Core Viewpoint - The closure of all LELECHA stores in Zhengzhou and the significant reduction in the number of stores nationwide highlight the challenges faced by the brand in a competitive market [1]. Company Overview - LELECHA, founded in Shanghai in 2016, gained popularity with its "dirty bread" product and expanded rapidly, reaching over 399 stores across 27 provinces and 79 cities [1]. - The brand has recently faced a decline, with 132 store closures in the past year, indicating a negative growth trend [1]. Financial and Investment Insights - In 2022, Nayuki Tea acquired a 43.64% stake in LELECHA for 525 million yuan, valuing the company at approximately 1.2 billion yuan [8]. - The investment is expected to provide LELECHA with advantages in store expansion, supply chain, and digitalization while maintaining its independent operations [8]. Market Competition - The competitive landscape for milk tea brands has intensified, with many initial popular brands like LELECHA facing pressure from new entrants [8]. - As of January 2026, the total number of milk tea brands exceeded 4,000, with nearly 400,000 stores, but the net growth in stores has been negative, with a decrease of 35,000 stores in the past year [9].

Core Viewpoint - Recent reports indicate that all Lele Tea stores in Zhengzhou have closed, with similar claims from Guangzhou, raising significant public attention [1][3]. Group 1: Store Closures and Current Status - Lele Tea's official customer service confirmed that there are currently no stores in Zhengzhou [3]. - In 2022, all Lele Tea stores in Guangzhou were closed, which is notable as Guangzhou has the highest number of milk tea stores in China, with nearly 14,000 [3]. - Over the past year, Lele Tea has closed 132 stores, leaving a total of 399 operational stores across 27 provinces and 79 cities [5]. Group 2: Historical Context and Growth - Lele Tea opened its first store in Shanghai in February 2016, initially focusing on "tea drinks + soft packages" [5]. - The brand gained popularity in 2017 with the "dirty bag" pastry, surpassing competitors like Lady M in Shanghai [5]. - In 2019, Lele Tea completed a Pre-A round financing of nearly 200 million yuan, leading to rapid expansion across major cities [8]. Group 3: Market Position and Competition - Lele Tea's market valuation was approximately 1.203 billion yuan after a 5.25 billion yuan acquisition of a 43.64% stake by Nayuki Tea [8]. - The competitive landscape has intensified, with new milk tea brands emerging, leading to a contraction in the market for initial popular brands like Lele Tea [12]. - As of January 12, 2026, the total number of milk tea brands exceeded 4,000, with nearly 400,000 stores, but the net growth has been negative, with a decrease of 35,000 stores in the past year [12].

Core Viewpoint - The tea brand Lele Tea is facing significant challenges, including the closure of all its stores in Zhengzhou and Guangzhou, leading to a total of 132 store closures in the past year, resulting in a negative growth in store numbers [1][9]. Company Overview - As of now, Lele Tea operates 399 stores across 27 provinces and 79 cities, with a customer satisfaction score of 83.92 [2][10]. - The brand has a high concentration of stores in Shanghai and Jiangsu, while several provinces have only one store each, indicating a lack of market penetration in those areas [9]. Investment and Ownership - In December 2022, Nayuki Tea acquired a 43.64% stake in Lele Tea for 525 million yuan, making it the largest shareholder. This investment valued Lele Tea at approximately 1.2 billion yuan [7][15]. - Following the acquisition, Lele Tea will remain an independent entity but will benefit from Nayuki's resources in areas such as store expansion and supply chain management [15]. Market Competition - The competitive landscape for tea brands has intensified, with many initial popular brands like Lele Tea facing pressure from new entrants. This has led to a contraction in the market, with a reported net decrease of 35,000 stores in the past year across the industry [8][16]. - Notably, other established brands like Heytea and Nayuki Tea have also been closing stores, indicating a broader trend of scaling back in the face of fierce competition [8][16].

Group 1 - The company,沪上阿姨 (02589), announced a board resolution to adopt an H-share incentive plan on November 7, 2025 [1] - The H-share incentive plan will take effect after approval by shareholders at an upcoming extraordinary general meeting [1] - The maximum number of reward shares to be granted under the H-share incentive plan is capped at 5% of the total number of company shares as of the adoption date [1]