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SpaceX(星舰酷宠)发布宠物精准营养新品,以天然配方推动宠物健康行业升级
Jiang Nan Shi Bao· 2025-11-10 07:03
在渠道与市场策略方面,SpaceX(星舰酷宠)正积极布局线上网络,并计划联合国内宠物诊疗机构, 开展营养科普与精准喂养指导项目,进一步推动"营养即医疗"的前置健康理念。 有行业观察人士指出,中国宠物营养市场已进入"成分透明、功效可见、安全可溯"的新阶段,像SpaceX (星舰酷宠)这样具备科研背书、天然配方与国际品控标准的品牌,将有望成为推动行业品质升级的重 要力量。 未来,SpaceX(星舰酷宠)表示将持续加码研发投入,深化全生命周期营养管理,助力中国宠主实现 更轻松、更科学的健康养宠体验。 品牌全线产品坚持"三无安全承诺"——无激素、无抗生素、无诱食剂,核心功效成分来源于黄芪、绿唇 贻贝、乳铁蛋白、灵芝等药用动植物精华,配合必需维生素与矿物质,精准应对宠物在不同生命阶段与 体质状态下的健康问题。例如,针对高发的关节问题,SpaceX(星舰酷宠)关节膏不仅融合了氨基葡 萄糖与硫酸软骨素,还添加MSM与姜黄提取物,多维支持软骨修复与炎症缓解;免疫膏剂则集成乳铁 蛋白、人参皂苷等成分,帮助提升宠物在季节变化或疾病恢复期的自身抵抗力。 值得关注的是,SpaceX(星舰酷宠)所有产品均产自通过国际FDA认证的工厂, ...
红狗联合艾瑞发布「宠物营养白皮书」,推动精细养宠步入新阶段
Guan Cha Zhe Wang· 2025-08-27 13:33
Group 1 - The core viewpoint of the article highlights the aging trend in pets and the increasing demand for refined nutrition, as evidenced by the release of the "2025 China Pet Feeding and Nutrition Demand White Paper" by Hongdog in collaboration with iResearch [1][5] - The number of pets in China has surpassed 120 million, with over 27% of dogs being over 7 years old, indicating a shift towards an aging pet population [1] - More than 60% of pet owners show continuous interest in joint health products, and over half have incorporated functional nutrition products into their daily feeding routines [1] Group 2 - Hongdog has established a new standard for pet nutrition products, achieving significant sales success with its "Hongdog SURE Gold Standard" series, which quickly became a top seller on major e-commerce platforms [2] - The introduction of soft granule products has been well-received, with over 60% of consumers recognizing the advantages of this form, leading to sales of over 700,000 bottles of the 8-in-1 multi-dimensional soft granules within a year [3] - Hongdog has taken the lead in setting industry standards for soft granules, enhancing product quality and establishing a benchmark for the pet nutrition category [3] Group 3 - Hongdog emphasizes the importance of responsibility and innovation, engaging in public welfare initiatives to promote pet health and scientific pet care [4] - The company aims to provide health solutions through scientific nutrition, focusing on refined pet care as a necessary choice in response to the aging trend [5] - Hongdog is expanding its international presence, having successfully entered markets in Japan and Southeast Asia, and is set to acquire a leading Australian pet brand to accelerate its global strategy [5]