2月27日下午，市政协十五届五次会议举行大会发言，13位政协委员依次走上发言席，围绕我市经 济社会发展和群众关心的热点难点问题，为助力我市实现"十五五"良好开局建言献策。 刘凤芹委员代表民革西安市委员会发言时建议，盘活闲置资源，促进我市城乡融合发展；何薇委员 代表民盟西安市委员会发言时建议，规范基础教育集团化办学，促进教育公平优质发展；霍炳男委员代 表民建西安市委员会发言时建议，培育现代化银发产业经营主体，激发西安银发经济新动能；李明委员 代表民进西安市委员会发言时建议，加快我市住宅小区业委会成立工作，完善基层治理体系；崔琰委员 代表农工党西安市委员会发言时建议，持续扩大城市IP影响力，提升盛唐文旅项目消费能级；程远委员 代表致公党西安市委员会发言时建议，抢抓全国统一大市场机遇，推动西安招商引资系统性转型；王栓 民委员代表九三学社西安市委员会发言时建议，布局具身智能新赛道，打造西安未来产业新优势；殷亭 国委员代表西安市工商联发言时建议，从政策端精准发力，更大力度支持民营经济发展壮大。 袁晓玲委员、王文委员、刘勇委员、张芮委员、程乔漉委员还分别围绕城市更新、促进科技创新和 产业创新深度融合、构建西安市房地产发展 ...

作为珠海机场深化"交通+文旅"融合发展的重要举措，此次登机牌焕新是对"珠海机场·快乐飞翔"品牌核 心的生动诠释。此次主题登机牌的推出，进一步构建了"登机即打卡"的全链路IP体验，旅客可手持特色 登机牌，与机场内白海豚雕塑、主题灯箱等场景联动拍照，让出行记忆更具仪式感。 此次主题登机牌的启用，将进一步强化机场的城市品牌传播功能，让每一位进出港旅客都能带走属于珠 海的浪漫记忆，为粤港澳大湾区"世界级机场群+文旅目的地"融合发展注入新活力。（编辑：王亚玲 校 对：金杰妮 审核：程凌） （珠海机场供图） 《中国民航报》、中国民航网 记者冯智君 报道：2026年珠海机场正式启用6款中华白海豚主题新版登机 牌。此次升级以"城市IP+盲盒惊喜"为核心创意，将中华白海豚与港珠澳大桥、日月贝、爱情邮局等珠 海标志性地标巧妙同框，通过随机发放的"盲盒"形式，为旅客打造兼具实用功能与收藏价值的出行凭 证，更让机场成为传递珠海"浪漫之城、幸福之城"内涵的移动文化载体。 中华白海豚作为国家一级保护动物，被誉为"海上大熊猫"，其栖息地珠江口珠海海域是全球最密集的分 布区。经珠海市人大常委会审议通过，中华白海豚已正式成为珠海城市吉祥物，成 ...

Core Viewpoint - Local government officials in Guangdong are actively promoting regional products and city images through live streaming and public events, enhancing consumer trust and engagement with local goods [1][2][5] Group 1: Promotion of Local Products - City leaders are taking on the role of "chief promoters" for local specialties, which helps to bridge the psychological gap between consumers and products [2] - The introduction of innovative products, such as the "frozen dormancy" technology for lychee, allows for extended freshness and showcases the potential of local agricultural products [2] - The promotion of unique local items, like "Chenpi coffee," reflects a broader strategy to highlight the entire industry chain and cultural significance behind these products [2] Group 2: Cultural and Economic Integration - The integration of agricultural products with cultural tourism is being emphasized, as seen in the promotional efforts of cities like Qingyuan and Chaozhou [3] - Events like the "Dongguan Manufacturing Aesthetic Tour" showcase the transformation of industrial cities into centers of aesthetic and cultural value, highlighting the evolution of local manufacturing [4] - The shift from merely selling products to promoting lifestyle and experiences indicates a strategic change in how local governments engage with consumers [5] Group 3: Government Engagement and Image - Local officials are leveraging popular media platforms to enhance the visibility of their cities, transforming from abstract managers to relatable service-oriented representatives [5] - The active participation of city leaders in promotional activities reflects a commitment to fostering a service-oriented government that resonates with the public [5]

