Core Insights - The "Guzi Economy" has emerged as a cultural phenomenon among Generation Z, transcending its origins in the anime and gaming communities to become a significant market force [1][3] - The market size of the "Guzi Economy" in China reached 168.9 billion yuan in 2024, with projections to exceed 300 billion yuan by 2029 [1] Group 1: Generation Z Consumer Behavior - Generation Z, particularly those born in the 1990s to 2010s, is driving a consumption trend centered around emotional resonance with IPs, leading to a surge in "Guzi" product purchases [3][5] - Young consumers are willing to pay a premium for merchandise related to their favorite IPs, viewing these items as social currency [3][5] - Events like ChinaJoy showcase the strong engagement of fans, with attendees often spending over a thousand yuan on merchandise [1][3] Group 2: IP Innovation and Market Strategies - The industry is focusing on how to transition IPs from content to products, with various strategies being explored, including crowdfunding and cross-industry collaborations [8][9] - Successful examples include the use of crowdfunding platforms to gauge emotional engagement and validate market demand before large-scale production [9] - Companies like Aofei Entertainment are leveraging user-generated content and community engagement to enhance the emotional connection between consumers and IPs [5][10] Group 3: Future Trends and Ecosystem Development - The domestic IP landscape is shifting from a "follower" to a "leader" position, with an emphasis on creating a comprehensive ecosystem that integrates various consumer experiences [12][14] - The industry is exploring sustainable models, including the use of AI in character design and collaborative production approaches to enhance efficiency and creativity [14] - Balancing innovation with standardization is crucial for the "Guzi Economy" to evolve from niche markets to broader consumer acceptance [14]