影像硬件

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vivo 入局手持云台相机赛道,首款产品预计明年发布
雷峰网· 2025-08-22 10:39
Core Viewpoint - The imaging hardware market is experiencing intensified competition, with smartphone giant vivo entering the handheld gimbal camera segment, indicating ongoing opportunities for innovation and market growth [3][4]. Group 1: Market Entry and Product Development - Vivo is actively entering the handheld gimbal camera market, having initiated the project at the end of last year, with its first product expected to launch next year [3]. - The new product is positioned as a vlog camera aimed at creators, Vloggers, and photography enthusiasts, providing stable and user-friendly handheld shooting solutions [3]. Group 2: Competitive Landscape - Vivo's entry into the market signifies the arrival of a major player in an already competitive landscape dominated by companies like DJI and Yingshi, which will complicate and intensify the competitive dynamics [3]. - The decision by vivo to enter the imaging hardware market suggests that the sector is not yet saturated and continues to present opportunities for innovation and niche demand [4]. Group 3: Industry Trends - Other smartphone manufacturers are also preparing to enter the imaging market, indicating a potential reshaping of the market landscape as more players engage in the smart imaging sector [5].