Core Points - The incident involving "Hua Yu Hua" and its connection to the "Xi Luo" event has led to significant public backlash, with accusations of incompetence and unprofessionalism against the company [4][5][6] - "Hua Yu Hua" has been criticized for its high consulting fees and perceived lack of value delivered to clients, particularly in the case of its long-term partnership with the restaurant chain Xibei [5][8][24] - The company's marketing strategies, while successful in some cases, have also faced scrutiny for being outdated or aesthetically unpleasing, leading to accusations of plagiarism [21][24] Company Overview - "Hua Yu Hua" was founded in 2002 by brothers Hua Shan and Hua Nan, focusing on brand strategy and advertising [11][18] - The company has worked with various well-known brands across different industries, including Xibei, Haidilao, and Mijia Ice City, and has developed a reputation for creating memorable marketing campaigns [11][12][18] - The firm has generated significant revenue, reportedly earning over 600 million yuan in consulting fees from Xibei alone over a decade [5][26] Marketing Strategies - The company's approach emphasizes the creation of "super symbols" to enhance brand recognition, which includes large logos, bright colors, and repetitive messaging [14][18] - "Hua Yu Hua" has also developed a subscription-based consulting model, aiming to provide ongoing value to clients rather than one-off projects [11][19] - Despite its successes, the company has faced criticism for its high fees and the effectiveness of its marketing strategies, with some clients questioning the return on investment [24][30] Financial Performance - The financial performance of "Hua Yu Hua" has been mixed, with its associated company, Du Ke Culture, experiencing declining revenues and profits in recent years [26][30] - The founders have engaged in significant stock sell-offs, raising over 1.7 billion yuan, which raises questions about the long-term viability of their business model [30][31] - The recent public relations incident has led to speculation about the future of "Hua Yu Hua" and its ability to maintain client relationships, particularly with Xibei [31]

Group 1 - The article emphasizes the importance of selecting a capable Tmall operation company to ensure better service quality and effectiveness [1] - It highlights the need for industry experience in order to create precise strategies tailored to different sectors and product categories [1] - Understanding a company's successful case studies can provide insights into its service quality and effectiveness [1] Group 2 - Hangzhou ZhuTao Network Technology Co., Ltd. specializes in Tmall operations and new traffic marketing services, leveraging a "brand growth model + new traffic strategy + content marketing creativity" approach [2] - Baiqiu focuses on the fashion luxury and beauty sectors, offering comprehensive digital retail services including brand strategy consulting and full-channel store operations [3] - Paiya Star is a leading MCN agency that specializes in Tmall operations and influencer management, particularly in food, beauty, and maternal and child sectors [4] - HuoNu E-commerce provides customized consumer data marketing solutions, including brand data consulting and full-link consumer operations [5]