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“邪修进补”爆火:9月15日晚8点京东买药超级品类日推千元健康补贴
Zhong Jin Zai Xian· 2025-09-16 01:41
Core Viewpoint - The article highlights the emerging trend of unconventional health practices among young consumers, reflecting their desire for personalized, efficient, and engaging health management solutions [1][3]. Group 1: Consumer Trends - Young consumers are increasingly adopting unique health practices, such as incorporating unconventional ingredients into food and using health products in creative ways [1]. - There is a growing demand for health management that is both effective and enjoyable, with consumers seeking high efficiency and low burden in their wellness routines [3]. Group 2: Marketing Strategies - JD Health launched a promotional event on September 15-16, offering substantial health subsidies and discounts to cater to the diverse health needs of consumers during the autumn season [3][11]. - The event features a variety of health products, including traditional supplements and modern nutritional formulations, aimed at addressing common health issues faced by young people [6]. Group 3: Product Offerings - The promotional campaign includes high-end health products such as bird's nest, donkey-hide gelatin, and modern supplements like Coenzyme Q10 and fish oil, targeting specific health concerns like fatigue and cold sensitivity [6]. - JD Health also provides a range of health gifts for the upcoming Mid-Autumn Festival and National Day, focusing on practical health devices like blood pressure monitors and glucose meters, appealing to a more health-conscious gifting culture [9]. Group 4: Engagement and Experience - The event encourages consumer engagement through tasks that reward participants with health-related gifts, enhancing the overall shopping experience [3][11]. - JD Health's approach aims to create a comprehensive health experience that combines product offerings with psychological well-being, promoting a holistic view of health management [6][11].
原研药、海外保健品需求大涨,京东买药:全力保障供给,不会涨价
news flash· 2025-04-14 09:46
金十数据4月14日讯,近日,京东买药平台上原研药、海外保健品等多个品类销量倍增。针对部分消费 者对价格的担忧,京东买药相关负责人介绍,依托覆盖全国30个GSP药品仓、90%以上订单次日达的供 应链网络,京东买药全力保障原研药及海外保健品稳定供给,不会涨价。京东买药表示,已有不少医疗 器械的外贸企业正在接洽沟通。 原研药、海外保健品需求大涨,京东买药:全力保障供给,不会涨价 ...