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研判2025!中国广播剧行业发展历程、市场现状、用户结构及未来趋势分析:行业规模不断扩张,女性消费者占比较大,规模性参与者较少[图]
Chan Ye Xin Xi Wang· 2025-11-20 01:17
内容概要:广播剧是指由配音演员在配音导演的指导下,通过声音演绎剧本内容,并由后期剪辑、加 工、配乐等制作后合成的、展现剧本故事的声音剧集,其中包含演员声音、剧本内容、音效、音乐等诸 多元素。广播剧是有声阅读重要形式之一,相比于有声书,广播剧具有更强的戏剧张力,主要通过人物 对话推动剧情发展,辅以少量旁白解说,并通过音乐伴奏和音效来增强氛围感。随着网络视听的发展, 广播剧凭借独特的优势加速崛起,2024年中国广播剧市场规模约为27亿元,同比增长8%。目前广播剧 成功实现了从广播向数字化平台的跨越性转型,通过深度整合线上线下资源,广播剧在商业效益与内容 质量方面均实现了显著提升。经中国音像与数字出版协会测算,在部分剔除重复授权和考虑作品下架情 况下,截至2024年底,我国广播剧作品总量约为9.62万部,同比减少7.3%,仅占有声阅读作品数量的 0.5%。2024年以来,多个平台陆续下架多部热门广播剧,致使广播剧数量减少。广播剧作为一种音频 娱乐形式,对女性听众具有较高的吸引力,且当前许多平台上架的广播剧主要面向女性用户。数据显 示,截止2024年末,女性用户占比达78%,男性用户偏好历史与纪实类,但整体占比较小, ...
很严重了,大家勒紧裤腰带过苦日子吧……
商业洞察· 2025-09-26 09:35
今天的文章有点特别,想和大家聊聊跟我们 未来 "钱途" 相关的事情。 希望我的读者看完后 都能重视起来。 在当今大环境下, 很多企业打着 降本增效的口号进行人员缩减又降薪 , 甚至 被 迫团队解 散 ! 失业后无奈 跑外卖、打零工, 然而也有人抓住时代缝隙中喷涌的机会,窝在空调房里 动动手指做副业, 就轻 松年入30万,比上班还赚 。 我突然有种感觉。 不是说谁高谁低,而是 能选的路径不一样,生活就有不一样的节奏。 不是所有赚钱方式都得靠加班熬夜 。 这个时代, 动脑、用工具、用资源 换来的收入,也越来越成为一种趋势。 就比如现在很火的 " 广播剧版权变现 ", 我身边一 个小姐姐,入仓仅四个月, 没想到 收益 还不错 ,看了一下赚了 2.6w + 。 赚钱,不一定要声势浩大,但 一定要借助风口 , 稳扎稳打 。 尤其在互联网时代,很多赚钱项目的起点早已悄悄改变。像之前火到不行的 电商、小说推文 ,再到 有声广播剧版权 ,其实都属于 "简单易启动+高复利潜力 " 的模式。 坦白的说, 现在谁能抓住这个时代的机会和资源, 谁就能逆风翻盘,甚至赚大钱。 只要有人听剧,你就会源源不断的赚到钱 。 有声广播剧变现 , ...
形势很严重,大家极限存钱吧!
商业洞察· 2025-08-14 09:26
Core Viewpoint - The article emphasizes the emerging opportunity in the broadcasting drama copyright monetization sector, suggesting that individuals can earn significant income by investing in this area, especially in the context of the current economic environment where traditional job security is declining [1][8][21]. Group 1: Industry Trends - Many companies are reducing costs through layoffs and salary cuts, while some individuals are capitalizing on new opportunities, such as side jobs that can yield substantial income [1][8]. - The trend of generating income through intellectual property rights, particularly in broadcasting dramas, is gaining traction, with low entry barriers and high potential returns [6][14]. Group 2: Broadcasting Drama Copyright Monetization - Broadcasting drama copyright monetization is projected to become one of the most profitable projects in the internet sector by 2025, yet many ordinary people remain unaware of its existence [9][21]. - The monetization process involves converting popular novels and TV shows into audio formats, allowing investors to earn continuous income as long as the content is consumed [10][12]. - The revenue potential is significant, with examples showing that popular works can generate over 1 billion yuan in revenue, with long-term earnings lasting up to 20 years [12][45]. Group 3: Market Potential - The online audio user base in China reached 690 million by 2022, with projections indicating the market could exceed 1 trillion yuan by 2027, marking it as a major growth area [16][42]. - The broadcasting drama copyright market is characterized by a strong demand for quality content, with a notable gap in available high-quality IPs [42][43]. Group 4: Investment Opportunities - The article highlights that investing in broadcasting drama copyrights can be likened to real estate, where quality assets can yield consistent returns over time [13][30]. - The investment model allows for shared ownership of IP rights, enabling monthly income akin to rental income for up to 20 years [16][45]. - The article encourages individuals to seize this opportunity, particularly through platforms like "蜜阅," which has established itself as a leader in the industry with extensive resources and partnerships [30][32]. Group 5: Success Stories and Testimonials - Several individuals have reported significant earnings from investing in broadcasting drama copyrights, with some achieving monthly incomes of 6,000 yuan or more [37][38]. - The article provides examples of successful investments, illustrating the potential for substantial financial returns through strategic involvement in this sector [18][19].
