每经记者｜肖纯 每经编辑｜刘艳美 这个国庆中秋假期，"鸡排哥"李俊永热度持续走高，成为互联网上的热门话题。 从"全家上阵"到"凌晨收摊"，从视频道歉到央视采访，这位来自江西景德镇的小摊主，一举一动都受到外界高度关注。 景德镇自然不想错过这样的"泼天富贵"，节前就聘请"鸡排哥"担任景德镇文旅推介官；当地城管部门也迅速反应，为"鸡排哥"成立工作专班维持秩序，安排 环卫专班及志愿者等，应对假期人流高峰。 也因此，在不少人看来，"一个人带火一座城"的神话，有望再次在景德镇上演。 但其实，与此前突然走红的淄博、天水等不同，景德镇本身就是一座网红城市。凭借陶瓷艺术、"无语菩萨""景漂"、大地艺术节等IP，景德镇近年屡屡出 圈，早已成为文艺青年眼中的下一个"大理"。 仅小红书平台，"景德镇"相关话题的浏览量就超50亿次，比现象级网红城市淄博还高。作为一座人口仅160万的小城，过去两年，每逢国庆黄金周都有超800 万游客涌入景德镇，屡次出现人满为患的"盛况"。 换句话说，景德镇其实不缺流量。"鸡排哥"的突然走红，对景德镇来说更像是一场意外。 图片来源：视频截图 "鸡排哥"常年在景德镇某中学附近摆摊卖鸡排，因亲切幽默的服务态度 ...

近150场次活动强化艺术氛围，推进文旅融合 自9月28日开幕以来，以艺术周为集结号，海口举办了重点活动、精品活动、配套活动和艺术培育 活动等四大板块近150场次活动。群星闪耀海口湾畔，"国"字头、"中央军"纷纷来琼，为海口市民游客 奉上高水准的现场演出；优雅交响乐和火爆流行乐、潮流走秀和传统剪纸，丰富多样的艺术形式尽可能 覆盖不同群体的审美喜好；多个无门槛、无"围墙"的惠民演出，让艺术极大程度覆盖全民，人人都能近 距离亲身体验艺术之美。 精品荟萃 文化氛围浓厚 9月28日晚，艺术周开幕式音乐会在交响序曲《红旗颂》的磅礴旋律中拉开序幕，在中国交响乐团 和著名指挥家景焕合作下，《波罗乃兹舞曲》《金蛇狂舞》等经典曲目依次奏响，现场高水准的演绎震 撼人心。 "特别精彩！无论是中国交响乐团的演奏，还是指挥的风采，都非常棒。感谢艺术周让我们在家门 口看到了这么高质量的演出。"开幕式音乐会结束后，海南省管弦乐学会会长刘旻还久久回味。正是因 为这样高质量的演出打头阵，让他对艺术周接下来的活动充满期待。 10月1日，在2025"夸下海口"国庆草坪音乐会上，海口市民邢怡臻手持荧光棒跟着音乐摇摆。她告 诉海南日报全媒体记者，自己往 ...

"让文化IP巧妙转化为时尚符号，既激活了城市记忆，也为时尚注入了深厚的文化底蕴。"泺口服装城总 经理刘学谦介绍，在刚结束的济南时装周上，济南"泉锦鲤"形象IP登上T台，通过叙事化、沉浸式的时 尚表达，推动文化资源向消费市场有效转化，受到了消费者的热烈追捧。 一位头戴蓝紫簪花，身着古风服饰的少女展眼舒眉，现身大明湖景区西北角……9月14日，以"夏雨 荷"文化IP为核心打造的沉浸式文创空间——雨荷馆正式亮相明湖西岸。 "雨荷馆内每一处空间都围绕雨荷的意境展开，既传递古典韵味，又展示现代审美，让每一位走进这里 的市民游客都能感受到'湖光与人文共美，传统与时代同新'的魅力。"济南泉润资产运营有限公司经营 管理部副部长牛晓霞介绍，雨荷馆进一步拓展了互动体验功能，将文化创意与清雅湖景融为一体，主打 四季济南系列与湖畔雨荷系列产品。 "很受年轻人的喜爱，让济南夜游打卡有了新地标。"牛晓霞称，雨荷馆开放首日，大明湖景区暑期客流 显著增长，单日最高客流超11万人次，远超平常日均的8万人次，带动了景区及其周边消费。 正是这次城市IP与服装周的深度融合，推动了区域消费热潮。"泺口服装城联动场内4600余家商户，推 出大规模折扣促销 ...

