Core Viewpoint - The founder of Hua Yu Hua, Hua Shan, claims that Xibei has been manipulated, asserting that Xibei is a pinnacle in the Chinese restaurant industry, committed to excellence for both customers and employees. This situation has led to a public dispute with Luo Yonghao, who demands a public apology from Hua Shan [1][2]. Group 1: Company Background - Xibei has been collaborating with Hua Yu Hua since 2013, during which Hua Yu Hua has contributed to Xibei's brand development, including the creation of the "I♥Yao" symbol and the simplification of its menu from over 100 dishes to 44 [2]. Group 2: Recent Developments - Xibei has faced challenges in recent months, closing nearly 10 locations across various cities since October due to issues related to the "pre-made dishes" controversy. The company maintains that opening and closing stores is a normal part of restaurant operations and that recent closures are part of a dynamic adjustment strategy [3][5]. - Xibei has stated that it follows three principles regarding store closures: notifying customers in advance, ensuring customer satisfaction during closures, and prioritizing the employment of staff at other locations [6].

Core Viewpoint - The recent controversy involving Luo Yonghao and Huayi Huayi highlights tensions in the Chinese restaurant industry, particularly regarding the brand West B, which is seen as a benchmark in the sector. Luo's demands for a public apology from Huayi Huayi's founder, Hua Shan, indicate a significant rift in their professional relationship and raise questions about accountability in marketing practices [1][2]. Group 1: Company Relations - Hua Shan claims that West B has been "calculated against" and emphasizes the brand's commitment to integrity and excellence in service [1]. - The partnership between Huayi Huayi and West B began in 2013, with Huayi Huayi credited for various branding strategies that enhanced West B's market presence, including the creation of the "I♥莜" symbol and the simplification of its menu [3]. Group 2: Operational Adjustments - West B issued a statement clarifying that the opening and closing of stores are standard operational practices in the restaurant industry, and recent closures in cities like Shenzhen and Shantou are part of normal adjustments based on business performance [4].

Core Viewpoint - The article discusses the ongoing public relations conflict involving Xibei, a prominent Chinese restaurant chain, and its marketing consultant, Huayi Huayi, highlighting the complexities of brand management and public perception in the restaurant industry [1][43]. Group 1: Conflict Overview - Huayi Huayi's founder, Hua Shan, publicly defended Xibei, claiming it is the "ceiling of the Chinese restaurant industry" and suggesting it has been unfairly targeted online [1][3]. - This statement sparked a response from entrepreneur Luo Yonghao, who demanded an apology from Hua Shan and threatened to release recordings if not addressed [4][20]. - The conflict is not new, as Luo previously criticized Xibei for high-priced pre-made dishes, leading to a heated exchange with Hua Shan [6][9]. Group 2: Marketing and Financial Performance - Xibei has invested over 600 million yuan in consulting fees to Huayi Huayi over the past decade, which has contributed to its growth from 1.6 billion yuan in revenue in 2013 to 6.2 billion yuan in 2019 [23][26]. - Despite past successes, Huayi Huayi faces criticism for its marketing strategies and design choices, which have been labeled as aesthetically poor and legally questionable [28][33]. - The associated company, Duku Culture, has seen a decline in revenue since its IPO, with figures dropping from 519 million yuan in 2021 to 168 million yuan in the first half of 2025 [37][39]. Group 3: Public Perception and Controversies - The article highlights the mixed public reactions to Hua Shan's statements, with some supporting him while others criticize his approach as detrimental to Xibei [15][20]. - Huayi Huayi's marketing philosophy, which combines traditional culture with branding, has garnered both acclaim and backlash, reflecting the dual nature of its impact on clients [24][43]. - The ongoing controversies surrounding Huayi Huayi's practices raise questions about the role of marketing firms in managing brand crises and public relations [43][44].

Core Viewpoint - The ongoing conflict between Luo Yonghao and Hua Shan highlights the challenges and controversies within the marketing consulting industry in China, particularly regarding the reputation and practices of Hua Yu Hua [2][3][4]. Group 1: Conflict Background - Luo Yonghao issued a "final ultimatum" to Hua Shan, demanding a public apology by 6 PM, or he would release recorded conversations [3][4]. - The dispute originated from Hua Shan's comments about the restaurant chain Xibei, which Luo Yonghao challenged, questioning the implications of Hua's statements [4][5]. - This conflict is not isolated; it follows a previous confrontation in September, where Luo criticized Hua Yu Hua's handling of public relations for Xibei amid controversies [5]. Group 2: Hua Yu Hua's Business Model - Hua Yu Hua, founded in 2002, has established itself as a leading marketing consulting firm, particularly in the restaurant industry, with clients including Xibei, Haidilao, and others [7][9]. - The firm charges significantly high fees for its services, with reported consulting fees exceeding 60 million yuan from Xibei alone over ten years [5][9]. - Hua Yu Hua's approach focuses on long-term partnerships, emphasizing that the value of their services increases over time [9]. Group 3: Controversies and Regulatory Issues - Hua Yu Hua has faced multiple controversies and regulatory penalties, including a fine for misleading advertising in 2021 and another for content deemed damaging to national dignity in 2017 [11]. - Despite its high-profile successes, the firm has been criticized for its marketing strategies and the high costs associated with its services [6][9].