Core Viewpoint - The transformation of Jinzhou barbecue from a local delicacy to a billion-dollar industry exemplifies the high-quality development of China's catering industry, driven by cultural heritage and industry empowerment [1] Group 1: Industry Development - Jinzhou barbecue has become a significant economic driver, with over 1,800 barbecue establishments and more than 4,000 professional grillers in the region, creating approximately 100,000 jobs and achieving an annual market scale exceeding 5 billion yuan [2] - The brand influence of "Jinzhou Barbecue" has expanded nationally and globally, with over 60,000 stores worldwide, indirectly creating around 500,000 jobs and generating substantial annual output value [2] - The Jinzhou Barbecue Association has been pivotal in promoting non-material cultural heritage and industry standards, leading to its recognition as the world's first municipal-level non-material cultural heritage project in the barbecue category [2][3] Group 2: Education and Innovation - The association has established educational programs, including a non-material heritage training class and a barbecue industry college, to foster talent and support professional development [3] - The opening of the Jinzhou Barbecue Museum in 2023 showcases the history and cultural significance of barbecue, serving as a new cultural window and a popular educational destination [3] Group 3: Standardization and Quality Improvement - The association is actively involved in the development of national occupational standards for barbecue chefs, with the "Barbecue Chef" standard included in the 2025 National Occupational Standards Development Plan [4] - In 2020, the association released the "Barbecue Meat Craft Specification" to enhance industry standards across various dimensions, including environmental hygiene and service quality [4] Group 4: Competitions and Recognition - The association promotes skill development through competitions, achieving notable awards at various national events, including two gold medals at the 8th China (Harbin) International Western Cuisine Culture Festival [5] - The Jinzhou Barbecue team has excelled in the 2025 China Barbecue Competition, winning multiple awards and enhancing the brand's national visibility [5] Group 5: Brand Expansion and Cultural Promotion - Jinzhou barbecue has established a comprehensive industry chain, impacting related sectors such as agriculture, food processing, and logistics, while also serving as a vital employment and income source [6] - The association has effectively utilized media platforms to promote the brand, achieving 20 billion exposure through various campaigns and establishing Jinzhou barbecue as a cultural icon [6] - The integration of tourism and culinary experiences has created new consumption scenarios, enhancing the city's brand and cultural appeal [6] Group 6: Social Responsibility - The Jinzhou Barbecue Association emphasizes social responsibility, engaging in charitable activities to support underprivileged communities and contribute to local cultural initiatives [7] - The association's commitment to heritage preservation, industry empowerment, and social responsibility reflects its dedication to fostering economic growth while nurturing community values [7]

南方财经记者郑玮 广州报道 《狂飙》里承载了关键情节的"强盛小灵通"店和高启强同款猪脚面；电影《长安的荔枝》中大鹏饰演"荔枝使"疾驰而过的岭南驿道；《捕风追 影》里梁家辉和此沙在孤儿院展开的"生死对决"……这些热门影视作品与名场面背后，藏着一座"网红城市"：江门。 这座GDP在4000亿元左右徘徊的城市，属于珠三角的"中等生"，如今想在工业气质浓重的广东，走出一条新路子。 1月5日，"'十四五'广东成就"江门专场新闻发布会在广州举行。发布会现场，江门市委副书记、市长吴晓晖发布了一组数据："十四五"以来， 江门大力发展商贸文旅业，其中赤坎华侨古镇成为大湾区文旅新地标，累计接待游客超900万人次，江门艺术季、马拉松、侨都咖啡文化周等 活动累计接待游客超亿人次、旅游收入超千亿元，年均分别增长23%、25%。 这是江门近几年最为人熟知的"A面"。但"A面"背后，网红城市的经济根基仍然扎在工业里。目前，江门工业仍占GDP比重约四成，"十四 五"期间15条重点产业链增加值实现年均增长7.8%，其中现代农业与食品、现代轻工纺织、先进材料三大产业集群产值突破千亿元，中创新 航、隆基绿能、恒申新材等一批行业龙头相继入驻。 作为 ...

