（来源：中华工商时报） 转自：中华工商时报 一根小串串起大产业，一炉炭火温暖一座城。从街头巷尾的"锦州烧烤"到走向世界的美食名片，从单打 独斗的小作坊到规范发展的千亿级产业集群，锦州烧烤的"蝶变"之路，正是中国餐饮产业高质量发展的 生动缩影。 作为全国首家烧烤行业一级协会，锦州烧烤行业协会自2005年成立以来，始终以"传承文化、赋能产 业、担当责任"为己任。二十载深耕，协会引领着这张城市名片，在非遗保护、标准制定、产业升级与 国际传播的道路上阔步前行，让"中国烤都"的金字招牌愈擦愈亮。 让非遗技艺成为城市发展新坐标 文化是产业的灵魂，历史是品牌最深厚的底蕴。 锦州烧烤，镌刻着城市印记的特色美食，不仅是辽宁省非物质文化遗产的鲜活载体，更是撬动地方经济 发展的强力引擎。从市井烟火的街头风味，到入选国家《地标美食名录》，锦州烧烤已发展成为一座特 色鲜明的美食产业集群。目前，锦州本地拥有烧烤经营场所1800余家、专业烤工4000余名，带动就业约 10万人，年市场规模突破50亿元。不仅如此，"锦州烧烤"的品牌影响力已辐射全国乃至全球，世界各地 悬挂"锦州烧烤"招牌的门店超过6万家，间接带动就业约50万人，年产值规模十分 ...

南方财经记者郑玮 广州报道 《狂飙》里承载了关键情节的"强盛小灵通"店和高启强同款猪脚面；电影《长安的荔枝》中大鹏饰演"荔枝使"疾驰而过的岭南驿道；《捕风追 影》里梁家辉和此沙在孤儿院展开的"生死对决"……这些热门影视作品与名场面背后，藏着一座"网红城市"：江门。 这座GDP在4000亿元左右徘徊的城市，属于珠三角的"中等生"，如今想在工业气质浓重的广东，走出一条新路子。 1月5日，"'十四五'广东成就"江门专场新闻发布会在广州举行。发布会现场，江门市委副书记、市长吴晓晖发布了一组数据："十四五"以来， 江门大力发展商贸文旅业，其中赤坎华侨古镇成为大湾区文旅新地标，累计接待游客超900万人次，江门艺术季、马拉松、侨都咖啡文化周等 活动累计接待游客超亿人次、旅游收入超千亿元，年均分别增长23%、25%。 这是江门近几年最为人熟知的"A面"。但"A面"背后，网红城市的经济根基仍然扎在工业里。目前，江门工业仍占GDP比重约四成，"十四 五"期间15条重点产业链增加值实现年均增长7.8%，其中现代农业与食品、现代轻工纺织、先进材料三大产业集群产值突破千亿元，中创新 航、隆基绿能、恒申新材等一批行业龙头相继入驻。 作为 ...

近日，湖北省发改委正式公布第五批省级夜间消费集聚区认定名单，武汉市推选的马客茂Markmall（江岸区）、玫瑰街 （汉阳区）、武汉体育中心文化体育公园（经开区）3家特色集聚区成功入选。至此，自2021年省级夜间消费集聚区认定工 作启动以来，武汉累计获评省级夜间消费集聚区数量已达20家，入选总数持续位居全省第一，充分彰显了武汉夜间消费集 聚区的建设成效，"夜江城"城市IP影响力持续攀升。 下一步，市发改委将锚定"持续领跑"目标，系统化、精准化培育夜间消费集聚区，通过建立动态更新、分层管理的潜力项 目储备库，实现精准培育。强化申报全流程专业辅导，提升项目竞争力，深化"示范创建"与"项目培育"双轮驱动，积极对 近年来，武汉始终以创新姿态引领夜间消费发展潮流，竞争优势持续巩固。2025年，为抢抓消费场景升级带来的发展机 遇，市发改委全力挖掘、推进潜力项目，精心遴选优质项目参与第五批省级认定申报，这一举措不仅体现了扎实的工作基 础，更凸显了项目储备的丰富性与前瞻性。在示范效应释放上，以江汉路步行街等为代表的标杆性夜间消费集聚区，已实 现客单价与顾客停留时长"双提升"，有效带动区域消费提质扩容，为"夜江城"品牌注入更强的 ...

