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“小”产品火爆折射经济发展澎湃动能 映照出中国大市场“蓬勃活力+广阔空间”
Yang Shi Wang· 2025-12-08 07:25
Group 1: Matcha Industry - The matcha market in China has reached a scale of 150 billion, with the country becoming the largest matcha producer globally [1] - In the first half of this year, China's matcha export volume has already surpassed the total for the previous year [1] - Over 80 new matcha stores have opened in Guiyang this year, and more than 100 registered dining brands are using Guizhou matcha nationwide [5] - The annual growth rate of matcha usage in the new tea beverage sector is expected to reach 60% over the next three to five years [5] - Guizhou's Tongren supplies one-quarter of the country's matcha, with four world-class automated production lines operating at high speed [7] - Guizhou has developed over 60 types of matcha products this year and is establishing overseas sales centers in the US, France, and Malaysia [9] - Guizhou's matcha export volume has doubled year-on-year in the first nine months of this year, covering over 50 countries [13] Group 2: Coffee Industry - China's per capita annual coffee consumption has reached 22.24 cups, with Shanghai averaging around 50 cups [14] - The number of coffee-related enterprises in China has exceeded 250,000, with a 36.8% increase in new registrations this year [18] - The coffee industry in China is projected to exceed 300 billion by 2024, with an expected growth to 369.3 billion by 2025 [22] - The coffee market is diversifying with new consumption models such as "coffee + music" and "coffee + agriculture" [20] - The shift in consumer demand reflects a transition from material consumption to service and experience-oriented consumption [24] Group 3: Beauty Industry - The beauty industry in Huzhou, Zhejiang, is rapidly expanding through innovation and has developed over 300 patents [26] - Local beauty enterprises are experiencing sales growth of 30% to 50% this year, driven by strong market feedback on new products [26] - Huzhou's beauty town has formed a complete industrial chain, from raw material supply to production and logistics [28] - The total industrial output value of the beauty town reached 7.546 billion this year, with exports of 284 million, a year-on-year increase of 34.59% [32] - The retail sales of cosmetics in China reached 381.2 billion in the first ten months of this year, marking a 4.6% year-on-year growth [34]