很严重了,大家勒紧裤腰带过苦日子吧.....
叫小宋 别叫总· 2025-08-01 13:11
Core Viewpoint - The article emphasizes the emerging trend of monetizing audio drama copyrights as a lucrative side business opportunity, particularly in the context of the internet era, where low entry barriers and high potential returns are prevalent [6][7][21]. Group 1: Market Potential - The audio drama copyright monetization is projected to become one of the most profitable projects in the internet sector by 2025, with many ordinary people and office workers still unaware of its existence [7][21]. - The online audio user base in China reached 690 million by 2022, and it is expected to exceed one trillion yuan by 2027, marking it as the next major opportunity in the internet landscape [15][45]. - The market for audio drama copyrights is characterized by a low entry threshold and a significant gap, with many individuals already profiting from it [13][45]. Group 2: Revenue Model - The monetization model involves splitting the IP rights of a work into multiple shares, allowing customers to purchase and co-own the copyright, generating monthly dividends akin to rental income for up to 20 years [14][48]. - The article outlines seven revenue models associated with audio drama copyrights, including platform listening fees, music rights, merchandise sales, and advertising revenue [57]. Group 3: Success Stories - The article shares success stories of individuals who have profited significantly from investing in audio drama copyrights, highlighting cases where investments have led to substantial monthly incomes [19][40]. - It mentions that individuals who invested in popular IPs, such as "The King's Avatar," have seen returns that far exceed traditional employment income [10][30]. Group 4: Industry Support - The "Miyue" brand, which has been in the copyright industry for over 12 years, has established partnerships with numerous companies and has a vast library of over 6,000 quality novel copyrights [33][34]. - The government of Hangzhou has included "Miyue" in its subsidy program to promote the development of the audio-visual industry, indicating strong institutional support for the sector [36].
形势很严重,大家极限存钱吧!
商业洞察· 2025-05-22 09:25
Core Viewpoint - The article emphasizes the rising opportunities in the entertainment industry, particularly in the broadcasting drama sector, despite the overall economic downturn in 2024. It suggests that individuals can capitalize on this trend by investing in broadcasting drama copyrights, which are seen as a lucrative avenue for generating income [2][6][25]. Group 1: Industry Performance - The entertainment industry has shown remarkable growth, with significant revenue generated from various projects, such as "Black Myth: Wukong," which achieved a daily revenue of 1.5 billion and a total of 10.2 billion [2]. - The film "Nezha: Birth of the Demon Child" grossed 15.8 billion in just one month, marking a historic achievement in Chinese cinema [2]. - The sales of related merchandise, including blind boxes and figurines, exceeded 2.3 billion, indicating a strong consumer interest in ancillary products [4]. Group 2: Investment Opportunities - The article promotes broadcasting drama copyrights as a viable investment opportunity, highlighting a specific case where an investment of 1.69 million yielded a first-month revenue share of 58,000 [6][8]. - Broadcasting drama copyrights have a long-term revenue potential, with a typical cycle of around 20 years, akin to real estate investments [9][15]. - The platform "Rabbit U" has gained significant traction, with over 22 million users, providing a robust environment for copyright monetization [17][19]. Group 3: Market Demand and Trends - There is a growing demand for quality intellectual property (IP) in the broadcasting drama sector, with the current number of copyright holders being less than 30,000, indicating a substantial market gap [31][28]. - The online audio user base in China reached 690 million by 2022, projected to exceed 1 trillion by 2027, positioning the sector as a major growth area [28][29]. - The article stresses the importance of selecting the right copyright resources, as higher ticket sales directly correlate with increased investor returns [13][38]. Group 4: Strategic Partnerships and Support - The "Honey Reading" brand has established itself as a leader in the industry, with over 6,000 quality novel copyrights and partnerships with numerous broadcasting stations and companies [17][19]. - The government of Hangzhou has recognized "Honey Reading" as a key player in the industry, providing financial support and tax incentives, which enhances the project's credibility and potential for growth [21]. Group 5: Revenue Models - The article outlines multiple revenue streams from broadcasting drama copyrights, including platform fees, music rights, merchandise sales, and advertising [40][41]. - It highlights the potential for significant earnings through various monetization strategies, emphasizing that quality IP can yield substantial returns over time [39][40].