Core Insights - Jinan City has implemented various measures to promote sports consumption, resulting in significant economic benefits [1][3] Group 1: Sports Events and Economic Impact - As of July 31, Jinan has hosted 444 major sports events, attracting 871,000 participants and generating direct economic benefits of 471 million yuan [3] - The events are expected to drive consumption by 332 million yuan, with indirect economic benefits including a production effect of 1.016 billion yuan, an income effect of 424 million yuan, and tax revenue of 30.42 million yuan [3] - The overall impact on the tertiary industry is projected to be 708 million yuan [3] Group 2: Specific Events and Their Contributions - Esports events like Peace Elite and Crossfire have generated direct economic benefits of 110 million yuan, boosting related consumption by over 52 million yuan and contributing 160 million yuan to GDP [3] - The second China (Jinan) Street Dance Competition attracted over 3,000 participants, with 40% from outside the province, effectively stimulating consumption during the Dragon Boat Festival [3] - The Chinese women's basketball warm-up match in Jinan drew nearly 8,000 spectators, with 72% being out-of-town fans, leading to sold-out tickets and significant surrounding consumption [3] Group 3: Community Engagement and Events - The "Quanzai Jinan" fitness campaign has created a vibrant atmosphere with various activities such as New Year climbing, ice and snow carnival, and university student fun runs [3] - Events like the Jiyang Marathon and the Huaiyin Eco Yellow River Half Marathon have injected momentum into local economic development [3]

8月3日，"精彩全运 新彩广州"——十五运会和残特奥会倒计时100天广州赛区活动暨2025年"羊城八 景"发布活动在广州举行。活动现场，"羊城八景"评选名单正式揭晓，塔映花城、云山叠翠、越秀风 华、荔湾胜境、南沙旭日、黄埔云帆、欢乐长隆、流溪烟渚入选。 广州将不断挖掘"羊城八景"城市IP产业价值，聚力打造配套系列文创产品，不断丰富"广州礼物"文创产 品内涵，邀请市民游客以不同的形式品味八景风韵。知名文学家刘斯奋表示，此次评选体现了广州在新 时代的新发展、新进步、新面貌。在十五运会和残特奥会即将举办之际，全新的"羊城八景"见证广州文 旅质的跃升，将进一步丰富文旅体验内涵，激发文旅发展新动力。 对于广州而言，"羊城八景"蕴藏着城市蝶变的轨迹，寄托着千万百姓对美好生活的向往。这一延续千年 的IP，深深烙印在城市发展历程中，与城市同频共振。6月25日至30日"羊城八景"网络投票启动后，132 小时内收到1379万张选票，市民游客高度关注。 通过线上投票、市民参与、专家评审的方式层层遴选，塔映花城、云山叠翠、越秀风华、荔湾胜境、南 沙旭日、黄埔云帆、欢乐长隆、流溪烟渚成为2025年"羊城八景"。入围景区（点）既有经典名 ...

Group 1 - The core idea of the article is that Wuhan's unique gifts and cultural products are gaining popularity both domestically and internationally, showcasing the city's charm and heritage [1][2][3]. - Traditional and modern elements are blending in Wuhan's gift offerings, exemplified by the success of the hot dry noodles from the century-old brand Cai Lin Ji, which has expanded to nearly 300 stores globally and achieved over 200 million yuan in e-commerce sales in 2023 [3][4]. - The cultural empowerment of traditional foods like Zhou Hei Ya's marinated products is highlighted, with their award-winning gift box integrating local culture and aesthetics, and the establishment of a cultural experience center [4][6]. Group 2 - The "Garlic Bird" plush toy has become a viral cultural product, with significant sales figures, including over 150,000 units sold in the first half of the year, generating over 10 million yuan in revenue [7]. - The integration of technology in the cultural and tourism sectors is evident, with initiatives like the "Wuhan Digital Cultural Bus" and the "Wuhan Cultural Code" enhancing consumer experiences and facilitating online purchases of local gifts [8]. - The article emphasizes the formation of a gift industry alliance among over 110 local enterprises, aiming to evolve from single product hits to a comprehensive brand cluster, contributing to a potential industry growth of billions [7][8].