城市IP正成为流量变"留量"的关键密码。11月28日，中国新闻周刊在北京发布《2025活力之城IP指数报告》，武汉城市IP综合实力位 列全国第二，入选"活力之城"。 过去一年，中国城市通过各具特色的实践，共同汇聚成一份关于城市IP塑造与活力激发的答卷。《2025活力之城IP指数报告》综合城 市IP的传播活力、消费活力、文化活力、创新活力等，发布了2025活力之城案例，总计21个城市入围。前5名分别是：广州、武汉、成都、 南京、济南。 入选"活力之城"的背后，是武汉在历史文脉传承与现代潮流创新中走出的独特路径。连日来，长江日报记者走访武汉街头巷尾的文化 地标、文创空间与新兴业态，探寻这份"活力密码"如何在传统与现代的碰撞中持续生长。 百年建筑"活"起来 老房子里藏着新潮流 11月29日，巴公房子内热闹非凡，这里正举行武汉风貌巴公邸酒店开业一周年庆典。"以前只觉得这栋老房子拍照特别出片，现在能住 进来体验，吃一顿米其林大餐，还能在文创空间里买手信、看展览。""90后"女孩范晴晴特意穿了中式服装来参加庆典，还参观了酒店内的 婚宴布置，"计划和男朋友在百年老房子里办婚宴，感觉很浪漫"。 在汉口历史风貌区，巴公房子是最 ...

Core Insights - Jinan has been recognized as a "Vibrant City" for four consecutive years, indicating a consistent and systematic approach to urban development [1][7] - The city's vitality is attributed to a combination of economic growth, talent attraction, and innovative projects, alongside a diverse urban environment that fosters creativity and cultural expression [2][6] Group 1: Urban Vitality and Cultural Engagement - Jinan's successful urban IP strategy has led to increased tourism, with 379,000 inbound and outbound travelers recorded in the first half of 2025, marking a year-on-year increase of 1.64% for domestic residents and 17.55% for foreign nationals [3][4] - The city's seasonal cultural campaigns, such as "Four Seasons in Jinan," have effectively engaged audiences on social media, enhancing the city's image and attracting global visitors [2][3] Group 2: Industrial Innovation and Development - The establishment of the Lishan International Biopharmaceutical Production Base signifies a new phase of scale and intensive development in Jinan's biopharmaceutical industry [4] - The city's focus on creating a supportive ecosystem for innovation includes a comprehensive service platform for pharmaceutical companies, facilitating the entire process from research to commercialization [4][5] Group 3: Entrepreneurial Ecosystem - Jinan's historical districts are being revitalized with new business models, integrating traditional architecture with modern enterprises, thus enhancing the entrepreneurial landscape [6] - The ongoing "New Momentum Innovation and Entrepreneurship Competition" has successfully attracted 29 academic teams and 639 quality projects, generating a sales revenue of 4.236 billion yuan, showcasing Jinan's commitment to fostering innovation [6][7]

人有人设，城有城设。2025年，城市IP正成为流量变"留量"的关键密码。 11月28日，中国新闻周刊在京发布《2025活力之城IP指数报告》（以下简称《报告》）。《报告》以典 型城市为样本，综合评估城市IP传播、消费转化、文化内涵、创新驱动等方面的活力与潜力。通过专业 分析及洞察，《报告》呈现了不同城市IP的培育、创新及发展的规律与特征，为中国城市高质量发展提 供借鉴。 《2025活力之城IP指数报告》 作为主流时政媒体，中国新闻周刊始终站在时代前沿，把脉城市转型发展，为城市高质量发展献智献 力。今年主题聚焦城市IP，中国新闻周刊总编辑王晨波表示，"城市IP指数不仅映照城市当下，更引领 未来；不仅体现在经济的活跃与韧性，更融汇人文的厚度与包容。当IP从形象展示升级为多元共创，城 市高质量发展也转化成了认同感与获得感。" 解码城市IP新范式 城市IP的塑造，不仅是对外形象展示，更关乎城市文化内涵、创新潜力挖掘。《报告》发布现场，来自 区域经济、城市规划与国际传播领域的专家学者，从多维度解析城市IP的构建逻辑，为城市品牌"破 圈"提供路径参考。 "当城市进入'成年期'，呈现差异化发展路径。"全国工程勘察设计大师、 ...

