Core Viewpoint - The founder of Hua Yu Hua claims that Xibei is being manipulated and emphasizes the brand's commitment to excellence for both customers and employees, asserting that it represents the pinnacle of the Chinese restaurant industry [1] Group 1: Company Background - Xibei has been collaborating with Hua Yu Hua since 2013, with Hua Yu Hua providing branding and marketing strategies, including the creation of the "I♥Yao" symbol and the simplification of Xibei's menu from over 100 dishes to 44 [4][5] Group 2: Recent Events - On November 26, 2023, Luo Yonghao publicly questioned who was behind the alleged manipulation of Xibei and threatened to release recordings if clarity was not provided [1][3] - Luo Yonghao later clarified that the ongoing issues were between him and Hua Shan, not Xibei, and demanded a public apology from Hua Shan by a specified deadline [3][4] - The controversy began earlier in September when Luo criticized Xibei for serving pre-prepared dishes, leading to a series of public exchanges between him and Xibei's management [6][11]

Core Insights - A new company named Chen Zengyi (Shenzhen) Packaging Creative Co., Ltd. has been established with a registered capital of 258,800 RMB [1] Company Overview - The legal representative of the company is Chen Zengyi [1] - The company’s business scope includes various services such as corporate image planning, consulting services, project planning and public relations, marketing planning, experiential expansion activities, and cultural exchange activities [1] - The company is also involved in technical services, development, consulting, and technology transfer, as well as conference and exhibition services, personal business services, and sales of packaging materials and products [1] Licensing and Regulatory Aspects - The company does not have any licensed business projects and operates under general business activities as per its business license [1]