household needs, such as cleaning services, suggests a growing preference for convenience and organization in family consumption [1] Consumer Behavior Trends - There is a notable shift towards purchasing items that can last for an extended period, with consumers expressing a desire to stock up for up to six months [1] - Social media discussions highlight a collective sentiment of reducing the burden of daily shopping by consolidating purchases [1] - The concept of "service bundling" is emerging as a new choice for family consumption, indicating a potential market opportunity for service providers [1] Research Initiative - A survey titled "2025 Double Eleven Consumption Survey" has been initiated to gather insights on consumer preferences and core demands during the shopping festival [1] - The feedback from this survey aims to help platforms and brands optimize their offerings based on consumer insights [1]