Core Points - The core issue revolves around a public dispute between Luo Yonghao and Hua Shan, the chairman of Hua Yu Hua marketing consulting, with Luo demanding a public apology from Hua [1][9]. Group 1: Background of the Incident - Luo Yonghao and Xibei's debate regarding "pre-made dishes" has concluded, leading to Xibei's nationwide price adjustments and an average salary increase of 500 yuan for employees, which has sparked significant online discussion [5]. - Hua Shan, as a brand consultant for Xibei, expressed on Weibo that Xibei is the pinnacle of the Chinese catering industry, emphasizing sincerity towards customers and employees [5]. Group 2: Luo Yonghao's Response - Luo Yonghao questioned Hua Shan's statements, asking for clarification on who was misleading and manipulating the situation, threatening to release recordings if necessary [8]. - Luo later reiterated his demand for a public apology from Hua Shan, stating that the matter is personal and unrelated to Xibei's current adjustments, emphasizing the need for a public acknowledgment by a specified deadline [9][12].

Core Viewpoint - Luo Yonghao demands a public apology from Hua Shan, the founder of Hua Yu Hua, following a controversial comment regarding the restaurant chain Xibei, which Luo believes misrepresents the situation [1][2]. Group 1: Incident Overview - Luo Yonghao criticized Hua Shan for his comments on social media, suggesting that Xibei is a top player in the Chinese restaurant industry and implying that it has been unfairly treated [1]. - Luo has threatened to release recordings if Hua Shan does not clarify his statements, escalating the conflict [1]. - The situation intensified when Luo stated that if no public apology is made by a specified deadline, Hua Yu Hua would be forgotten in the market [1]. Group 2: Background on Hua Yu Hua and Xibei - Hua Yu Hua has been a brand consultant for Xibei since 2013, providing various marketing strategies and branding support [3][4]. - The consulting firm has reportedly earned over 60 million yuan in fees from Xibei over the past decade [4]. - Recent reports indicate that Xibei has been adjusting its pricing strategy, with menu items seeing price reductions between 5% and 20%, and has also announced employee bonuses [4].

Core Viewpoint - The recent conflict between Luo Yonghao and Hua Shan regarding the marketing consultancy firm Hua Yu Hua has raised questions about the integrity of the public relations industry in China, with Luo threatening to disclose recordings if Hua does not publicly apologize by a specified deadline [1][2]. Group 1: Company Background - Hua Yu Hua, founded in 2002 by brothers Hua Shan and Hua Nan in Guangzhou, provides marketing consulting services and has been a partner to several well-known brands, including Xi Bei [4]. - Xi Bei's "I love You" brand logo was designed by Hua Yu Hua, and the two have collaborated since 2013, marking Hua Yu Hua's first client in the restaurant sector [4]. Group 2: Financial Aspects - The collaboration between Xi Bei and Hua Yu Hua has been financially significant, with over 60 million yuan in consulting fees paid over ten years, averaging more than 6 million yuan annually [6]. - Hua Shan has expressed a desire for the next decade of collaboration to yield 1 to 2 billion yuan in fees, indicating a substantial increase in expected revenue [6]. Group 3: Industry Impact - The ongoing dispute highlights potential vulnerabilities in the marketing and public relations industry in China, with Luo suggesting that the incident could tarnish the reputation of Hua Yu Hua if not resolved amicably [2]. - Luo's comments reflect a broader concern about the effectiveness and ethics of marketing practices in the Chinese market, emphasizing the need for education on marketing strategies for local business owners [2].

Core Points - The dispute between Luo Yonghao and Xibei regarding "pre-made dishes" has come to an end, with Xibei announcing a nationwide price reduction and an average salary increase of 500 yuan for employees, sparking online discussions [1] - Xibei's brand consultant, Hua Shan, stated that Xibei represents the pinnacle of the Chinese catering industry, emphasizing sincerity towards both customers and employees, and rejecting any form of deceit [2] - Luo Yonghao demanded a public apology from Hua Shan, asserting that the ongoing issues are personal between them and not related to Xibei's current adjustments [6] - The topic has quickly gained traction on Weibo, with Hua Shan's account activating a protective mode [9]

Core Viewpoint - The founder of Hua Yu Hua claims that Xibei is being manipulated and emphasizes the brand's commitment to excellence for both customers and employees, asserting that it represents the pinnacle of the Chinese restaurant industry [1] Group 1: Company Background - Xibei has been collaborating with Hua Yu Hua since 2013, with Hua Yu Hua providing branding and marketing strategies, including the creation of the "I♥Yao" symbol and the simplification of Xibei's menu from over 100 dishes to 44 [4][5] Group 2: Recent Events - On November 26, 2023, Luo Yonghao publicly questioned who was behind the alleged manipulation of Xibei and threatened to release recordings if clarity was not provided [1][3] - Luo Yonghao later clarified that the ongoing issues were between him and Hua Shan, not Xibei, and demanded a public apology from Hua Shan by a specified deadline [3][4] - The controversy began earlier in September when Luo criticized Xibei for serving pre-prepared dishes, leading to a series of public exchanges between him and Xibei's management [6][11]