Core Insights - The "2025 Vital City IP Index Report" highlights Changsha as a leading example of urban vitality, marking its fifth consecutive year of recognition [1][2] - The report evaluates cities based on IP dissemination, consumer conversion, cultural depth, and innovation, providing insights for high-quality urban development in China [1] Group 1: Economic Development - Changsha's economic output is projected to exceed 1.5 trillion yuan in 2024, supported by seven major industrial clusters valued at over 100 billion yuan each [3] - The city hosts 21 industrial enterprises valued at over 10 billion yuan and has 1767 pilot enterprises in intelligent manufacturing [3] Group 2: Cultural Heritage - Changsha boasts a rich cultural heritage with historical sites like the Mawangdui Han Tomb and Yuelu Academy, contributing to its reputation as a "city without walls" [4] - The city is recognized for its vibrant cultural industries, including audio-visual media, animation, and digital publishing [5] Group 3: Innovation and Technology - Known as the "Capital of Engineering Machinery," Changsha has produced world-class research achievements, including super hybrid rice and the BeiDou satellite system [5] - The city ranks 23rd globally in research capacity, with 3823 various R&D institutions [5] Group 4: Youth and Population Growth - Over the past decade, Changsha has attracted a net inflow of 1 million people, with 80% being young individuals, making it one of the top cities for youth migration in China [5] - The city supports entrepreneurship among university students through various policies and has established 125 incubation bases with 4633 entities in development [5] Group 5: International Engagement - Changsha actively hosts international events, enhancing its global presence, with the Huanghua Airport's passenger throughput exceeding 30 million annually [5] - The city has seen a steady increase in inbound tourism, receiving 327,400 international visitors in the first three quarters of the year [5] Group 6: Urban Aesthetics and Quality of Life - Changsha is celebrated for its picturesque landscapes, including Yuelu Mountain and the Xiang River, and has been recognized as China's most livable city for 17 consecutive years [6] - The city combines a romantic atmosphere with a youthful vibrancy, contributing to its appeal as a "media arts capital" and "East Asian cultural capital" [6] Group 7: City IP Development - Changsha has made significant strides in developing its city IP, focusing on cultural, historical, and economic aspects to create a unique urban identity [7] - The city promotes deep integration of IP with new consumption, cultural tourism, and creative industries, catering to the needs of the youth [7]

《2025活力之城IP指数报告》发布 中新网北京11月28日电 (记者 陈溯)人有人设，城有城设，城市IP正成为流量变"留量"的关键密码。28 日，中国新闻周刊在北京发布《2025活力之城IP指数报告》(以下简称《报告》)，《报告》以典型城市 为样本，综合评估城市IP传播、消费转化、文化内涵、创新驱动等方面的活力与潜力。通过专业分析及 洞察，《报告》呈现了不同城市IP的培育、创新及发展的规律与特征，为中国城市高质量发展提供借 鉴。 过去一年，中国城市正通过各具特色的实践，共同汇聚成一份关于城市IP塑造与活力激发的答卷。《报 告》综合城市IP的传播活力、消费活力、文化活力、创新活力等，发布了2025活力之城案例。它们是： 广州市、武汉市、成都市、南京市、济南市、青岛市、石家庄市、长沙市、苏州市、东莞市、常州市、 潍坊市、扬州市、榆林市、湖州市、保定市、宜宾市、莆田市、大同市、三亚市、张家界市。广州荔湾 区、南京栖霞区、深圳龙华区、佛山顺德区、太仓市为2025活力城区案例。 编辑：徐世明 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 "当城市进入'成年期'，呈现差异化发展路径。"全国工程勘 ...

