Core Viewpoint - The 2026 Beijing Commercial Brand Conference will be held on January 16, 2025, focusing on the theme "New Demand, New Supply," highlighting the importance of innovative supply in driving commercial development and brand building [1]. Group 1: Event Overview - The event is co-hosted by the Beijing Municipal Bureau of Commerce, Beijing Daily Media Group, and Beijing Commercial Association, aiming to unveil the "Top Ten Commercial Brands of Beijing for 2025" [1]. - The "Top Ten Commercial Brands" list represents the highest annual standard of Beijing's commercial sector, covering various business formats such as shopping malls, dining, e-commerce, and traditional brands [3]. Group 2: Brand Innovation and Development - The 2025 brands will focus on innovation to meet new consumer demands, with keywords like "Trendy," "Transformation," and "Breakthrough" guiding their strategies [3]. - Traditional brands are modernizing their value while maintaining their essence, shopping centers are enhancing experiences, and supermarkets are creating new community hubs through integrated models [3]. Group 3: Subcategories and Special Awards - Four permanent subcategories will be introduced: "Beijing Commercial Quality Service Brand," "Beijing Commercial Model Innovation Brand," "Beijing Commercial Craftsmanship Brand," and "Beijing Commercial Rising Star Brand," each recognizing excellence in service, innovation, craftsmanship, and new entrants [4]. - Three special awards will be established for "Outstanding Cases of Financial Product Innovation Empowering Consumption," "Outstanding Cases of Cultural, Business, Tourism, and Sports Integration," and "Leading Brands in Fashion Consumption," aimed at highlighting significant achievements in these areas [4]. Group 4: Historical Context and Selection Process - The "Top Ten Commercial Brands" has been a significant event for 20 years, reflecting the evolution of commercial brands and the consumer landscape in Beijing [5]. - The selection process for the awards took three months, involving brand nominations, professional evaluations, public voting, and final reviews to ensure fairness and transparency [5].