当武汉热干面的芝麻香气飘进海外，当毛茸茸的"蒜鸟"成为年轻人社交平台的打卡符号，当黄鹤楼的飞檐在VR卡片里重现千年光影 ——武汉好礼正跨越地域边界，成为传递城市魅力的移动名片。 萌萌的"蒜鸟" 连日来，长江日报记者采访发现，从百年老字号到新锐文创，一批承载武汉记忆、彰显城市个性的特色好礼脱颖而出，不仅让游客"把 武汉带回家"，更让这座城市的故事乘着礼物的翅膀，飞向更广阔的天地。 武汉好礼出圈，是传统与现代的奇妙共生。一碗热干面，揉进百年烟火，凝结饮食智慧，成为中国美食文化的生动注脚。游客到武汉 不仅要嗦一碗现做的热干面，更要将蔡林记的速食包装塞进行李箱。 昙华林蔡林记，众多游客打卡拍照 1928年创立的蔡林记，从汉口小面馆发展为全球近300家门店的连锁品牌，是首个"出海"的湖北老字号餐饮企业。数据显示，2023年， 蔡林记抢占即时零售与全球流量，电商销售额突破2亿元，通过天猫、京东触达全国，更吸引海外华人隔空下单。2023年9月，蔡林记在新 加坡开出海外首店，不仅中晚餐高峰期要排队等位，热门菜品也需提前预订。2024年，蔡林记马来西亚首店在吉隆坡开业迎宾。 一碗面"出海"，从武汉味道到中国符号 武汉好礼出圈， ...

Core Viewpoint - The "Zhili Tianyuan" regional public brand in Baoding is leveraging the strategy of coordinated development in the Beijing-Tianjin-Hebei region to drive agricultural industry upgrades and the deep integration of urban cultural IP, reshaping a new agricultural ecosystem through brand power [1]. Group 1: Brand Development - "Zhili Tianyuan" brand identity is rooted in the historical heritage of "Zhili" and integrates Baoding's ecological agricultural characteristics, with a logo designed in green that combines visual elements of "natural ecology + historical culture" [3]. - The brand's slogan "Jingji Baoding, Multicolored Countryside" effectively conveys its positioning, highlighting Baoding's geographical advantages and the diversity of agricultural products [3]. - A standardized visual identity system (VI) has been established, covering packaging and promotional materials, while a mascot based on local crops connects emotionally with younger consumers [3]. Group 2: Agricultural Value Chain Reconstruction - The brand employs a "government ownership + association management + JD Technology operation" model, with a strict certification system that includes 51 core enterprises across ten industrial clusters, ensuring product traceability and safety [5]. - "Zhili Tianyuan" has created a multi-channel marketing network that enhances the agricultural value chain and transforms product functionality into cultural experiences, fostering sustainable consumer engagement [5]. Group 3: Cultural Empowerment and Urban IP - The brand transcends traditional agricultural branding by forming a "threefold core" for city IP development, integrating cultural symbols, economic engines, and urban identity [9]. - "Zhili Tianyuan" is positioned as a key driver for rural revitalization and urban cultural recognition, contributing to Baoding's image as a quality city within the Beijing-Tianjin-Hebei coordinated development strategy [11]. Group 4: Future Outlook - The Baoding Agricultural Bureau plans to deepen brand matrix construction under "Zhili Tianyuan," aiming to develop a gradient system of public, enterprise, and product brands, enhancing global competitiveness through international certification [11]. - The integration of technology and culture is emphasized, with plans to build a production traceability and consumer data analysis platform, further extending the IP value chain [11].