Core Insights - The article emphasizes the importance of digital transformation in the cultural and tourism industry, highlighting the integration of digital technology to enhance visitor experiences and operational efficiency [1][4][6] Group 1: Digital Transformation in Cultural and Tourism Industry - The Chinese government’s "14th Five-Year Plan" advocates for the deep integration of the digital economy with the real economy, particularly in cultural and tourism sectors [1] - Digital technologies such as online booking, virtual exhibitions, and AI are increasingly being adopted in the cultural tourism industry, improving visitor experiences and operational management [1][4] - The Beijing Dongcheng District is leading efforts in digital transformation by leveraging cultural roots and technology to create a robust digital IP ecosystem that supports economic development [2][4] Group 2: Trends and Opportunities - Cross-industry collaboration is a significant trend, with cultural tourism sites partnering with tech companies to enhance visitor engagement through AR and VR technologies [4][6] - The "Digital Cultural Tourism Industry Development Action Plan" aims to cultivate 100 benchmark digital cultural tourism projects by 2026, with a projected consumption scale exceeding 1.5 trillion yuan [5] - Digital cultural tourism is seen as a way to overcome the limitations of traditional tourism, allowing for a more interconnected and immersive visitor experience [6] Group 3: Challenges and Solutions - The cultural tourism market faces issues of homogenization, with over 60% of digital IPs focusing on similar themes, leading to low visitor satisfaction and repeat purchase intentions [7] - Many cultural tourism enterprises report that significant investments in digital technology do not yield expected results, with 30% indicating that VR/AR projects often fail due to poor user experience [9] - Strengthening copyright awareness and utilizing blockchain technology for IP protection are recommended to mitigate risks associated with digital IP infringement [9][10]

Core Perspective - The article emphasizes the development of the "Jiyang @ Yellow River" cultural brand, showcasing Jiyang's unique cultural characteristics and development dynamics, while integrating historical roots, industrial advantages, and innovative practices [1][2]. Cultural Brand Development - Jiyang District is focusing on the "Jiyang @ Yellow River" cultural brand, which is rooted in the ecological protection and high-quality development strategy of the Yellow River basin, aiming to transform Yellow River civilization into urban development momentum [2][9]. - The district has established the Jiyang Regional Historical Culture Research Promotion Association, which has produced over 300 research results and published series of books to support cultural brand building [3]. Cultural Activities and Engagement - Jiyang actively participates in cultural activities, including the "Hundred Writers Write about the Yellow River" initiative, and has published a large anthology titled "Stories of the Yellow River," showcasing the historical ties between Jiyang and the Yellow River [4]. - The district has created the Jiyang Water Sound Museum, which features over twenty exhibition halls, allowing the public to engage with local history and culture [4][11]. Economic Integration and Innovation - The "Jibei Handcrafted" initiative aims to transform traditional crafts into profitable industries, with a focus on policy support, skill innovation, and comprehensive operations [7][8]. - The district has established a full-chain operation model for "Jibei Handcrafted," linking processing enterprises and cooperatives to enhance production and sales, achieving over 3 million yuan in sales revenue in 2024 [8]. Tourism and Cultural Experience - The "Nine Curves Yellow River Ten Thousand Miles of Love" night economy district is the only Yellow River cultural-themed night economy area in the country, offering a dynamic experience that integrates culture, technology, and tourism [9][10]. - Jiyang has developed seasonal tourism activities and educational experiences, attracting over 150,000 visitors and students this year through various cultural and natural experiences [10]. Future Development - The "Jiyang @ Yellow River" cultural brand is positioned as a core element for enhancing urban soft power and promoting high-quality development, with plans to further activate and popularize Yellow River culture [11].