Core Insights - The Hubei Provincial Development and Reform Commission has officially announced the fifth batch of provincial-level night consumption gathering areas, with three selected from Wuhan, highlighting the city's ongoing leadership in this sector [1][3] - Since the initiation of the provincial-level night consumption gathering area recognition in 2021, Wuhan has achieved a total of 20 recognized areas, maintaining the highest number in the province, which underscores the effectiveness of the city's night consumption area development [1][3] Group 1 - Wuhan's newly recognized night consumption gathering areas include Markmall in Jiang'an District, Rose Street in Hanyang District, and Wuhan Sports Center Cultural and Sports Park in the Economic Development Zone [1] - The city aims to systematically and precisely cultivate night consumption gathering areas, establishing a dynamic and tiered project reserve to enhance competitiveness [3] - By 2025, the city plans to leverage opportunities from consumption scene upgrades, focusing on selecting high-quality projects for the fifth batch of provincial recognition [3] Group 2 - The city has seen a dual increase in customer spending and dwell time in benchmark night consumption areas like Jianghan Road Pedestrian Street, effectively enhancing regional consumption quality and capacity [3] - Efforts are being made to secure provincial policy support to create distinctive, integrated, and impactful new night consumption scenes, injecting stronger and more sustainable momentum into the city's consumption capacity and market prosperity [4]

Group 1 - The core viewpoint of the articles highlights the emergence of urban IP as a key factor in transforming traffic into retention, with Wuhan ranking second nationally in the "Vibrant City IP Index" [1] - The "2025 Vibrant City IP Index Report" evaluates cities based on their communication, consumption, cultural, and innovation vitality, with 21 cities selected as case studies, including Guangzhou, Wuhan, Chengdu, Nanjing, and Jinan in the top five [1] - Wuhan's unique path combines historical heritage with modern innovation, contributing to its recognition as a "Vibrant City" [1] Group 2 - The Ba Gong House, a historical building in Wuhan, has been transformed into a hotel that offers a blend of classical and modern elements, attracting visitors for its unique cultural experiences [2][4] - The hotel features 45 rooms and has developed additional spaces like Ba Gong Tavern and various cultural creative spaces, enhancing its appeal to younger audiences [2][7] - The Ba Gong House has become a cultural landmark, showcasing the integration of historical architecture with modern amenities and experiences [2][7] Group 3 - The local creative products, such as the "Garlic Bird" series, have gained popularity, with 600,000 units sold this year, reflecting a trend in local consumption driven by cultural products [7][10] - The integration of traditional crafts with modern design has made local heritage items appealing to younger consumers, leading to significant sales growth in cultural products [11][12] - The city has established 20 new cultural tourism stores to promote local creative brands, enhancing the immersive cultural shopping experience for visitors [12] Group 4 - Wuhan is expanding its cultural tourism sector with innovative projects that combine technology and culture, such as the upgraded "Water Show" and the "AI Fantasy Art Journey," attracting large audiences [13][15] - The city has launched seven new digital performance products this year, creating diverse cultural consumption options that appeal to younger demographics [15] - The revitalization of historical buildings, the popularity of local creative products, and the emergence of new cultural tourism formats are collectively enhancing Wuhan's urban vitality [15]

Core Insights - Jinan has been recognized as a "Vibrant City" for four consecutive years, indicating a consistent and systematic approach to urban development [1][7] - The city's vitality is attributed to a combination of economic growth, talent attraction, and innovative projects, alongside a diverse urban environment that fosters creativity and cultural expression [2][6] Group 1: Urban Vitality and Cultural Engagement - Jinan's successful urban IP strategy has led to increased tourism, with 379,000 inbound and outbound travelers recorded in the first half of 2025, marking a year-on-year increase of 1.64% for domestic residents and 17.55% for foreign nationals [3][4] - The city's seasonal cultural campaigns, such as "Four Seasons in Jinan," have effectively engaged audiences on social media, enhancing the city's image and attracting global visitors [2][3] Group 2: Industrial Innovation and Development - The establishment of the Lishan International Biopharmaceutical Production Base signifies a new phase of scale and intensive development in Jinan's biopharmaceutical industry [4] - The city's focus on creating a supportive ecosystem for innovation includes a comprehensive service platform for pharmaceutical companies, facilitating the entire process from research to commercialization [4][5] Group 3: Entrepreneurial Ecosystem - Jinan's historical districts are being revitalized with new business models, integrating traditional architecture with modern enterprises, thus enhancing the entrepreneurial landscape [6] - The ongoing "New Momentum Innovation and Entrepreneurship Competition" has successfully attracted 29 academic teams and 639 quality projects, generating a sales revenue of 4.236 billion yuan, showcasing Jinan's commitment to fostering innovation [6][7]

