由于人流远超预期，店铺自12月6日起暂停了商品销售，现已宣布将于2026年1月13日恢复营业。这家店 铺究竟能提供怎样的体验？ 日经Gaming . 商业视角的日本游戏媒体。日经BP旗下。 2025年12月5日，占据了新宿丸井百货本馆四层整层的 《海贼王》官方旗舰店ONE PIECE BASE SHOP 正式开业。 编者荐语： 日经Gaming是2025年7月创刊的"以商业视点出发的游戏媒体"。日经BP利用在经营、技术、消费、营销 各领域培养的采访力、信息发布力，从商业角度出发，发布游戏及其周边产业的最新动向、商业模式。 以下文章来源于日经Gaming ，作者吉成早纪安川幸利 为纪念人气漫画《海贼王》官方旗舰店ONE PIECE BASE SHOP于2025年12月5日开业，11月26日在新 宿丸井百货本馆四层举行了开业庆典。集英社第三编辑部副部长、《周刊少年Jump》总编（兼《海贼 王》媒体负责人）中野博之，以及万代南梦宫体验公司代表董事社长川崎宽出席了庆典，并以敲钟仪式 庆贺ONE PIECE BASE SHOP正式"起航"。 然而，这艘设施的"首航"却不如预想中顺利。 由于人流远超预期，无法维持正常的运 ...

Core Insights - The "Guzi Economy" has emerged as a cultural phenomenon among Generation Z, transcending its origins in the anime and gaming communities to become a significant market force [1][3] - The market size of the "Guzi Economy" in China reached 168.9 billion yuan in 2024, with projections to exceed 300 billion yuan by 2029 [1] Group 1: Generation Z Consumer Behavior - Generation Z, particularly those born in the 1990s to 2010s, is driving a consumption trend centered around emotional resonance with IPs, leading to a surge in "Guzi" product purchases [3][5] - Young consumers are willing to pay a premium for merchandise related to their favorite IPs, viewing these items as social currency [3][5] - Events like ChinaJoy showcase the strong engagement of fans, with attendees often spending over a thousand yuan on merchandise [1][3] Group 2: IP Innovation and Market Strategies - The industry is focusing on how to transition IPs from content to products, with various strategies being explored, including crowdfunding and cross-industry collaborations [8][9] - Successful examples include the use of crowdfunding platforms to gauge emotional engagement and validate market demand before large-scale production [9] - Companies like Aofei Entertainment are leveraging user-generated content and community engagement to enhance the emotional connection between consumers and IPs [5][10] Group 3: Future Trends and Ecosystem Development - The domestic IP landscape is shifting from a "follower" to a "leader" position, with an emphasis on creating a comprehensive ecosystem that integrates various consumer experiences [12][14] - The industry is exploring sustainable models, including the use of AI in character design and collaborative production approaches to enhance efficiency and creativity [14] - Balancing innovation with standardization is crucial for the "Guzi Economy" to evolve from niche markets to broader consumer acceptance [14]