Core Viewpoint - The founder of Hua Yu Hua, Hua Shan, claims that Xibei has been manipulated, asserting that Xibei is a pinnacle in the Chinese restaurant industry, committed to excellence for both customers and employees. This situation has led to a public dispute with Luo Yonghao, who demands a public apology from Hua Shan [1][2]. Group 1: Company Background - Xibei has been collaborating with Hua Yu Hua since 2013, during which Hua Yu Hua has contributed to Xibei's brand development, including the creation of the "I♥Yao" symbol and the simplification of its menu from over 100 dishes to 44 [2]. Group 2: Recent Developments - Xibei has faced challenges in recent months, closing nearly 10 locations across various cities since October due to issues related to the "pre-made dishes" controversy. The company maintains that opening and closing stores is a normal part of restaurant operations and that recent closures are part of a dynamic adjustment strategy [3][5]. - Xibei has stated that it follows three principles regarding store closures: notifying customers in advance, ensuring customer satisfaction during closures, and prioritizing the employment of staff at other locations [6].

Core Viewpoint - The ongoing dispute between Luo Yonghao and Hua Shan highlights tensions in the marketing and public relations industry in China, particularly regarding the reputation and branding of the restaurant chain Xibei [1][2]. Group 1: Incident Background - Hua Shan, founder of Hua Yu Hua marketing consulting, commented on the Xibei incident, stating that Xibei is the pinnacle of the Chinese restaurant industry and emphasizing its commitment to integrity and quality [2]. - Luo Yonghao responded to Hua Shan's comments, questioning the implications of his statements and threatening to release recordings if clarity was not provided [2][3]. Group 2: Company Relationships - Hua Yu Hua has been a brand consultant for Xibei since 2013, contributing to various marketing strategies, including the creation of the "I♥莜" symbol and the simplification of Xibei's menu from over 100 dishes to 44 [3]. - The marketing strategies developed by Hua Yu Hua have significantly influenced Xibei's brand identity and customer engagement [3].

Core Viewpoint - The ongoing dispute between Luo Yonghao and Hua Shan highlights tensions in the public relations industry, particularly regarding the handling of the Xibei brand crisis and the role of brand consultants [1][2][3]. Group 1: Incident Background - Luo Yonghao stated that the current situation is unrelated to Xibei but is a personal matter between him and Hua Shan, emphasizing the need for a public apology from Hua Shan by 6 PM [1]. - Hua Shan, founder of Hua Yu Hua, previously praised Xibei as a top player in the Chinese restaurant industry, defending its integrity against online criticism [1][2]. - Luo Yonghao accused Hua Shan of inciting Xibei to confront online critics, labeling it as inappropriate behavior for a paid brand consultant [2]. Group 2: Company Relationships - Hua Yu Hua has been a brand consultant for Xibei since 2013, contributing to various marketing strategies and brand identity developments, including the creation of the "I♥莜" symbol and the simplification of Xibei's menu [3]. - Hua Yu Hua was established in 2004 and focuses on corporate image planning and marketing strategies, with Hua Shan holding a 53% stake in the company [3].

Core Viewpoint - The founder of Hua Yu Hua claims that Xibei is being manipulated and emphasizes the brand's commitment to excellence for both customers and employees, asserting that it represents the pinnacle of the Chinese restaurant industry [1] Group 1: Company Background - Xibei has been collaborating with Hua Yu Hua since 2013, with Hua Yu Hua providing branding and marketing strategies, including the creation of the "I♥Yao" symbol and the simplification of Xibei's menu from over 100 dishes to 44 [4][5] Group 2: Recent Events - On November 26, 2023, Luo Yonghao publicly questioned who was behind the alleged manipulation of Xibei and threatened to release recordings if clarity was not provided [1][3] - Luo Yonghao later clarified that the ongoing issues were between him and Hua Shan, not Xibei, and demanded a public apology from Hua Shan by a specified deadline [3][4] - The controversy began earlier in September when Luo criticized Xibei for serving pre-prepared dishes, leading to a series of public exchanges between him and Xibei's management [6][11]

Core Viewpoint - The recent controversy surrounding the salary increase of 500 yuan for employees at Xibei has sparked significant discussion on social media, particularly involving comments from Hua Shan, the founder of Hua Yu Hua Marketing Consulting [1] Group 1: Company Background - Xibei has been collaborating with Hua Yu Hua since 2013, with Hua Yu Hua serving as its brand consultant [2] - Hua Yu Hua has played a significant role in Xibei's branding and marketing strategies, including the creation of the "I♥Yao" symbol and the simplification of over 100 dishes to 44 [2][3] Group 2: Recent Events - Hua Shan claimed that Xibei is "being plotted against," which led to further disputes, including a response from Luo Yonghao who demanded clarification and threatened to release recordings [2] - The controversy follows a previous incident in September regarding Xibei's "prepared dishes" issue, where Hua Shan defended Xibei's efforts and criticized Luo Yonghao's comments [2] Group 3: Company Structure - Hua Yu Hua was established in 2004 and focuses on corporate image planning and marketing strategy [3] - Hua Shan holds 53% of the shares in Hua Yu Hua, while his brother Hua Nan owns 47% [3]

Core Viewpoint - The controversy surrounding pre-made dishes has brought the marketing consulting firm Hua Yu Hua into the spotlight, with notable figures like Luo Yonghao publicly criticizing the firm and its client, Xibei [1][3]. Company Overview - Hua Yu Hua has been collaborating with Xibei since 2013, earning over 60 million yuan in consulting fees over the past decade [1][10]. - The firm has worked with various clients across different sectors, including internet, catering, tea, and condiments, with notable brands such as Haidilao, Huailaishi, and Mijue Ice City [1][8]. Financial Details - The consulting fees from Xibei to Hua Yu Hua from 2017 to 2019 were 4.8 million yuan, 3.6 million yuan, and 4.2 million yuan respectively [10]. - Hua Yu Hua's fees are considered "very high" in the industry, with the founder expressing a goal of earning 100 million yuan in the next decade [10]. Marketing Strategies - Hua Yu Hua has been credited with creating significant brand assets for Xibei, including the "I♥Yao" symbol and the slogan "Order with your eyes closed, everything is delicious!" [6][10]. - The firm has a unique service model, providing comprehensive marketing consulting rather than individual project services, and does not participate in bidding or competitive pitches [8][10]. Controversies and Criticisms - Despite several successful campaigns, Hua Yu Hua has faced criticism for some controversial marketing strategies, including a violation of advertising laws that led to fines [1][10]. - Industry insiders have pointed out that Xibei's frequent changes in brand positioning may reflect poorly on Hua Yu Hua's effectiveness [1].