Core Insights - Chaozhou, Guangdong is a globally recognized production base for wedding dresses and formal attire, producing over 20 million sets annually, with over 90% for export [1] - Despite changing external environments since 2025, Chaozhou wedding dresses remain the preferred choice for many overseas clients, particularly in the United States [1] Production and Demand - In the U.S., brides typically prefer to purchase rather than rent wedding dresses, leading to a stable demand for timely deliveries [3] - Orders from U.S. clients are prioritized to avoid tariff increases, with factories actively fulfilling these orders [3] - Chaozhou factories are also catering to orders from Europe, Latin America, and the Middle East, each with specific design preferences [5] Craftsmanship and Supply Chain - Chaozhou wedding dresses are considered irreplaceable due to their traditional craftsmanship and a well-established supply chain [5][9] - The intricate craftsmanship, such as bead embroidery, requires precision, making it challenging to shift production to lower-cost regions [9] - A long-standing domestic supply chain for raw materials further solidifies the reliance on Chinese production [11] Innovation and Market Expansion - Chaozhou wedding dress companies are innovating while maintaining traditional techniques, exploring new sales channels through the internet [12] - The introduction of new technology, such as a computer program for bead embroidery, is being researched to enhance production efficiency [13] - The rise of cross-border e-commerce has significantly boosted sales, with companies leveraging platforms like AliExpress, Amazon, and SHEIN [17] Changing Production Models - The industry is shifting from high-volume, low-variety production to small-batch, customized orders [19] - A factory in Anhui is responding to specific client requests, demonstrating the effectiveness of digital communication in securing orders [21]