人有人设，城有城设。2025年，城市IP正成为流量变"留量"的关键密码。 11月28日，中国新闻周刊在京发布《2025活力之城IP指数报告》（以下简称《报告》）。《报告》以典 型城市为样本，综合评估城市IP传播、消费转化、文化内涵、创新驱动等方面的活力与潜力。通过专业 分析及洞察，《报告》呈现了不同城市IP的培育、创新及发展的规律与特征，为中国城市高质量发展提 供借鉴。 《2025活力之城IP指数报告》 作为主流时政媒体，中国新闻周刊始终站在时代前沿，把脉城市转型发展，为城市高质量发展献智献 力。今年主题聚焦城市IP，中国新闻周刊总编辑王晨波表示，"城市IP指数不仅映照城市当下，更引领 未来；不仅体现在经济的活跃与韧性，更融汇人文的厚度与包容。当IP从形象展示升级为多元共创，城 市高质量发展也转化成了认同感与获得感。" 解码城市IP新范式 城市IP的塑造，不仅是对外形象展示，更关乎城市文化内涵、创新潜力挖掘。《报告》发布现场，来自 区域经济、城市规划与国际传播领域的专家学者，从多维度解析城市IP的构建逻辑，为城市品牌"破 圈"提供路径参考。 "当城市进入'成年期'，呈现差异化发展路径。"全国工程勘察设计大师、 ...

Core Insights - The "2025 Vital City IP Index Report" highlights Changsha as a leading example of urban vitality, marking its fifth consecutive year of recognition [1][2] - The report evaluates cities based on IP dissemination, consumer conversion, cultural depth, and innovation, providing insights for high-quality urban development in China [1] Group 1: Economic Development - Changsha's economic output is projected to exceed 1.5 trillion yuan in 2024, supported by seven major industrial clusters valued at over 100 billion yuan each [3] - The city hosts 21 industrial enterprises valued at over 10 billion yuan and has 1767 pilot enterprises in intelligent manufacturing [3] Group 2: Cultural Heritage - Changsha boasts a rich cultural heritage with historical sites like the Mawangdui Han Tomb and Yuelu Academy, contributing to its reputation as a "city without walls" [4] - The city is recognized for its vibrant cultural industries, including audio-visual media, animation, and digital publishing [5] Group 3: Innovation and Technology - Known as the "Capital of Engineering Machinery," Changsha has produced world-class research achievements, including super hybrid rice and the BeiDou satellite system [5] - The city ranks 23rd globally in research capacity, with 3823 various R&D institutions [5] Group 4: Youth and Population Growth - Over the past decade, Changsha has attracted a net inflow of 1 million people, with 80% being young individuals, making it one of the top cities for youth migration in China [5] - The city supports entrepreneurship among university students through various policies and has established 125 incubation bases with 4633 entities in development [5] Group 5: International Engagement - Changsha actively hosts international events, enhancing its global presence, with the Huanghua Airport's passenger throughput exceeding 30 million annually [5] - The city has seen a steady increase in inbound tourism, receiving 327,400 international visitors in the first three quarters of the year [5] Group 6: Urban Aesthetics and Quality of Life - Changsha is celebrated for its picturesque landscapes, including Yuelu Mountain and the Xiang River, and has been recognized as China's most livable city for 17 consecutive years [6] - The city combines a romantic atmosphere with a youthful vibrancy, contributing to its appeal as a "media arts capital" and "East Asian cultural capital" [6] Group 7: City IP Development - Changsha has made significant strides in developing its city IP, focusing on cultural, historical, and economic aspects to create a unique urban identity [7] - The city promotes deep integration of IP with new consumption, cultural tourism, and creative industries, catering to the needs of the youth [7]